Hypermarket – a shift from overcrowded store to its periphery of moving out of market: Ken Research REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit As Andrew Levermore, CEO, HyperCity Retail, says, “Rich people love low prices, the poor need them.” As planned spatial function and dynamics of social institution is rapidly changing which leads to changes in tendencies of market thus transforming the marketing system and introducing the concept of HYPERMARKET. A hypermarket is a retail store that is a combination of grocery supermarket and departmental store. For example: Wal-Mart Super centre, Reliance, Big Bazaar etc where consumer is provided with an enormous retail facility with full line of groceries and general merchandise. People were overwhelmed with the choices available at hyper market which made it a big hit all over the country. Hypermarkets in India Hypermarket retail industry was considered more vivacious than ever because of the industrialisation, macroeconomic performance of the country and need of organised retail segment. Due to modernisation and technological growth there was growth in personal disposable income in the last 15 years which made it necessary to have giant retail story where everything is easily accessible. Best part that attracted lot of customers were less prices of hypermarket as they tried to sell product at less margin thus making consumers addicted. Big retail store had advantage of selling high volumes of merchandise, therefore they had greater purchasing power as compared to small retailers which in turn apply pressure on vendors, potentially securing discount on goods that their rivals cannot get from the vendors. This allow the hypermarkets company to sell merchandise at lower than its competitor. Hypermarket was giant, fully AC and completely organised which became the reason as a day out place for people. Similarly, to beef up the margins, hypermarkets in India continuously strived to bring down the share of branded products, substituting them with the store brands like MORE stores have their own brand breads and pulses in their stores. No category was left unexplored. Challenges Hypermarket being so giant in size occupy large floor space thus larger cost are in the form of rentals. Being fully AC and organised they have huge expenditure on electricity bills, cleaning and salary. Initially it was the excitement of new store, so they worked fine but once the novelty wore off such stores started to struggle with the cost because people were not buying enough. Moreover, there were always some traditional grocery shoppers who relied on kiranas and their local vendors. Hypermarket was unable to sustain the low prices and increasing prices meant the loss of customers. The retailers became fearful of their plight as eventually hypermarkets started to shut down. For example, Big apple who had about 20 stores within 5 km were closed to merely 1 store within 10 km In India people are highly dependent on kiranas shop near their place that provide good discount and have cordial and personal relation with each customer. They even provide the facility of home delivery. Challenges faced by hypermarkets in India Internal Factors Lack of historical data Wrong merchandising mix Retail margin is very less for FMCG Products Wrong Location Price Point Misalignment External Factors Saturation High cost of Real states Diverse taste and preferences Buying Behavior Competition with kirana stores These are the internal and external factors that are also the challenges faced by hypermarket in India. Future of Hypermarket in India It is predicted by market researchers that in the near buy future hypermarkets will be replaced by blend of online and offline shopping that is people will be depending upon online sites like grofers for their grocery shopping as people are growing accustomed to the benefits of digital in other retail setting. Online shopping will reduce the inconvenience of walking down to hypermarkets and would have better discounts and leverages. Offline people will rely on kiranas. For more information on the research report, refer to below link: https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/hypermarkets-india/144373-95.html Related Reports https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/retail-sales-of-hypermarkets-supermarkets-hard-discounters-the-united-states-of-america-market-size-growth-forecast/143501-95.html https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/hypermarkets-argentina/144372-95.html Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications support@kenresearch.com +91-9015378249 Tags: India Hypermarkets Analysis, India Hypermarkets Future Outlook, India Hypermarkets Growth, India Hypermarkets Major Players, India Hypermarkets Opportunities, India Hypermarkets Research Report, India Hypermarkets Revenue, India Hypermarkets Share, India Hypermarkets Size, India Hypermarkets Trends