Rise in Demand for Digital OOH Ad-space and Innovative Methods in Physical OOH Media will lead to Creation of Premium Ad-space in Indian OOH Advertising Market: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Transformation of Physical ad-space to digital ad-space will help in creating premium locations for OOH advertising. Leasing and renting of government spaces to generate additional revenue will help the OOH advertising to increase its reach amongst masses. Development of modern urban transit such as metro stations and airports will boost the OOH advertising on transit media and nearby locations as they cater to high traffic volume. Ken Research announced its latest publication on “India Out of Home (OOH) Advertising Market Outlook to FY’2021- Future Growth to be Driven by Digital and Innovative Physical OOH Media” provides a comprehensive analysis of OOH advertising market in India. The report focuses on overall market size for lease and renting of OOH advertising space. Market is segmented based on product type (Physical and Digital) and sub segmented by type of media vehicle (billboard, gantries, transit and others), by target locations (road side environment, transit, street furniture and others) and by sectors. The report also covers the competitive landscape of major players in India for OOH advertising market, regulation governing OOH advertising, SWOT analysis and Porter 5 forces analysis. The report concludes with market future projections and analyst recommendations highlighting the major opportunities and threats. Major factors that will lead to positive growth in the OOH market include government agencies appointing consultants to analyze and help them in realizing their potential from advertisement (Railway has appointed E&Y to realize its advertising potential), Privatization and easing of FDI norms will attract many companies in Indian market. E-commerce companies are expected to continue to invest in OOH advertising by using interactive sources. General elections in FY’2020 will be very big boost to the OOH advertising in the country. Physical OOH advertising will continue its dominance even though it may lose some market share to digital OOH advertising as it is registering a fast growth rate. At many locations, digital OOH media is substituting physical OOH due to more suitable and economical situations. Digital OOH advertising is the future of OOH advertising in India. With improvement in basic infrastructure, rise of new cities and increased urbanization, scope and investment in advertisement will increase from which digital OOH will also receive substantial benefit. According to Research Analyst at Ken Research, creating a uniform regulation regarding display of advertisement in outdoor environment will ensure consistency and sustainability to investors who can make long term investment in developing infrastructure for OOH advertising. It will also help to engage manufacturers in printing material and display manufacturers to invest in R&D to develop material and products that can be utilized for the benefit of the industry participants if they expect growth in the future. Key Topics Covered in the Report Global Out of Home (OOH) Advertising Market Overview and Size India Advertising Industry Introduction India OOH Advertising Industry market Structure India OOH Advertising Market Segmentation by Type, By Sectors Rules and Regulations governing India OOH Advertising Industry Introduction and Market Size for Physical OOH Market in India, Pricing, Market Segmentation by type of Media Vehicle, Target Location, By Sectors, Trends & Developments and Future Outlook. Introduction and Market Size for Digital OOH Market in India, Pricing, Market Segmentation by type of Media Vehicle, Target Location, By Sectors, Trends & Developments and Future Outlook Segment Wise major players in India OOH market. Competitive landscape of major players in India OOH market. SWOT Analysis. Porter 5 forces analysis. Mergers and Acquisitions Tendering Process in procuring government owned sites for OOH advertising. Trends and Developments. Future projections and recommendation. Key Products/Services in the Report Billboards Gantries Transit Video Ads Image Ads Wrap arounds Key Market Players in the Report Times OOH TDI Pioneer Publicity Laqshya Media JC Decaux EG Communications Bright Outdoor Media For more information about the publication, refer to below link: https://www.kenresearch.com/media-and-entertainment/advertising/india-out-of-home-advertising-market/83384-94.html Related Reports Advertising Global Industry Guide-2016 Advertising BRIC (Brazil, Russia, India, China) Industry Guide-2016 Advertising Global Group of Eight (G8) Industry Guide-2016 Advertising Top 5 Emerging Markets Industry Guide-2016 Advertising Global Industry Almanac-2016 Advertising in the United Kingdom Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Tags: Competition OOH Advertising, Global OOH Advertising Market, OOH Advertisement Market, OOH Advertising Market Trends