Australia Car Rental Market Analysis, Market Growth Rate, Market Major Players - Ken Research

Australia Car Leasing and Rental Market Research Report: Ken Research

The report titled Australia Car Leasing and Rental Market Outlook to 2023 – By Type of Car, By Region, By End User, By Rental Booking Purpose, By Rental Booking Mode and Ride Hailing Market- By Type of Ride, By Hailing Purpose and By State” covers market overview and size in terms of leasing fleet size, leasing revenue generated, rental fleet size, rental revenue generated, ride-hailing fleet size, ride-hailing revenue generated; along with leasing market segmentation by type of car (Ute, Sedan, SUV & Luxury), by region (New South Wales, Victoria, Queensland, Western Australia, and others), by end user (mining, construction & engineering, government, telecommunications and others); rental market segmentation by type of car (SUV, sedan, and Ute), by rental purpose (leisure and business), by booking mode (online and offline); ride hailing market segmentation by type of ride (sedan/economy, SUV & Ute and luxury), by hailing purpose (airport, leisure, and office) and by state (New South Wales, Victoria, Queensland, Western Australia & others). The report also covers emerging growth drivers and trends; issues and challenges; SWOT analysis; government regulations and competitive landscape of major car leasing companies with special focus on LeasePlan Australia, SG Fleet and Eclipx Group; car rental companies including Avis Australia, Hertz Australia, Thrifty Australia, Budget Australia, Europcar Australia; and cab aggregators such as Uber, Ola and others. The report also explores the operating models prevalent in the industry, future outlook and projections along with analyst recommendations highlighting the major opportunities and cautions to the reader.

Australia Car Leasing and Rental Industry

Australia Car Leasing Market Overview and Size: Australia Car Leasing industry was witnessed to be at the late growth stage, with unstable growth year-on-year. Low growth in new vehicle sales and the mining industry bust during the period were primarily responsible for translating low growth in the car lease industry. The industry witnessed growth at a CAGR of around 3.5% in terms of fleet size from the leasing segment and 2.7% in terms of revenue from the leasing segment during the period 2013-2018. The leasing market is solely built on operating lease and the financial lease has not been taken into consideration.

Australia Car Leasing Market Segmentation

By Type of Car (Ute, Sedan, SUV, and Luxury)The Ute was the most popular leased vehicle in Australia, owing to its tool of trade classification and the benefits for owners when it comes to the Fringe Benefits tax payments. Sedans and SUVs formed the other major categories with the government and telecommunications industry forming their major end-users.

By Region (New South Wales, Victoria, Queensland, Western Australia, and the Other States)New South Wales, Victoria, and Queensland were the states with the highest density of car leases, courtesy their large population and the elaborate presentation of business hubs in Sydney, Melbourne, and Brisbane regions.

By End-User (Mining, Construction, and Engineering, Telecommunications, Government and Others)The mining industry drew a major chunk of the demand for car leases, owing to the high fleet requirement for raw material transportation. The government also sourced their car leases through fleet management organizations.

Competitive Landscape in Australia Car Leasing Market: Competition stage in the country’s car leasing market was witnessed to be concentrated on the basis of fleet size with fleet management organizations dominating the supply side of the industry. Companies compete on the basis of pricing, fleet size, brand value, customer service, service portfolio, and value-added services. Some of the major players operating within this segment include LeasePlan, Eclipx Group, SG Fleet, Toyota Fleet Management, Custom Fleet, Summit Fleet, ORIX and others.

Australia Car Rental Market Overview and Size: Australia car rental market was witnessed to be in a growing phase, with stable growth year-on-year. Growth in inbound tourists, weakening of the Australian Dollar and high usage by enterprise end-users were some of the major factors stimulating growth in car rental transactions in Australia during the outlook period of 5 years from 2013 to 2018. The industry witnessed growth at a CAGR of around 0.8% in terms of fleet size of the rental segment and 2.8% in terms of revenue from rental during the period 2013-2018.

Australia Car Rental Market Segmentation

By Type of Car (SUV, Sedan, and Ute)SUVs dominated the car rental space within Australia owing to high passenger capacity and the predominance of the family as well as corporate trips in the country. On the other hand, sedans are basically preferred by inbound tourists as they are not used to the left-hand drive cars in Australia.

By Rental Purpose (Leisure and Business)Leisure use dominated in Australia as when it comes to revenue generated, cars rented by tourists are rented for more days than cars rented by enterprise customers for corporate use.

By Booking Mode: Online booking segment dominated the industry as users preferred to compare rates, check service offerings online and experience better convenience.

Competitive Landscape in Australia Car Rental Market: Competition within the country’s car rental market was seen to be concentrated on the basis of fleet size and presence with the 5 national operators accounting for the majority of the share in the market. Companies compete on the basis of geographical presence, rental pricing, fleet size, customer service, rental flexibility, convenience, and value-added services. The major players in the rental segment include Avis, Hertz, Budget, Thrifty, and Europcar among other second-tier and independent players.

Australia Ride-Hailing Market Overview and Size:  The market was found out to be operating in its growth phase, with consistent growth year-on-year. The market was established recently in the year 2012 when cab aggregators entered the market to give competition to the local taxi industry. The stable structure of the regulatory framework regarding ride-sharing allowed the entry of new players in the market during the period, which stimulated high growth in the market in terms of rides and fleet size of cabs operated. The industry witnessed growth at a CAGR of around 20.1% in terms of fleet size of cab aggregators and 14% in terms of revenue accruing to cab aggregating companies during the period 2013-2018.

Australia Ride-Hailing Market Segmentation

By Type of Ride (Sedan / Economy / Mini, SUV and Ute, and Luxury): Sedan or Economy based cab rides dominated the cabs hailed in Australia primarily due to the high popularity of short-distance trips to and from the office and for leisure. SUVs and larger vehicles were used for Airport trips primarily.

By Hailing Purpose (Leisure Rides, Office Rides, and Airport Rides): Cabs taken to and from airports dominated the industry earned revenue due to high distance of airports from the city and high amount of inbound and outbound tourists in the country.

By State (New South Wales, Victoria, Queensland, Western Australia, and Others): Highly populated states and business hubs of Australia dominated the demand and spread of ride-sharing in Australia. Sydney, Melbourne, and Brisbane are the three major cities for the ride-sharing in Australia.

Competitive Landscape in Australia Ride Hailing Market: Ridesharing industry has displaced the taxi industry in Australia due to better convenience, better prices, premium options, better technology, and higher availability. Major cab aggregators in Australia include Uber, Ola, DiDi, GoCatch, and Taxify. These players primarily compete on the basis of fares, availability, cab fleet, driver behavior and driver commissions charged.

Australia Car Leasing and Rental Market Future Outlook & Projections: Expected slowdown of new vehicle sales, closedown of automotive manufacturing within Australia, a rise of novated leasing as a vehicle financing option, emergence of car sharing, rise in inbound tourists and new entrants in the ride-hailing market are expected to impact the car rental and leasing industry in Australia in the future. The car leasing segment is forecasted to decline, while the rental segment is expected to pick up pace in terms of revenue in the future. There is also a great scope of growth in the ride-sharing segment of the market in Australia.

Key Segments Covered in Australia Car Rental and Leasing Market

Australia Car Leasing Market

By Type of Car

Ute

Sedan

SUV

Luxury

By Region

New South Wales

Victoria

Queensland

Western Australia

Other States (Tasmania and South Australia)

By End User

Mining

Construction and Engineering

Government

Telecommunications

Others (Logistics and Utility Industry)

Australia Car Rental Market

By Type of Car

SUV

Ute and LCVs

Sedans

By Rental Purpose

Leisure

Business

By Booking Mode

Online

Offline

Australia Ride Hailing Market

By Type of Ride

Sedan / Economy / Mini

SUV and Ute

Luxury

By Hailing Purpose

Airport

Leisure

Office

By State

New South Wales

Victoria

Queensland

Western Australia

Other States (Tasmania and South Australia)

Time Period Captured in the Report:-

Historical Period: 2013-2018

Forecast Period: 2019-2023

Key Target Audience

Car Rental Companies

Fleet Management Organizations

Cab Aggregators or Ride Sharing Companies

Car Sharing Companies

Car Dealers

Consumer Finance Organizations

Automobile and Mobility Organizations

End User Industries

Companies Covered:-

Car Leasing Companies

LeasePlan Australia

Eclipx Group

SG Fleet

Custom Fleet

Toyota Fleet Management

ORIX

Summit Fleet

Car Rental Companies

Avis Australia

Hertz Australia

Budget Australia

Thrifty Australia

Europcar Australia

Cab Aggregators

Uber

Ola

DiDi

GoCatch

Taxify (Bolt)

Key Topics Covered in the Report:-

Operating Model Analysis

Australia Car Leasing Market Overview and Genesis

Australia Car Leasing Market Size

Australia Car Leasing Market Segmentation

Competitive Scenario in Australia Car Leasing Market

Company Profiles of Major Players in Australia Car Leasing Market

Australia Car Leasing Market Future Outlook and Projections, 2018-2023E

Australia Car Rental Market Overview and Genesis

Australia Car Rental Market Size

Australia Car Rental Market Segmentation

Competitive Scenario in Australia Car Rental Market

Company Profiles of Major Players in Australia Car Rental Market

Australia Car Rental Market Future Outlook and Projections, 2018-2023E

Australia Ride Hailing Market Overview and Genesis

Australia Ride Hailing Market Size

Australia Ride Hailing Market Segmentation

Competitive Scenario in Australia Ride Hailing Market

Company Profiles of Major Players in Australia Ride Hailing Market

Australia Ride Hailing Market Future Outlook and Projections, 2018-2023E

SWOT Analysis of Australia Car Leasing and Rental Market

Trends and Development in Australia Car Leasing and Rental Market

Issues and Challenges in Australia Car Leasing and Rental Market

Regulatory Landscape of Australia Car Leasing and Rental Market

Analyst Recommendation in Australia Car Leasing and Rental Market

For More Information on the Research Report, refer to below links: –

Australia Car Leasing and Rental Industry

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