Advertising, Public Relations, And Related Services Global Market Forecast To 2022

Western Europe was the largest region in the global advertising, public relations, and related services market, accounting for 32% of the market in 2018. North America was the second largest region accounting for 31% of the global advertising, public relations, and related services market. Africa was the smallest region in the global advertising, public relations, and related services market.

Companies in the advertising, public relations and related services market are using events and occasions to increase consumer reach and brand awareness. This includes events such as presidential elections, festivals, sports events such as Olympics and FIFA, or even releases of high budget movies. Use of advertisements, discounts and sales, in such relevant events is expected to add more than USD 6 billion to the global advertising market in 2017 adding about 1.1% to the year’s growth rate for global advertising expenditure . For instance, in 2014, Walmart introduced limited edition toys during the holiday season before the release of the year’s most awaited movie Star Wars: The Force Awakens. The company also tried to drive sales keeping its stores open 24 hours to host special midnight events .

Tags: Global Advertising Public Relations And Related Services Market, Global Advertising Public Relations And Related Services Market Analysis, Global Advertising Public Relations And Related Services Market Research Report