Indonesia online advertising Market | Indonesia online advertising Industry, Online Advertisement Spending, Indonesia’s mobile ad market, Indonesia online ad Market: Ken Research

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Significant Rise in Internet, Mobile and Social Media User Penetration Drives Robust Growth in Indonesia Online Advertising Market: Ken Research

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  • The online advertising market in Indonesia has been driven by a significant rise in the internet, smartphones, and social media users
  • Rising e-commerce market, support from publishers and network providers, tremendous reach through social networking sites boast the demand for online advertising in the country
  • The major players in the Indonesia advertising market include advertising agencies such as Grey Indonesia, BrightStars, Milestone, and others; advertising platforms such as Google, Twitter, Facebook, Instagram, and others

    • Ken Research announced its latest publication on “Indonesia Online Advertising Market Outlook to 2021- Significant Rise in Internet, Mobile and Social Media User Penetration to Drive Growth” which provides a comprehensive analysis of the online advertising market in Indonesia. The report covers market size, segmentation on the basis of medium, type, sectors, and pricing model of online advertising. The report also covers the market in different aspects such as developing trends in the market, market share of major publishers, and company profiles for major online advertising agencies and advertising platform companies in Indonesian online advertising market. The report provides a detailed overview of the future outlook & projections with analyst recommendations for the industry.

    Indonesia Online Advertising Market has witnessed tremendous growth in the past five years and it has also been anticipated that the online advertising market expenditure will increase at a CAGR of 22.9% during the period 2017-2021. The growing number of internet users and the number of websites/ mobile apps in the country will increase the demand for online advertising. Rise of new independent partners as advisors or connecting links between the advertising agencies and the prospective clients making online advertising easier for the advertisers. New product launches by the social networking sites and the other platforms/ publishers to aid online advertising also fuel the growth of the online advertising market.

    The future of the online advertising market is promising on account of impelling demand owing to the booming eCommerce market, rising internet, mobile and social media user penetration. Smartphones are expected to witness robust growth in terms of the number of users in the country. Measures being adopted by the government, publishers, and network providers to increase internet speed will accelerate the demand for online advertising. Online advertisement offers significant benefits in terms of reach, cost, accurate targeting of the audience, and several other benefits. Social media advertising ensures a wider reach and quicker response to the ads posted by the advertiser.

    “Advertisers should increase the focus on displaying content-driven ads. Well-targeted advertising with quality content will engage the user. Advertisers or advertising agencies should focus on product-led advertising rather than posting brand-led advertising. Brand-led advertising will be informative but it will not gain the required click-through. Displaying a product’s attributes is more likely to engage the users.” according to the Research Analyst, Ken Research.

    Key Topics Covered in the Report: –

    • Indonesia Online Advertising Market Genesis and Current Scenario
    • Value Chain Analysis on Indonesia Online Advertising Market
    • Indonesia Online Advertising Market Size
    • Indonesia Online Advertising Market Segmentation
    • SWOT Analysis in Indonesia Online Advertising Market
    • Trends and Developments in Indonesia Online Advertising Market
    • Issues And Challenges In Indonesia Online Advertising Market
    • Regulatory Scenario In Indonesia Online Advertising Market
    • Competitive Landscape In Indonesia Online Advertising Market
    • Market Share of Major Players in Indonesia Online Advertising Market, 2016
    • Company Profiles for Major Players in Indonesia Online Advertising Market
    • Future Outlook for Indonesia Online Advertising Market, 2017-2021
    • Macroeconomic Factors affecting Indonesia Online Advertising Market

    Key Types of Online Advertising Mentioned in the Report: –

    • Search Advertising
    • Banner Advertising
    • Video Advertising
    • Social Media Advertising
    • Online Classifieds

    Advertising Agencies Covered in the Report

    • Grey Indonesia
    • Ogilvy One
    • MileStone
    • BrightStars

    Advertising Platforms Covered in the Report

    • Facebook
    • Instagram
    • Google
    • YouTube
    • Twitter

    For More Information about the publication, refer to the below link:

    https://www.kenresearch.com/media-and-entertainment/advertising/indonesia-online-advertising-market-report/88375-94.html

    Related Reports by Ken Research: –

    Philippines Online Advertising Market Outlook to 2018 – Driven by Rising Internet and Social Media Penetration Rate

    UAE Online Advertising Market Outlook to 2017- Expected Growth in Mobile and Video Advertising Segment
    Saudi Arabia Online Advertising Market Outlook to 2017 – Display and Video Advertising to Accelerate the Advertising Spending

    Contact Us: –
    Ken Research
    Ankur Gupta, Head Marketing & Communications
    Ankur@kenresearch.com
    +91-9015378249

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