Gluten is a protein, usually found in wheat products for instance bread, cereals, baked goods, and pasta. It is also present in barley-based products such as malt, malt vinegar, beer and various food colorings. Gluten-free diet is essential for individuals with gluten sensitivity, wheat allergy, gluten ataxia and celiac disease. Gluten-free product helps improve digestive systems, cholesterol levels, and increases energy levels. Most of these products are healthy and help in the weight loss with right combinations & proportions of other foods. A wide range of gluten-free products including olive oil, vegetables, fruits, eggs, fish, and various herbs that assist in curing digestive ailments, boosting energy levels, and reducing cholesterol and fat in the body.
According to study, “Global Gluten Free Products Market Size study, by Type (Gluten Free Baby Food, Gluten Free Pasta, Gluten Free Bakery Products, Gluten Free Ready Mills), By Distribution Channel (Convenience Stores, Hotels & Restaurants, Educational Institutions, Hospital & Drug Stores, Specialty Services) and Regional Forecasts 2018-2025” the key companies operating in the global gluten free products market are Pinnacle Foods Inc., Gruma, General Mills Inc., Kellogg Company, NQPC, Kellogg’s Company, Mrs. Crimbles, RAISIO Plc., Domino’s Pizza Inc., Enjoy Life Natural, Dr. Schar AG/SPA, Boulder Brands, Frontier Soups, Genius Foods, Enjoy Life Natural Brands LLC, Amy’s kitchen Inc., Newburn Bakehouse (Warburtons Bakery), Quinoa Corp., Pamela’s Products, Wholly Wholesome, Raisio Plc., The Hain Celestial Group Inc., Freedom Foods Group Limited, Wessanen and Valeo Foods Group Limited, Mondelez International Inc., Hero Group AG, H.J. Heinz Company, Kelkin Ltd., Enjoy Life Foods, Alara Wholefoods Ltd., Sanitarium Health & Wellbeing Company.
Based on type, gluten free products market is segmented into bakery products, meat alternatives, dairy alternatives, desserts & ice-creams, condiments, seasonings, spreads, pasta & rice, prepared foods and others. In Addition, based on distribution channel, market is segmented into grocery stores, independent natural or health food store, mass merchandiser, drug stores, club stores and others.
The gluten free products market is driven by rise in trend for bakery gluten-free product, followed by growth in occurrence of celiac disease among the population, rise in disposable income and growth in urbanization, increase in demand from millennial, improvement in lifestyle, rise in marketing activities and improved distribution channels, growth in awareness about celiac disease & gluten intolerance. However, misconception about gluten free diet, lack of awareness and high cost associated with gluten free products may impact the market. Moreover, growth in investment by manufacturers in marketing and research & development (R&D) is a key opportunity for market.
Based on geography, the North-American region holds major share, followed by European region in gluten free products market owing to rise in adoption of gluten free diets caused by various health benefits associated with them, increase in awareness and growth in consumption of gluten free products in the region. The Asian-pacific region is anticipated to grow at higher growth due to growth in awareness among consumers toward healthy food products and increase in number of patients suffering from celiac diseases and lactose intolerance over the forecast period. It is predicted that future of the market will be bright on account of rise in investment by small & midsized food product manufacturing organization during the forecast period.
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Ankur Gupta, Head Marketing & Communications
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