US Online Advertising Market Industry Research Report, US Cost Per Action Advertising Market, Major Agencies – Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit The report titled “US Online Advertising Market Outlook To 2025 – By Medium (Desktop and Mobile), By Type (Search, Social Media, Display, Video, Audio, and Others), By Sectors (Retail, Automotive, Financial Services, Telecommunications, Leisure Travel, Consumer Packaged Goods, Electronics & Computers, Pharmaceuticals/Healthcare, Media, Entertainment and Others), By Pricing Model (Performance, Cost per Mile and Hybrid) and By Ad Buyers (Direct and Agencies)” provides a comprehensive analysis of the US Digital Advertising Industry. The report covers various aspects including the introduction of the online advertisement market, value chain, market size, and segmentation by advertisement expenditure, comparative landscape, growth drivers, trends and developments, issues and challenges in the market, successful digital ad campaigns, customer profiling and the regulatory framework of the industry. The report concludes with market projections for the future described above and analyst recommendations highlighting the major opportunities and cautions for the US online advertisement market. US Online Advertising Market Size and Overview The digital advertising market has experienced exponential growth over the last few years. The shortcomings of traditional advertising mediums including lack of traceability and targeting have stimulated the shift towards digital advertising mediums. The rising internet and smartphone penetration in the country, as well as the rapid adoption of social media in the country among all age-groups, have been the primary factors propelling the consistent double-digit growth of the digital advertising industry in the country. The introduction of varied new ad-formats, as well as the adoption of technologies such as Machine Learning and Artificial Intelligence to improve the targeting and measurability of digital ads, has made digital advertising a preferred medium. Owing to these factors, the industry witnessed a double-digit CAGR of 20.2% over the review period 2013-2018. To learn more about this report Download a Free Sample Report US Online Advertising Market Segmentation By Medium (Mobile and desktop): Due to the increasing penetration of smartphones and tablets in the country, the mobile medium received a greater share in the digital advertising expenditure in 2018. The widespread use of social media through mobile devices has also propelled the shift towards mobile advertising. By Type of Advertising (Search, Social Media, Display, Video, Audio, and Others) Search advertising accounted for the highest share in the industry owing to the rise of keywords based advertising on not just search engines but also e-commerce platforms. Social media advertising received the second-highest digital ad spending followed by the display, video, audio and other types of ads. Social media advertising showcased the fastest growth due to the introduction of new ad formats such as shoppable ads, influencer marketing and more. By Ad Buyers (Agencies and Direct): Majority of the ad-buying took place through advertising agencies in 2018. Direct ad buying by brands accounted for a meager share in the digital advertising market due to the lack of in-house talent and requisite technologies by advertisers. By Sectors (Retail, Automotive, Financial Services, Telecommunications, Leisure Travel, Consumer Packaged Goods, Electronics & Computers, Pharmaceuticals/Healthcare, Media, Entertainment and Others): The retail sector dominated the digital advertising market in terms of advertising expenditure. The review period saw a rise in e-commerce spending in the country which led to a rise in digital spending by the retail sector. Other sectors including Automotive, Financial Services, Telecommunications, and Leisure Travel also contributed a significant share to the total digital advertising expenditure. By Pricing Model (Performance, Cost per Mile and Hybrid): The performance models including CPA, CPC among others received the maximum digital advertising expenditure in the country in 2018 as advertisers in the US are concerned about the measurability of the ads and hence prefer action-based models. The CPM model also saw a rise over the review period among advertisers aiming to widen their reach. Comparative Landscape in the US Online Advertising Market: There are a large number of advertising agencies operating in the US Online Advertising Market. The top five holding companies including WPP, Omnicom Group, Interpublic Group of Companies, Publicis Groupe and Dentsu Inc dominated the market in 2018 in terms of billings. These companies own most of the major advertising agencies in the country. These agencies compete on various parameters such as pricing of the services offered (average hourly rate), minimum project size, service portfolio, major clientele, and flexibility. The supply side of the digital advertising market, on the other hand, is dominated by the duopoly of Google (including YouTube) and Facebook (including Instagram). US Online Advertising Market Future Outlook and Projections The digital advertising expenditure is expected to surpass the traditional advertising owing to the spurring smartphone and internet penetration among the population in the US. The introduction of 5G internet technologies is expected to be one of the major growth drivers impacting the market as advertisers are now likely to adopt new ad formats due to better internet infrastructure and speed. Adoption of new technologies such as Artificial Intelligence, Augmented & Virtual Reality to improve the targeting, measurability, and efficiency of internet ads are further expected to positively impact digital advertising the market in the country. Key Segments Covered:- By Type (On the Basis of Ad Expenditure) Digital Advertising Market Traditional Advertising Market By Medium (On the Basis of Ad Expenditure) Desktop Advertising Mobile Advertising By Type of Advertisement (On the Basis of Ad Expenditure) Search Advertising Social Media Advertising Display Advertising Video Advertising Audio Advertising Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more) By Ad-Format on the Basis Of Platforms (On the Basis of Ad Expenditure) Social Media Advertising Facebook Instagram Others Search Advertising Google Yahoo & Bing Amazon Others Video Advertising YouTube Others Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure), 2013-2018 Social Media Advertising Mobile Desktop Video Advertising Mobile Desktop Search Advertising Mobile Desktop Audio Advertising Mobile Desktop Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more) Mobile Desktop By Sectors (On the Basis of Ad Expenditure) Retail Automotive Financial Services Telecommunications Leisure Travel Consumer Packaged Goods Electronics & Computers Pharmaceuticals/Healthcare Media Entertainment Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more) By Ad-Buyers (On the Basis of Ad Expenditure) Direct Ad Agencies By Pricing Model (On the Basis of Ad Expenditure) Performance Cost Per Mile Hybrid Key Target Audience:- Advertising Agencies Social Networking Platforms End User Industries Investing in Digital Advertising Regulatory Bodies and Government Agencies Investors Time Period Captured in the Report:- Historical Period: 2013-2018 Forecast Period: 2019-2025 Companies Covered in US Online Advertising Market:- Major Ad Agencies WPP Interpublic Group of Companies Publicis Groupe Omnicom Group Dentsu Inc. Major Online Platforms Google (including YouTube) Facebook (including Instagram) Amazon Microsoft (including LinkedIn) Verizon Media Key Topics Covered in the Report:- US Online Advertising Market Introduction (Historical Evolution, Overview, Genesis, Business Cycle) US Online Advertising Market Size, 2013-2018 US Online Advertising Market Segmentation, 2013-2018 SWOT Analysis of US Online Advertising Market Growth Drivers, Trends and Developments in US Online Advertising Market Issues and Challenges in US Online Advertising Market Regulatory Framework in US Online Advertising Market Customer Profiling in US Online Advertising Market Case Studies Covered in US Online Advertising Market Competitive Landscape in US Online Advertising Market US Online Advertising Market Future Outlook and Projections, 2019-2025F Analyst Recommendations To Know More, Click On The Link Below:- US Online Advertising Market Outlook Related Reports by Ken Research:- Russia Online Advertising Market Outlook To 2023 By Medium (Desktop And Mobile), By Type Of Online Advertisement Buying And Selling (Non-Programmatic And Programmatic), By Type Of Online Advertisement (Performance And Branding), By Sector (Retail And E-Commerce, FMCG, Electronics, Automotive, Finance, Pharmaceuticals, Travel, Real Estate And Others) Malaysia Online Advertising Market Outlook to 2023 – By Medium (Desktop, Mobile), By Type (Search Ads, Social Media Ads, Video Ads, Banner Ads, Online Classifieds And Others), By Sectors (FMCG, Entertainment & Media, BFSI, Automotive, Retail, Healthcare And Others) And By Models (Cost Per Click, Cost Per Mile And Cost Per Action) Taiwan Online Advertisement Outlook To 2023 – By Medium (Desktop And Mobile), Type (Display, Video, Search, Buzz / Content And Others), By Sectors (FMCG, Healthcare, Entertainment & Media, Finance And Financial Insurance, E-Commerce And Others), And By Cost Model (CPC, CPM And CPA) Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Tags: Advertising Industry US, Advertising Market US, Amazon Advertising Revenue US, Amazon US Digital Ad Revenue Share, Dentsu US Digital Advertising Revenue, digital audio advertising market us, Facebook Online Advertising Revenue US, Global Online Advertising Spend, Google US Advertisement Revenue Share, Instagram US Advertising Market, IPG US Digital Advertising Revenue, LinkedIn US Advertising Market Analysis, Major Advertising Agencies US, Media and Entertainment ads Market Share, Microsoft Advertising Revenue US, Number of advertising agencies in US, Omnicom US Advertising Market Revenue, Online Advertisement Spending in the US, Online Advertising Industry US, Online Advertising Market US, Podcast Advertising Revenue US, Publicis US Digital Advertising Revenue US Online Advertising Market Ecosystem, Report on US Online Advertising Industry, Report on US Online Advertising Market, Retail advertising market US, Telecommunications advertising market US, US Advertising Spending in 2018, US Automotive Advertising Market, US Cost Per Action Advertising Market, US Cost per Click Ads Market, US Cost Per Mile Advertising Market, US Desktop Advertising Market Revenue, US Digital Ad Spending Market, US digital advertising Market Growth, US Digital Advertising Market Outlook, US Digital Advertising Revenue, US Digital Advertising Spending 2018, US Digital Display Ad Spend Market, US Direct Advertising market Players, US E-commerce Online Advertising Market, US Internet Advertising Market, US Media and Entertainment Market Spend, US Mobile Advertising Market Share, US Online Ad Spending Market, US Online Advertising Industry, US Online Advertising Industry Research Report, US Online Advertising Major Platforms, US Online Advertising Market, US Online Advertising Market Forecast, US Online Advertising Market Future Outlook, US Online Advertising Market Growth Rate, US Online Advertising Market Major Players, US Online Advertising Market Overview, US Online Advertising Market Research Report, US Online Advertising Market Revenue, US Online Advertising Market Segmentation, US Online Advertising Market Share, US Online Advertising Market Size, US Online Advertising Medium, US Online Healthcare Advertising Market, US Online Video Advertising Market, US Programmatic Advertising Market, US Search Ads Market Share, US Search Advertising Market Growth, US Snapchat Marketing Analysis, US Social Media Ads Revenue Share, US Social Media Advertising Market, US Traditional Advertising Market, US Twitter Advertisement Market Growth, Verizon Advertising Revenue US, WPP US Advertising Market Share, YouTube Advertising Revenue US