In the modern-day to day lives, the mobile phone plays an effective and vigorous role. The effective growth in the acceptance of smartphones, as they offer the proficient connectivity to the digital world fuels the market. Increase in the requirement for the wireless accessories also booms up the market growth. This increment in the requirement is owing to the transformation in consumer preferences to listen to music on portable devices namely tablets and smartphones.
In addition, the foremost mobile accessories utilized by consumers involve external batteries, USB cables, mobile cases, and covers, chargers, and earphones. The competitive benefit of the players functioning in the market lies in the uniqueness of the distribution channels. It comprises of a series of national, regional and micro level allocators. The merchants can promote their products through one or multiple distribution partners and retailers, thereby reaching a huge customer base.
According to the report analysis, ‘Mobile Accessories Market in India (2018-2023)’ states that in the mobile accessories market there are numerous players which presently functioning more significantly for leading the fastest market growth and dominating the high value of market share around the globe more actively while developing the productivity of mobile products, decreasing the price, developing the product making technologies, adopting the profitable strategies and policies and planning for enlarging the business premises includes Electric Ltd., OptiemusInfracom Ltd., Callmate (India) Pvt. Ltd., Intex Technologies (India) Ltd., Apple India Pvt. Ltd., Belkin India Pvt. Ltd., Case-Mate India Pvt. Ltd., Moftware Infotech Pvt. Ltd., PNY Technologies Asia Pacific Ltd., Samsung India Electronics Pvt. Ltd., and several others.
Although, due to the substantial growth in the acceptance of smartphones and tablets, the mobile accessories market in India is estimated to reach ~INR 252.80 Bn by 2023. Whereas, in India, the market of mobile accessories is segmented into four types which commonly used such as protective cases, wireless headphones, and earphones, turbochargers, and memory cards.
However, the protective cases have a comparatively high share among the different sectors of mobile accessories available in India. In order to fulfill the requirement from the growing fashion-conscious consumer base, major aim of the Indian corporates remain in manufacturing protective cases that are in line with the customers’ preferences.
In addition, based on the memory card, growing usage of the smartphones and multimedia functions among Indian customers is generating the requirement for the external storage devices such as memory cards. In 2017, Samsung, SanDisk, Transcend, Kingston, and Sony were the top five memory card corporates functioning in India.
Presently, the mobile accessories market in India is fueled by low-cost imports. These products are majorly promoted in local stores, thus feeding the requirement for the cheaper mobile accessories. Hence, unbranded grey market contributions are restricting the market for branded products.
Indian consumers are progressively utilizing the power banks to charge their portable devices, on the go. These devices address a similar objective as that of turbochargers and wide capacity batteries. Numerous types of device stands and holders are gradually attaining the popularity among the youth, who invest profoundly on large-display smartphones. Therefore, in the coming years, it is anticipated that the market for mobile accessories in India will increase more significantly over the coming years.
Eon Electric Ltd
Optiemus Infracom Ltd
Callmate (India) Pvt. Ltd
Intex Technologies (India) Ltd
Apple India Pvt. Ltd.
Belkin India Pvt. Ltd.
Case Mate India Pvt. Ltd.
Moftware Infotech Pvt. Ltd.
PNY Technologies Asia Pacific Ltd.
Samsung India Electronics Pvt. Ltd.
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Ankur Gupta, Head Marketing & Communications
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