Mexico’s Health And Wellness Baby Food Retail Sales Market Outlook: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Mexico is a hub for the baby food market in the South American region. It is the second largest market in South America for baby food, after Brazil, with a worth estimated to be around a billion US dollars. All this takes shape despite the fact that the country is witnessing declining birth rates in recent years. According to the study, ‘The Baby Food Sector In Mexico, 2018’, the baby food market has been growing at a good pace despite contrary trends. The main factors that are responsible for the current prosperous growth of the industry are the increasing number of women joining the workforce who tend to replace breastfeeding with milk formula at the end of a short maternity leave. They also tend to start purchasing prepared and dried baby food in order to save time. Maternity leave in Mexico is generally for twelve weeks and this short period not only promotes prepared baby food but has also been noted to negatively affect breastfeeding rates which, according to surveys are already lower than the WHO standards. Another observation that has been made is that Mexico is one of the countries making the fastest progress against child malnutrition and Mexicans have become especially aware of the importance of feeding their babies with foods that can meet their nutrient requirements. This observation has been backed by 2017 statistics too that reveal that almost all of the total baby food retail sales are in the health and wellness category and the country ranks first in the South American region for health and wellness baby food retail sales. Parental concern fuels this sector. In terms of growth organic baby food and particularly organically prepared baby food recently recorded the strongest performance despite high unit price. Other types of health and wellness products that have been developing are lactose free milk and hypo-allergenic milk formula. Milk formula is the most popular category among Mexican consumers, despite all the efforts made by the authorities to promote breastfeeding, consumer demand for milk formula is still on the rise as reflected by an important increase in retail sales from 2013 to 2017. Retail sales of milk formula are almost exclusively in powder form since only two companies offer liquid milk formula in Mexico. The subcategory of special milk formula has outperformed other subcategories under milk formula. Special baby milk formula is designed to nourish babies with allergies, those who cannot digest standard milk formula or to address specific conditions such as reflux or diarrhea. The progress of this subcategory is being supported by an increasing number of pediatricians who prescribe it not only as a treatment but also to prevent certain conditions. In Mexico the baby food sector is led by international companies while domestic brands do not have a significant presence. Nestlé is clearly dominating the market with more than half the total share in retail sales and is outperforming its competitors in all categories evident by its control of nine-tenth proportion of the dried baby food sector and prepared baby food sector among others. It has recently launched innovative product designs that explain its position as the leader. Such products include the Apple and Strawberry Flavored Cereal which is enriched with six vitamins and minerals in addition to Sodium Free Purified Water for Babies which has a balanced content of minerals whilst being light on a baby’s stomach and are Kosher certified. The Mexican birth rate is expected to fall further in coming years but the baby food market is expected to grow. To encourage breastfeeding the government has taken steps such as the regulation of promotion of milk formula which continues to remain the baby food product type with the biggest market. Under it, special baby milk formula has and is further expected to show considerable growth. The health and wellness baby food market has been expanding and thus, many brands are enhancing the nutritional content of their products by adding vitamins and minerals. For more information on the research report, refer to below link:- https://www.kenresearch.com/consumer-products-and-retail/baby-care/the-baby-food-sector-mexico/150271-95.html Related Reports:- https://www.kenresearch.com/consumer-products-and-retail/baby-care/baby-food-sector-india/152730-95.html https://www.kenresearch.com/consumer-products-and-retail/baby-care/baby-food-sector-argentina/152724-95.html Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications Sales@kenresearch.com +91-9015378249 Tags: Análisis de crecimiento del mercado del sector de alimentos infantiles de México, Análisis de mercado del sector de alimentos infantiles de México, Competencia del mercado del sector de alimentos infantiles de México, Informe de investigación de mercado del sector de alimentos infantiles de México, Ingresos del mercado del sector de la alimentación infantil de México, Mercado del sector de alimentos para bebés en México, Mexico Baby Food Sector Market, Mexico Baby Food Sector Market Analysis, Mexico Baby Food Sector Market Competition, Mexico Baby Food Sector Market Demand, Mexico Baby Food Sector Market Forecast, Mexico Baby Food Sector Market Future Outlook, Mexico Baby Food Sector Market Growth Analysis, Mexico Baby Food Sector Market Opportunities, Mexico Baby Food Sector Market Overview, Mexico Baby Food Sector Market Research Report, Mexico Baby Food Sector Market Revenue, Mexico Baby Food Sector Market Shares, Mexico Baby Food Sector Market Size, Mexico Baby Food Sector Market Trends, Mexico Baby Food Sector Market Value, Tamaño del mercado del sector de alimentos infantiles de México