Growing Number of MSMEs and Rising Online Penetration of Retail has Led to Emergence of Social E-Commerce Market in India: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Government Initiatives to promote Internet: Government of India has launched initiatives to promote the access of smartphones and internet users in India. A huge amount of funding has been made in the Union Budget over the years to promote the Digital India mission of the country. Moreover, Projects such as Internet Saathi were introduced to improve internet penetration among rural women in India. Promoting Unemployed Women: Reselling behavior is more prominent among the housewives as a source of income. More than 50% of the women resellers at social commerce platforms live outside the metros (Tier II and Tier III), with very few job opportunities. The platform of reselling allowed them to work from home at a time of their convenience and has turned them into owners of small businesses. However, 5.4 Mn women are still unemployed and can be captured to increase the reseller base. Challenges: There are many challenges that are faced by social e-commerce players in India largely due to the target audience it caters to. Maintaining a curated list of suppliers and ensuring reseller and customer retention is a major challenge. Companies also have to ensure regular inspections on real-time inventory and quality checks in order to make every pin code in India serviceable. Impact of COVID-19 on Social Commerce Industry: COVID-19 situation has created a strong negative impact on the Social Commerce Industry. Many companies in the industry are startups and hence faced a shortage of funds due to which the layoffs in terms of employees have been made by them for sustaining their presence in the industry. More than 50% o the employees have been forced to leave the companies. Consequently, companies added food and grocery segment in their product categories so as to ensure orders and hence recovering some of the losses faced due to this situation. However, companies in terms of logistics and deliveries faced a real challenge. With thousands of vehicles stranded & drivers not expected to resume work until the lockdown situation improves, the logistics sector is undergoing a paralysis. Some of the startups on the other hand still managed the deliveries through their regional partners. Opportunity: Lockdown to some companies was perceived as an opportunity wherein the players focused on strategizing the ways to retain and engage customers in their free time. The number of individuals with the presence on social media has taken a surge in terms of number of accounts they have on social media like TikTok and Instagram majorly. Hence, promotion and growth strategies in terms of games & groups were introduced to deal with the situation and make the most of it. The report titled “India Social E-Commerce Market Outlook to 2025- Driven by Growing Government Initiatives to promote Internet & Smartphone users coupled with the rising preference of Online Shopping in Tier II & III Cities” by Ken Research suggested that major focus areas for new social commerce players in India include adding more number of resellers, providing good value a proposition, maximizing earning, product assortment, commissions & margins are good and robust backend supply. Key Segments Covered: – Market Size By GMV By Product Category Fashion & Apparel Home & Kitchen Beauty Products Electronics Others By Region Tier I Tier II TierIII By Number of Orders By Gender Female Male By Mode of Payment Cash on Delivery Net Banking, Wallets & UPIs Debit & Credit Cards By Device Type Mobile Desktops/Laptops/Tablets Companies Covered Meesho Shop101 GlowRoad Dealshare BulBul.tv Mall91 Simsim Wmall Key Target Audience Social E-Commerce Companies Private Equity and Venture Capital Firms Logistics and Shipment Companies Social Networking and Media Companies Horizontal and Vertical E-Commerce Players Time Period Captured in the Report: – Historical Period – FY’17- FY’20 Forecast Period – FY’21 – FY’25 Key Topics Covered in the Report: – India Social E-Commerce Market Introduction India Social E-Commerce Market Size India Social E-Commerce Market Segmentation India Social E-Commerce Market Future Outlook India Social E-Commerce Market Future Segmentation Issues and Challenges Company Profile of Major Social Commerce Startups (Product Portfolio, User Base, Geographical Presence, Suppliers & Resellers, Current & Future Strategy, Logistics and Technological Partners) Success and Failure Case Study India Social Media Players Snapshot For More Information on the research report, refer to below link: – India Social E-Commerce Industry Growth Related Reports by Ken Research Taiwan E-Commerce Market Outlook to 2023 – Online Retail (By Product Categories, By Desktop and Mobile, By Gender); Online Travel (By Intermediary and Direct Online Sale and By Desktop and Mobile); Online Payment Gateway Market UK E-Commerce Market Outlook to 2025 – Online Retail (By Product Categories, By Desktop and Mobile Transaction Type, By Gender and By Mode of Payment); Online Travel (By Intermediary and Direct Online Sale and By Desktop and Mobile Booking Type); Online Advertising (By Desktop and Mobile Ad Spend, By Type of Advertising, By Type of Display Advertising, By Sectors and By Advertising Model); Online Movie Ticket Booking; Video Streaming; Music Streaming and Online Gambling India Logistics Market Outlook to FY24–Driven by Government Infrastructure Push, New Age Logistics Startups, and Technology Innovation Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications support@kenresearch.com +91-9015378249 Tags: Average Delivery Time Social E-Commerce in India, Average Orders India Social E-Commerce Market, BulBul Social Commerce Market Revenue, China Social E-Commerce Market, Citymall Social Commerce Market Share, Consumer Behaviour in India Social E-Commerce Market, COVID-19 Impact on Social E-Commerce Industry, E-Commerce Investors in India, E-Commerce Startups in India, Fashion and Apparel in Social E-Commerce Industry, Future of India Social E-Commerce Market, GlowRoad Social E-Commerce Market Analysis, Highly used Social Media Platforms India, Impact of COVID-19 on Social E-Commerce Industry, India Meesho E-Commerce Market share, India Social E-Commerce Average Ticket Size, India Social E-Commerce GMV Market, India Social E-Commerce Industry, India Social E-Commerce Industry Research Report, India Social E-Commerce Market, India Social E-Commerce Market Analysis, India Social E-Commerce Market Growth Rate, India Social E-Commerce Market Major Players, India Social E-Commerce Market Outlook, India Social E-Commerce Market Research Report, India Social E-Commerce Market Revenue, India Social E-Commerce Market Share, India Social E-Commerce Market Size, India Social Media Major Platforms, Indonesia Social E-Commerce Market, Instagram Market Place Business Model, Internet Penetration Rate India, Internet Subscribers in India, Logistic cost Social E-Commerce in India, Logistics in India Social E-Commerce Market, Male Female Internet Users India, Mall91 Social Commerce Market Sales Analysis, Meesho social Commerce market Sales Growth, Number of Online Shoppers in India, Number of Online Shoppers in Tier 2 and Tier 3 Cities, Number of Smart Phone Users in India, Orders Placed in India Social E-Commerce Market, Preferable Social Media in India, Shop101 Shipping Major Partners, SimSim India E-Commerce Market Share, Social Commerce in India, Social Commerce Major Companies, social Commerce market size in india, Social E-Commerce B2B Models India, Social E-Commerce B2C Models India, Social E-Commerce Industry in India, Social E-Commerce Industry in India Payment Method, Social E-Commerce Market in India, Social E-Commerce Players Market Share India, Social Media Landscape in India, South East Asia Social E-Commerce Behaviour, South East Asia Social E-Commerce Market, Wmall India social Commerce market Size, Wooplr India E-Commerce Market Competitors
