To Drive Mobile Value Added Services (MVAS) Market in India Over the Forecast Period: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Mobile value-added services (MVAS) assigns to the services which are non-core that provided in the telecommunication sector. All the services except transmissions of a fax and voice calls are considered MVAS. The major MVAS services include location-based services, multimedia messaging service, mobile email & IM, mobile money, mobile infotainment, short message service, and mobile advertising. These services are used to supporting a telecom operator’s primary business. It acts as a catalyst for the mobile subscribers to exploit their mobile device to facilitating the operator to enhance their average revenue per user. It offers differentiation & the ability for operators to develop another stream of revenue. It is categorized into utility VAS, m-Education, video search, music, social networking and infotainment. According to study, “Mobile Value Added Services (MVAS) Market in India, By [VAS Types (Consumer, Enterprise, Network), Delivery Platforms (SMS, CRBT, IVR, WAP), Users (Students, Business) Regions, Verticals (mEntertainment, mCommerce, mBanking, mEducation, mHealth, mGovernance, mAgriculture) ] – Trends & Forecast: 2015-2020” the major companies that are operating in the MVAS market in India are IMImobile Pvt. Ltd., OnMobile Global Ltd, CanvasM Technologies Pvt Ltd., Mobile2Win Pvt. Ltd, Comviva Technologies Limited, ACL Mobile Limited, Value First Digital Media Pvt. Ltd., Apple Inc., Airtel, Vodafone Group Plc, Idea Cellular Ltd, OnMobile, AT&T, Spice Digital Limited, One97 Communication, Comverse Technology Inc. Based on VAS types, Indian MVAS market is segmented into enterprise VAS, consumer VAS and network VAS. Based on player types, the market is segmented into network operators, content aggregators, content providers, and technology enablers. Based on VAS product categorization, market is segmented into commerce & transaction, communication and infotainment. Based on services, market is bifurcated into MMS (Multimedia messaging services), CRBT (Caller Ring Back Tone), SMS (short messaging services), USSD (Unstructured supplementary Service Data), mobile advertisements, video streaming, polls & contests, social networking, location based services, intelligent network, bulk SMS and infotainment services. Based on delivery platforms, market is segmented into Short Message Service (SMS), Interactive Voice Response (IVR), General Packet Radio Service (GPRS) and Wireless Application Protocol (WAP). Based on users, the market is segmented into business and students. Based on application, market is bifurcated into advertising, customer value, utilities, broadcasting, consumer goods, financial, lifestyle and others. Additionally, based on verticals, the market is divided into mAgriculture, mCommerce, mEntertainment, mBanking, mHealth, mEducation and mGovernance. The MVAS market is primarily driven by demand for smart-phones & tablets with increasing wireless subscriber base, growing entertainment services and increasing internet subscriber base. Apart from the major benefits, the key restraint of the market includes low penetration in rural regions-local language content, followed by lack of usages & promotions. Additionally, some of the new opportunities are demand for LTE/4G technology in data market, increasing enterprise demand & consumer demand and gear up- low cost handset devices. The Indian MVAS market is expected to grow at a CAGR of 18.5% throughout the period 2015-2020. The consumer VAS & enterprise VAS market is likely to grow at a CAGR of 19.7% & 19.3% during same period, respectively. To know more, click on the link below:- Mobile Value Added Services (MVAS) Market in India Related Reports:- Mobile Value Added Services (MVAS) Market in India – Trends & Forecast, 2015-2020 Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Tags: ACL Mobile Limited India Mobile Value Added Services Market, CanvasM Technologies Pvt Ltd India Mobile Value Added Services Market, Comviva Technologies Limited India Mobile Value Added Services Market, Global Mobile Value Added Services Market, IMImobile Pvt.Ltd India Mobile Value Added Services Market, India Mobile Value Added Caller Ring Back Tone, India Mobile Value Added Growing entertainment services, India Mobile Value Added Services Industry, India Mobile Value Added Services Industry Research, India Mobile Value Added Services Industry Research Report, India Mobile Value Added Services Interactive Voice Response, India Mobile Value Added Services Market, India Mobile Value Added Services Market Analysis, India Mobile Value Added Services Market Application, India Mobile Value Added Services Market Forecast, India Mobile Value Added Services Market Future Outlook, India Mobile Value Added Services Market Growth, India Mobile Value Added Services Market Key Players, India Mobile Value Added Services Market Overview, India Mobile Value Added Services Market Research, India Mobile Value Added Services Market Research Report, India Mobile Value Added Services Market Revenue, India Mobile Value Added Services Market Scope, India Mobile Value Added Services Market Segmentation, India Mobile Value Added Services Market Share, India Mobile Value Added Services Market Size, India Mobile Value Added Services Market Specific, India Mobile Value Added Services Market Students Community, India Mobile Value Added Services Market Trends, India Mobile Value Added Services Market Value, India Mobile Value Added Services Market Value Chain, India Mobile Value Added Services MarketBusiness Community, India Mobile Value Added Services Wireless Application Protocol, India Mobile Value Added Short Message Service, Mobile Value Added Services (MVAS) Market in India, Mobile Value Added Services Industry, Mobile Value Added Services Industry Research Reports, Mobile Value Added Services Market, Mobile Value Added Services Market Analysis, Mobile Value Added Services Market Challenges, Mobile Value Added Services Market demand, Mobile Value Added Services Market Forecast, Mobile Value Added Services Market Growth, Mobile Value Added Services Market Opportunities, Mobile Value Added Services Market Outlook, Mobile Value Added Services Market Research Reports, Mobile Value Added Services Market Revenue, Mobile Value Added Services Market Share, Mobile Value Added Services Market Size, Mobile Value Added Services Market target audience, Mobile Value Added Services Market top players, Mobile Value Added Services Market Trends, Mobile Value Added Services Sector, Mobile2Win Pvt. Ltd India Mobile Value Added Services Market, OnMobile Global Ltd India Mobile Value Added Services Market, Pest Analysis of Mobile Value Added Services Market in India, Research Methodology of Mobile Value Added Services market in India, Rural India Mobile Value Added Services Market, Top Mobile Value Added Services Companies, Urban India Mobile Value Added Services Market, Value First Digital Media Pvt. Ltd India Mobile Value Added Services Market