Rising E-commerce Market & ITES sector coupled With Growing Online Population will Support Online Advertisement Market Growth: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Indonesia has been considered as the biggest market for e-commerce among the other emerging Asian economies. The rising trend in e-commerce market serves conducive for the online advertising market in the country. Aligning with the growth in ecommerce industry online advertising market has also enhanced. Rising penetration of internet and mobile phone connections in Indonesia is also a major factor that positively affects the online advertisement market. Increased usage of smartphone, internet and social media has opened new ways for creative developments within the country. Since 2011, online advertisement spending had been showing a phenomenal growth in Indonesia which can be considered as favorable factor for online advertising market. Targeting the customer group through social networking sites such as Facebook, Twitter, Linkedin, Youtube and other platform has become a trend in the recent past and the number of social media users is been witnessing a steady growth. Social networking sites such as Facebook and Twitter has recorded the highest percentage of user penetration in Indonesia among the other growing Asia Pacific economies in 2016. With these developments, product promotion through social media is regarded as effective as it offers a wider reach and more targeted users and it has gained great importance among the other promotional methods. In line with the major trends which have governed the online advertising market in Indonesia, there are few challenges that have undermined the growth. Indonesia has poor hosting infrastructure. The internet speed has still not reached the required pace. The major challenge faced by the advertisers is to ensure that the advertisement have reached the intended end user. In addition to this, there is an immense competition from the traditional advertising methods such as television and print media. The gap between television advertising and online advertising is huge in terms of advertisement expenditure. Another major challenge being faced by advertisers is the hefty fees charged by the publishers. Various measures can be adopted to curb the challenges hindering the growth of online advertising market. Primarily, the success and growth of online advertising is fully dependent on internet performance. Internet infrastructure can be improved adopting through various measures such as the publishers and the agencies can tie up with the mobile network providers or the local internet providers to improve the access to internet as in case of Google’s Loon. Apart from this the Indonesian government can also participate in improving the internet speed by setting a minimum speed to be delivered to the broadband users or by accelerating the number of fiber-optic cables. The report titled “Indonesia Online Advertising Market Outlook to 2021- Significant Rise in Internet, Mobile and Social Media User Penetration to Drive Growth” provides detailed overview on the online advertising market in Indonesia. This report helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for retail and FMCG companies, telecommunication companies, advertising agencies, advertising networks and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future. Topics Covered in The report Indonesia Digital Advertising Spending Forecast Online Advertising Expenditure Online Advertisement Spending Indonesia online ad spend Indonesian ad spend in 2016 Ad Spend Growth Indonesia Indonesia Digital Advertising Market Indonesia Online Advertising Market For more information about the publication, refer to below link: https://www.kenresearch.com/media-and-entertainment/advertising/indonesia-online-advertising-market-report/88375-94.html Related Reports: Philippines Online Advertising Market Outlook to 2018 – Driven by Rising Internet and Social Media Penetration Rate UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment Saudi Arabia Online Advertising Market Outlook to 2017 – Display and Video Advertising to Accelerate the Advertising Spending Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Tags: Ad Spend Growth Indonesia, Banner Ad Market Indonesia, Forecast Online Advertising Expenditure, Indonesia Digital Advertising Market, Indonesia Digital Advertising Spending, Indonesia online ad spend, Indonesia Online Advertising Market, Indonesian ad spend in 2016, Online Advertisement Spending, Online Marketing Trends Indonesia, Social Ad Classified Market