An adult toy is a device or an object which is mainly used for facilitating the individual sexual pleasures. It is also known as sex toys, individuals of age between 18 to 50 years commonly use adult toys. The adult toys are made from specialized silicone materials and designed to look like individual genitals and are either vibrating or non-vibrating. There are large variety of adult toys available in the market, which comprising of romantic toys, luxury love devices, and kinky play toys.
According to study, “Global Adult Toys Market 2019 by Manufacturers, Regions, Type and Application, Forecast to 2024” the key companies currently operating in the global adult toys market are Doc Johnson, Fun Factory, Lelo, Durex, Shenzhen Jizhimei, California Exotic, Luvu Brands, Church & Dwight, Liaoyang Baile, Nalone, Nanma, Lover Health, Leten, BMS Factory, Ansell, SVAKOM, Tenga. A number of companies are introducing products in keeping with the mounting popularity of concepts for instance bondage, sadism, discipline, and masochism (BDSM). Similarly, different players have designed and pioneering sex toys such as those that can be worn internally.
Based on type, global adult toys market is segmented into rubber penis, adult vibrators and others. Based on product type, market is breakdown into erotic electro stimulation, sex dolls, penetrative toys (vibrators, glass sex toys, dildos, and anal toys), nipple toys, penile toys, and others product types. Based on application, market is segmented for use by men and women. Based on the retail outlets, market is segmented into drug stores, adult specialty stores, and others. Moreover, presence of specialty adult toy stores & online channels like Amazon.com, Inc., are enabling inhabitants to purchase products with ease.
The global adult toys market is primarily driven by the increase in openness, followed by increasing in use by the adult toys for therapeutic purpose, passion for quirky products, increasing disposable income, rapid growth of e-commerce platforms, rise use of internet penetration, increase in excitement & adventure, and heightened desire for experimentation. Apart from benefits, risk of addiction is an expected to hinder to the market.
The adult toys market in the Asia-Pacific region is leading due to high demand from the countries like Japan & China. India is also recording remarkable growth owing to growing consumption of adult toys & related products. Over the forecast period the other countries such as Vietnam, Indonesia, and Thailand are expected to experience considerable growth in the coming years caused by the rise in availability of adult toys and increasing disposable income. Moreover, the North American region is registering the fast growth due to rise in demand for adult toys from older women & couples. Additionally, the adult toys are still not commercially available in various countries like Africa, as a result of the low disposable income. In the forecast period, it is expected that the future of the market to substantially high due to rise in propensity to experiment with adult toys and changing cultural values. It is expected that the global adult toys market to grow at a fast pace due to change in perception and increase in awareness among the users.
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Ankur Gupta, Head Marketing & Communications
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