Mattress Market: – Among the various regions of the Middle East, the market of the mattress observed a decline in the growth rate during the review period. Owing to the economic slowdown as well as slow growth in the personal disposable income in the respective regions of the Middle East decrease the growth of the mattress market. Nonetheless, tough fiscal surroundings have been the major limitation with the unresponsive oil prices leading to the leisurely growth. The efficient increase in the accommodation facilities owing to the effective increase in tourism was one of the foremost increasing trends in the respective regions of Saudi Arabia. As the infrastructure and the property improvement involving hospitals, houses, and hotels being underwritten augmented, the effective need for the mattresses has progressively grown. The growing inhabitants and their inclination towards the urbanization and modernization were also proved as the aspects that were propelling the growth in the Middle East mattress market. The number of households has increased effectively during the recent past.
On the basis of size mattresses, the King size mattress sector was witnessed to register the Middle East Saudi Arabia mattress market during the recent past years driven owing to the broader family size requirement. The Kingsize mattresses are well equipped in the master bedrooms which are greatly found in the hotels and luxury bedrooms. The increase in the domestic and international tourists in the region has led to growth in requirements for the hotel rooms leading to a greater requirement for the mattresses in the region. The left out market share was cooperatively dominated by the queen size and single mattress sectors in the recent past years.
By the type, the spring mattress was positively witnessed as the effective popular variety of the mattress. Under the spring classification, the pocket spring variety was the foremost selling variety in the region. Such mattresses are accessible in the variation of sizes, grouping from the single size to the California king size. The growing consciousness among the people related to the role of a mattress in managing proper health and for a better sleep also increases the sales of a spring mattress. The left out market share was attained by the foam and latex and several other mattress sectors in several regions of the Middle East during the recent past years.
Additionally, the organized market in Saudi Arabia characterizes the prevalent mattress producers majorly functioning in the urban locations that allocate their items through the structured allocation channel. The players in the organized market are notorious for introducing great quality mattresses by utilizing the spring, premium foam combinations, foam, and several other materials. The producers of the mattress namely Kingcoil, Sleephigh, Serta, Raha, and Sealy, AI Rajhi, Intercol, and several other small corporates come under the organized market.
Proposed in the key sectors such as residential housing and institutional segment involving hotels, hospitals and college hostels, growth in the customer expenditure, augment in the hotel rooms and the improvement of the hospitality segment, the Middle East mattress market will prepare itself to meet the future requirement predicted from the substantial investment. Therefore, in the near years, it is anticipated that the market of the Middle East will increase more positively over the coming years.
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Ankur Gupta, Head Marketing & Communications
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