Top Growth opportunities: Meat in the US

Summary

“Top Growth opportunities: Meat in the US”, report provides an overview of the Meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Meat producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

The report provides recommended actions and detailed analysis of how to target the best growth opportunities for meat producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Meat markets in the US through GlobalData’s detailed and robust data, expert insight, and case studies.

GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Meat producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

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Key consumer demographic groups driving consumption within the US market. Improve your consumer targeting by understand who’s driving the market, what they want, and why

A study of market value and volumes over 2011-2016 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period

White space analysis, to pinpoint attractive spaces in the market and the key actions to take

Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future

Examples of international and US-specific product innovation targeting key consumer needs

Scope

The US meat market presents an opportunity for producers due to its very large size, stability and consumer spending confidence

The modest growth witnessed in the US meat market in the five years to 2016 is set to slow by 2021. However, with a meat market worth in excess of US$200 billion-the largest globally-the US is too large for producers to ignore

Cooked Meats (Packaged) and Frozen Meat will see the fastest US$ value growth between 2016 and 2021.This reflects consumers’ real or perceived time-scarcity and the desire to reduce time spent on cooking

Hypermarkets & Supermarkets account for more than four fifths of Meat market value share, with US consumers responding postively to aggressive pricing strategies.

The top 10 meat brands in the US control over a fifth of market value. Private label brands are growing well in the US meat sector.

Reasons to buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of US Meat consumers.

This is based on GlobalData’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector.

Category, brand, and packaging dynamics are also examined.

This allows product and marketing strategies to be better aligned with the leading trends in the market.