The growth in female labor force coupled with the increasing disposable income of consumers has been driving the sales of Baby Food Products both in terms of revenue and sales volume within the Philippines: Ken Research

“Growing awareness for nutritional management for infants has led many working parents within the Philippines to adopt for healthier organic baby food options in the country.”

Population Growth in the Philippines: The Filipino population has crossed around 100 million in the recent years along with its baby population (i.e. 0-4 years) has been evaluated at around 11.5 million as of 2017. In addition to that, heavy promotions done by baby food manufacturers such as discounts, cash-backs, free sampling and other complementary offers have been driving baby food sales in the Philippines. Companies also partner with different entities such as schools. For instance, Reckitt Benckiser promotes its baby food products through branding and collaborating with schools, events and also provides samples.

The government of Philippines has been promoting breast feeding in the country. Favorable government regulations such as “lactation station” and maternity leaves have widely benefitted the female working force by providing them with a greater work-life balance. Also, the government is implementing additional policies such as promotion of breastfeeding substitutes as well as distribution of free samples and health workers by working in line with baby food companies. Due to this, people are discouraged to buy infant milk formula thus, impacting the market demand.

Major Players: Some of the major players operating within the Philippines baby food market include renowned international companies such as Nestlé SA, Reckitt Benckiser Group Plc, Abbott Laboratories, and others. Their business operations have been further segmented on the basis of baby food categories such as dried baby food, prepared baby food, milk formula and others. Mead Johnson Philippines (now RB Group) was observed to grab second position whereas Nestle took lead in terms of revenue in the year 2018. Milk formula segment was largely dominated by Mead Johnson Philippines. As a result of which, milk formula is expected to remain a competitive segment for multinational companies.

Launch of Innovative Products: The market also witnessed to be flourishing along with the integration and launching of new baby food products. Major companies such as Mead Johnson has reformulated Enfagrow A+ Four and now includes MFGM (Milk Fat Globule Membrane), which effectively made milk formula closer to breast milk in terms of health benefits. Conversely, the degree to which consumers believe that milk formula is safe to use is becoming increasingly significant in the country, especially for working mothers. Additionally, new packaging innovations were also initiated in the market by major firms as a unique strategy to gauge more customer attention. For instance, baby food pouches became quite popular and their popularity was largely driven by their ease of use and flexibility among consumers.

Analysts at Ken Research in their latest publication “Philippines Baby Food Market Outlook to 2023 – By Food Category (Infant Milk Formula, Dried Baby Food, Prepared Baby Food and Other Baby Food), By Nature (Inorganic and Organic Foods), By Age Group (0-6 months, 6-12 months and 12+ months) and By Distribution Channel (Health and Wellness Retailers, Supermarkets, Small Grocery Stores, Hypermarkets, E-commerce Portals and Convenience Stores” believe that with adopting internet retailing, emphasizing on organic baby food, tie-ups with authorized distributors, developing innovative baby food product variants and developing small packaging will create a positive impact on the sale of the baby food within the Philippines. The market is expected to register a positive CAGR of 6.4% in terms of the revenue generated during the forecasted period 2019-2023

Key Segments Covered:

By Food Category:

Milk Formula

Growing-Up Milk Formula (Above 12 Months)

Follow on Milk Powdered Formula (6-12 Months)

Standard Milk Powdered Formula (0-6 Months)

Special Milk Formula

Dried Baby Food

Prepared Baby Food

Other Baby Food (Cereal based, snacks and rest)

By Nature:

Inorganic Baby Food

Organic Baby Food

By Age Group:

0-6 months

6-12 months

12+ months

By Distribution Channel:

Health and Beauty Specialist Retailers

Supermarkets

Independent Small Grocers

Hypermarkets

Internet Retailing

Convenience Stores

Time Period Captured in the Report:

Historical Period – 2013-2018

Forecast Period – 2019-2023

Companies Covered:

Nestlé Philippines Inc

Reckitt Benckiser Group Plc (RB)

Abbott Laboratories

Other Players (DMK Deutsches Milchkontor GmbH, Holle Baby Food GmbH, United Pharmaceuticals SA and rest)

Brands Covered in the Report:

Lactum (Reckitt Benckiser Group)

Nido (Nestlé SA)

Enfamil (Reckitt Benckiser Group)

Promil (Nestlé SA)

Nan (Nestlé SA)

Nestogen (Nestlé SA)

Alacta (Reckitt Benckiser Group)

Enfagrow (Reckitt Benckiser Group)

S-26 (Nestlé SA)

Bonamil (Nestlé SA)

Others

Key Topics Covered in the Report

Philippines Baby Food Market

Philippines Baby Food Market Research Report

Baby Food Market in Philippines

Philippines Baby Food Industry Research Report

Philippines Baby Food Sales

Philippines Baby Food Revenue

Philippines Infant Milk Formulae Market

Prepared Baby Food Philippines

Dry Baby Food Philippines

Milk Formula Sales Philippines

Organic Baby Food Sales Philippines

Inorganic Baby Food Revenue Philippines

Philippines Baby food Ingredients

Competition Philippines Baby Food

International Players Philippines Baby Food

Domestic Players Philippines Baby Food

Philippines Baby Food Forecast

Infant Food Sales Philippines

Infant growth chart Philippines

Philippines Baby Food Growth

Philippines Baby Food Genesis

Cereal Baby Food Revenue Philippines

Cereal Baby Food Philippines

Trends Philippines Baby Food

Challenges Philippines Baby Food Market

Regulations Philippines Baby Food

Baby Food Import Philippines

Baby Filipino Working Mother

Toddler Nutrition Market Philippines

Pediatric Nutrition Market Philippines

Baby Food Statistics Philippines

Baby Nutrition Growth Philippines

Nestlé SA Baby Food Philippines

Mead Johnson Nutrition Co Baby Food Philippines

HiPP Group Baby Food Philippines

Hero Group GmbH Baby Food Philippines

Success Factors Philippines Baby Food

For more information, refer to below link:

Philippines Baby Food Market Outlook to 2023

Related Reports

Nigeria Baby Food Market Outlook to 2023 – By Milk Formulae (Standard, Follow-On, Growing-Up Milk Formula), Dried Baby Food (Cereal Based and Others -Meat/Fish, Fruits & Vegetable and Nuts), Prepared/ Ready to Eat Baby Food and Other Baby Food; By Organic Baby Food; By Channel (Supermarkets, Independent Small Grocers, and Online

Turkey Baby Food Market Outlook to 2023 – By Infant Milk Formulae (Standard, Follow-On, Growing-Up and Special Baby Milk Formula), Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food; Organic Baby Food

Australia Baby Food Market Outlook to 2023 – By Type (Dried Baby Food, Prepared Baby Food, Milk Formula and Other Baby Food), By Organic Baby Food), By Region and By Channels of Distribution

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Ken Research

Ankur Gupta, Head Marketing & Communications

sales@kenresearch.com

+91-9015378249

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