India Out Of Home (OOH) Advertising Market Future Outlook To 2021: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit How the India Out of Home (OOH) Advertising Market Is Positioned? India OOH advertising industry has transcended the traditional media options and consumers are being communicated at every touch point possible. OOH advertising in India is no more restricted to billboards, the new media options like street furniture, transit media, mall kiosks, and digital media have come up presenting advertisers with a variety of options to choose from. This had led the sector to register CAGR of ~% in FY’2011-FY’2016. The revenue increased from INR ~ billion in FY’2011 to INR ~ billion in FY’2016. Market was mainly driven by improvement of technologies in transit media advertising and airport advertising which are high traffic volume areas with potential consumers. Demand from Ecommerce companies and banking sector, government also became the major contributor to the OOH advertising industry. Significant improvement was registered in mass transit OOH advertising which further helped in boosting the revenue during the period. Growth was mainly led by increased demand from new and emerging companies with dominant share being captured by physical OOH advertising. India Physical OOH Advertising Market Market Size for India Physical OOH Advertising Market Physical OOH advertising consists of traditional and new methods of OOH advertising in which the display is static. These mainly include billboards, unipoles, gantries, standees, building and train wraps street furniture and others. Market for physical OOH had been registering positive growth in terms of revenue since FY’2011 with an estimated growth from INR ~ billion in FY’2011 to INR ~ billion in FY’2016. Advent of 3G services in India, introduction of global e-commerce companies in India, price war between ecommerce companies in India, assembly and general elections, launch of key government schemes such as Jandhan and Swachh Bharat Abhiyaan led to growth in demand for physical OOH advertising in India. Price of the physical OOH advertising is variable and is dependent on location and type of consumers thronging the area. Market Segmentation The market segment for physical OOH was largely dominated by billboards commanding an estimated ~% market share. Transit media has seen significant rise in demand leading its market share in Physical OOH advertising increasing from ~% in FY’2011 to ~% in FY’2016. Gantries and other segments such as street furniture, standees constituted ~% In terms of location roadside environment dominated the market with ~% market share followed by transit media, street furniture and others. Physical OOH Market Trends in India There is increased focus to improve the transport and other related infrastructure to satisfy the needs of rising population in urban locations. These structures face the huge traffic volume and are very attractive source for state and municipalities to earn revenue by leasing these spaces for OOH advertising. Implementation new regulations regarding outdoor advertising is expected to help in curbing illegal hoardings and promote the use of these public spaces for advertisement. With the passage of time and advent of many technologies OOH advertising has developed in leaps and bounds. India Digital OOH Market In India Market Size for India Digital OOH Advertising Market Digital advertising in India had risen significantly during the analysis period (FY’2011-FY’2016) registering CAGR of ~%. Revenue generation from advertising on Digital OOH platform had risen from INR ~ million in FY’2011 to INR ~ million in FY’2016. Growth was maximum in FY’2015 as general election was held in India and digital advertising was used extensively to reach the audience. Continuous improvement infrastructure is the very important factor promoting the use digital OOH medium to reach the audience. These have become significant source for target advertising at major locations like metros and airports, malls and shopping complexes generating revenue for companies. Metro cities remain the major growth driver for demand of digital OOH medium for advertisements. Integration of digital content with OOH is leading to location based customization of advertisements. Market Segmentation Transit media continues to remain the dominant player in digital OOH market advertising. Market share declined during analysis period but there had been significant increase in revenue. The market share for the digital OOH advertisement on street furniture has increased from~% in FY’2011 to ~% in FY’2016. Other sector which showed significant growth include hospitality centers, health and personality, cinemas, retail outlets and other location of public access. Video ads remain a dominant player in digital out of home advertising with staggering market share of ~% in FY’2016. Revenue from image ads had decreased from INR ~ million in FY’2011 to INR ~million in FY’2016. Wrap around had its market share declined from ~% to ~% during the same period due to rise in market share of video ads. Companies Cited in the Report List of Companies Companies Covered in the Report Times OOH, TDI, Pioneer Publicity, Laqshya Media, JC Decaux, EG Communications, Bright Outdoor Media, Traditional Asset Owners Global Advertisers Alakh Advertising & Publicity, Jagran Engage, Noida Publicity, Icons, Signpost India Pvt. Ltd. JCDecaux, Explomedia, Group AAO, Roshan Publicity, Prakash Publicity Service S&O Investments, Group AAO, Brite Advertising, Lead Advertisers, Aspek Media, The Social Street, Mall Asset Owners Adwel Advertising, Mohan Media, Mediashop Times OOH Media, Laqshya Media, JCDecaux Airport Asset Owners CASHurDRIVE, Fast Track Cabs, My Cab, BCabs Cab Asset Owners Atibn OOH, Spice Jet, Blue Mushroom Infozone, Inflight Asset Owners Air Asia, Jet Airways, Live Media Gold`s Gym, Talwalkars, Fitness First Gym Asset Owners TDI International India Ltd., EG Communications, Transit Media Asset Owners Ashok Sharma & Associates Pvt. Ltd., Jegson Publicity, Times OOH Media Key Factors Considered in the Report Comprehensive analysis of India OOH Market and its segments. Listed major players and their positioning in the market. Identified major industry developments in last few years and assessed the future growth of the industry. For more information about the publication, refer to below link: https://www.kenresearch.com/media-and-entertainment/advertising/india-out-of-home-advertising-market/83384-94.html Related Reports https://www.kenresearch.com/media-and-entertainment/advertising/advertising-global-industry-guide/46027-94.html https://www.kenresearch.com/media-and-entertainment/advertising/advertising-bric/46025-94.html https://www.kenresearch.com/media-and-entertainment/advertising/advertising-global-group-eight/46023-94.html https://www.kenresearch.com/media-and-entertainment/advertising/advertising-top-5-emerging-markets-industry-guide/46026-94.html Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Tags: Airport Asset Owners India OOH, Business Model OOH India, Competition OOH Advertising, Global OOH Advertising Market, Government Regulations OOH Advertisement, India Billboard Advertising Market, India Digital OOH advertisements Market Future, India Digital Outdoor Advertising Market, India Gantries Market, India OOH Ad Market, India out of home advertising market, India Outdoor Advertising market, India Physical Advertising Market, India Street Furniture Trends, JC Decaux Competition India, New Developments Transit Media Advertising, OOH Advertisement Market, OOH Advertising Market Trends, Physical OOH Ad Space, Revenue Streams OOH Industry, TDI Company Growth OOH, Tendering Process OOH Advertising, Times OOH Market Share India, Unipole Advertisement Rate India