Mass Affluents: Channel Use in Singapore: KenResearch.com REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Singaporean mass affluents tend to be older, and thus are slightly more conservative when it comes to digital advancement in banking. They are also more loyal than their retail counterparts. This consumer segment is very comfortable with the online channel and providers will need to maintain a user-friendly platform to meet the banking needs of the mass affluent segment. Security measures overall, but particularly with mobile banking, inhibit adoption. Providers that can allay these concerns will have an advantage in appealing to this segment. Key Findings Physically visiting a branch remains a key channel of research and application for the mass affluent. Mass affluents are more likely to make a decision based on their own analysis rather than on recommendations from friends and family. As a segment, mass affluents are more likely to be victims of fraud than retail customers. Almost 4 in 5 (79%) of mass affluent consumers are in full-time employment. Synopsis Verdict Financial’s “Mass Affluents: Channel Use in Singapore” report provides a detailed understanding of the usage patterns and requirements of the mass affluent consumer segment in Singapore. It is divided into four short sections, starting with an overview which then looks into the channel preferences of mass affluents for different banking activities such as researching and applying for products. The report ends with analysis on channel preferences and reasons for non-use. Reasons to Buy How are the demographics of the mass affluent segment influencing their channel preferences? Which channels do mass affluent consumers use to conduct their research on banking products? What are the preferred channels of application among the mass affluent consumer segment? How does the mass affluent segment utilize social media and digital channels in banking? Source:https://www.kenresearch.com/banking-financial-services-and-insurance/banking/mass-affluents-channel-use-singapore/48900-93.html Contact: Ken Research Ankur Gupta, Head Marketing & Communications query@kenresearch.com +91-124- 4230204 www.kenresearch.com Tags: Companies Revenue, Company Profiles, Competition Analysis, Competitive Landscape, Customer preference, Future Analysis, Future Projections, Import Export Scenario, Industry Developments, Industry Outlook, Industry Size, Market Analysis, Market CAGR, Market Forecast, Market Growth, Market Insight, Market Outlook, Market Segmentation, Market Share, market size, Sales Growth, Sector Growth
