North America was the largest region in the global specialized design services market, accounting for 48% of the market in 2018. Western Europe was the second largest region accounting for 42% of the global specialized design services market. Africa was the smallest region in the global specialized design services market.
Digital graphic design services are being widely used to promote brands and products. They are used to define brands, differentiating the brand from its competitors and eliciting responses more effectively than text. Many companies are posting content with graphic images on social media platforms such as Twitter and Facebook to communicate to their target group. Examples include infographics, and graphic storytelling. According to Content Marketing Institute B2B use of illustrations in content marketing grew from 69% in 2014 to 76% in 2015, thereby indicating an increasing use of graphic design in content marketing.