Failure Case Study: 1% Alcohol Drinks; The risk of innovation blurring the identity of alcoholic and soft drinks REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit 1% alcohol beverages failed miserably in Japan since they were not different from low alcohol beverages and adult soft drinks. Huge consumption of alcohol and related beverages was witnessed in Japan in past few years but demand and value of Japanese alcoholic drinks are expected to diminish in next five years leading to slowdown of the alcohol market of Japan. Ken Research has recently announced its publication, “Failure Case Study: 1% Alcohol Drinks; The risk of innovation blurring the identity of alcoholic and soft drinks’’, which aims at providing in-depth market analysis of Japan’s alcoholic beverage market and deep understanding of consumer trends and attitudes that drive innovation. Further, it explains the product concept and positioning of 1% alcohol drinks and elucidates the causes of failure of such drinks in Japan. It also discusses the elements of alcoholic drinks that must be undertaken for future product development. Market has been steady and major manufacturers have focused on flavored alcoholic beverages as one of the core categories. Major market players of Japan’s alcohol industry are Kirin Brewery Co. LTD, Asahi Breweries, LTD., Suntory and Sapporo Brewery, LTD. Major segments of alcohol beverage industry include beer, wine and spirits. Influx of many global alcohol brands can also be observed in the market as a consequence of globalization and reduced tariffs. Japan’s import of alcoholic beverages has also shown an upward trend recently. 1% alcohol beverage fiasco Kirin and Suntory released canned alcoholic drink with 1% alcohol content, both using slogans that they allow consumers to enjoy alcohol without getting too drunk. But this rather turned out to be biggest fiasco in alcohol industry of Japan and production of both brands terminated shortly after their launch. Such drinks blurred the distinction between other low alcohol beverages and adult soft drinks. Since product developers cannot wary the gap between alcoholic beverages and adult soft drinks such product innovation turned out to be perverse in the industry.Alcoholic drinks like beer, wine and spirits are more popular in Japan which leads to a lower acceptance of1% alcohol drinks, leading to its failure. Consumption and market trends Japan’s consumption of alcohol reached new heights till 2013 wherein japan became largest consumer of beer in Asia and largest importer of spirits and second largest exporter of wine in Asia Pacific region. But, after 2014 a sort of pessimism can be observed in Japanese alcohol market. Even though consumption of alcohol is still enormous but growth of demand is not as high as it used to be. Many factors like reduction in consumption expenditure due to falling GDP and economic slowdown, contraction of population base, improving health awareness and rising taxes on alcoholic beverages is depressing demand for alcohol and related beverages. Global trends Alcoholic beverages are becoming immensely popular globally. Healthy growth in alcohol industry is expected attributing to rising demand globally. UK, France, Germany, Spain and Italy consumes 57% of globally produced alcohol. Some key global trends are as follows: Rise in demand due to rise in population globally. Rise in demand due to rising global Gross Domestic Product (GDP). Major market players preventing entry and survival of new manufacturer. Maximum amount of revenue from beer followed by spirits and wine. For more information click on the link below: https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/failure-case-study-alcohol-drinks/29903-11.html Related Reports https://www.kenresearch.com/food-beverage-and-tobacco/non-alcoholic-beverages/adultifying-soft-drinks-capitalizing-rising-adult-demand/11890-11.html https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/imfl-market-research-report/219-11.html Contact: Ken Research Ankur Gupta, Head Marketing & Communications query@kenresearch.com www.kenresearch.com Tags: Beer Consumption in Japan, Global Alcoholic Beverages Market Research Report, Japan Alcoholic Beverages Market Research Report, Japan Alcoholic Beverages Revenue, Japan Flavoured Alcoholic Beverages Future, Japan Spirit Market Size, Japan’s flavored alcoholic beverage market, Rum Consumption in Japan, Scotch Market in Japan, Whisky Consumption in Japan