Residential Consumers are expected to drive the demand for air purifiers in the future with rising health & hygiene concerns among the people. There is a growing shift towards lighter and aesthetic looking models by the consumers and innovative designs are anticipated to propel the demand in the future.
Currently Northern cities such as Delhi, Gurugram & Noida and Mumbai in the West, account for majority of the demand for air purifiers. With increasing commercial activity and pollution levels, sales are expected to rise in other cities such as Bangalore, Ahmedabad, Hyderabad, Kolkata, Nagpur, Surat, Coimbatore, Pune and more.
Air Purifier Companies are looking into the possibility of domestic manufacturing of the product in future once the adoption in the country rises and a significant growth is observed in the number of air purifiers sold in the country.
Growth of E-Commerce: The total number of internet subscribers in India is expected to cross ~1.1 billion by 2025. With rising internet penetration in the country and increased online retail spending in the country, the air purifier industry is expected to witness growth in sales through e-commerce platforms and online sales are projected to experience fastest growth.
Increasing Consumer Awareness: In the current scenario, it is imperative for companies to focus on educating consumers about the ill-effects of indoor air quality and the benefits of using an air purifier. Innovative advertising campaigns and marketing strategies are the way forward to stimulate demand for air purifiers in the country. Companies are expected to foster collaborations with end-users such as hotels & hospitals to promote air purifiers.
Plummeting Sales in Light of Covid-19 Outbreak: Retail sales have come to a standstill in the first quarter of FY’2021 owing to the imposed lockdown and social distancing norms. The industry will be affected by the halt in global trade as majority of air purifiers are imported from manufacturing facilities of these companies located in other countries. The effect of the pandemic is expected to be seen well throughout the year owing to the reduced pollution levels and global economic slowdown. Online sales are expected to drive the industry post the current black swan event. However, steady recovery is expected in the industry with rising health and safety concerns among the consumers.
Analysts at Ken Research in their latest publication “India Air Purifier Industry Outlook to FY’2025- Driven by Deteriorating Air Quality and Rising Disposable Incomes to Drive Market Growth” observed that the increasing disposable income and incidents of respiratory diseases in metro cities will drive the demand for air purifiers. Innovation in product design and features, comprehensive marketing strategies, wider distribution networks and increasing adopting in other major and tier-2 cities is expected to drive the demand in the industry in the future. The India Air Purifier industry in terms of revenue is expected to grow at a CAGR of ~20.2% during the period FY’2020 – FY’2025.
Key Segments Covered:-
HEPA & Carbon
HEPA, Carbon & UV
HEPA, Carbon & Ionizers
By Distribution Channel
By Coverage Area Applicability
Upto 250 sq. ft.
251-500 sq. ft.
Above 500 sq. ft.
By Weight of Air Purifier
Less than 5 Kg
More than 10 Kg
Philips India Limited
Honeywell India Private Limited
Sharp Business Systems (India) Private Limited
Blueair India Private Limited
Dyson Technology India Private Limited
Xiaomi Technology India Private Limited
Panasonic India Private Limited
Eureka Forbes Limited
Kent Air Purifiers Limited
Key Target Audience:-
Air purifier Companies
Component Manufacturing Companies
Consumer Appliance Companies
Air Purifier OEMs/Assemblers
Air Purifier Importers/Exporters
Modern Trade Chains
Time Period Captured in the Report:–
Historical Period: FY’2014 – FY’2020
Forecast Period: FY’2020 – FY’2025
Key Topics Covered in the Report:-
Air Quality in India and Health Effects
Target Addressable Market of Air Purifiers in India
Trends and Growth Drivers in the Industry and Challenges Faced
Air Purifier Industry Market Size and Segmentations, FY’2014 – FY’2020
Ecosystem and Value Chain of Air Purifier Industry in India
Industry SWOT Analysis
Customer Decision Making Parameters
Cross Comparison between Major Players and Company Profiles & Product Portfolios
Success Case Studies in the Industry
Future Market Size and Segmentations, FY’2020-FY’2025F
Factors Affecting Future Growth (Covid-19 Impact)
Analysts’ Recommendations on Market Positioning and Future Target Hotspots
For More Information on the research report, refer to below link:-
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Ankur Gupta, Head Marketing & Communications
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