India Social E-Commerce Market Outlook to 2025: Ken Research

The report titled “India Social E-Commerce Market Outlook to FY’2025-Growing Number of Online Shoppers in Tier 2 and Tier 3 Cities and Rising Number of SMEs to Drive Growth” provides a comprehensive analysis on the growth driving parameters, trends and positioning and of the Social e-commerce Industry and Companies in India. The report covers various aspects including the Social E-Commerce Scenario in South East Asia, Current and Future Scenario of Social E-Commerce Market in India, its segmentation i.e. By Product Category, Gender, Region, Payment Methods and device Type, Social Media Snapshot, Trends, Challenges, Success & Failure case studies and Competition Benchmarking. The report concludes with market projections for the future of the industry including forecasted industry size by GMV and Number of Orders.

India Social E-Commerce Market Overview and Size:

Social E-Commerce Market in India is still growing as the industry emerged in late 2015, when Meesho started with its operations. India Social E-Commerce Market in terms of Number of Orders has witnessed a CAGR of 38.6% during FY’17-FY’20 due to the growing number of startups in the industry, increasing smartphone penetration, declining mobile internet costs and larger social media usage with the rise of short-form video platforms such as TikTok and Instagram. Internet penetration being a major growth driver in India grew from a mere 4% in 2007 to 34.42% in 2017, registering a CAGR of 24% during the period 2007-2017.

India Social E-Commerce Market Segmentation

By Product Category

Fashion and Apparels in Social E-Commerce Industry accounted for the highest percentage share wherein product categories such as Ethnic wear and dress material dominated more than 60% of the fashion category in terms of GMV due to the trust and feasibility factor associated with the products. Other segments in the Product category include Home Décor, Beauty Products, Electronics, and Others. These segments contribute a relatively lower proportion in terms of GMV in India.

By Device

Mobile dominated the market share with more than 80% share in terms of number of orders as many social e-commerce platforms take orders only via mobile apps and have shut their websites.

By Gender

The majority of the Number of Orders are placed by the female segment in the country. The larger market share was largely due to the number of product categories and options in fashion, home décor, and beauty products that are available and are largely being bought by female buyers. Moreover, more than 70% of the resellers are female.

 By Region

Tier 1 region in India accounts for the highest market share in terms of GMV in India due to the awareness about such platforms and delivery services which are highly feasible in such areas. Tier 1 region is followed by Tier-II cities which are anticipated to dominate the market in terms of GMV in the future.

By Methods of Payment

More than 60% of the orders in the Social E-Commerce Industry in India are placed via Cash on Delivery payment method. Lack of confidence in Tier II and Tier III cities population on the reseller and the product quality makes them choose COD over other payment methods. Net banking, wallets & UPIs contribute the second-largest share as people are still developing trust over such medium. Number of Credit and Debit card users in Tier II & III are very not as much. Hence, Debit/Credit accounted for the lowest percentage share.

Competitive Landscape of Major Start-Ups Operating in the India Social E-Commerce Market

India Social Commerce Industry is a highly concentrated market with 6 major startups operating in the Industry catering to different regions in India. Players in the market compete on various parameters including Business Models, Product Categories, Geographical locations, Number of Suppliers and Resellers, business model, Commissions, Average Order Size, Average Number of Orders, Active Customer Base, Payment Methods, Unique Page Views, Cancellation Rate, and Refund Rate. Major companies include Meesho, GlowRoad, Dealshare, Shop101, Mall91, Bulbul.tv, SimSim others that include Wmall, Citymall, and others

India Social E-Commerce Market Future Outlook & Projections

The Social E-Commerce market in India is expected to experience double-digit growth owing to multiple factors that include rising advancements in payment gateways and e-wallets led by UPI and government initiatives to increase the number of internets and smartphone users. The report also highlights upon the Target Addressable Market and prospective growth areas for new and existing social e-commerce startups. The report concludes with highlighted opportunities and cautions for new and existing startups in the industry with success and failure case studies.

Key Segments Covered: –

Market Size

By GMV

By Product Category

Fashion & Apparel

Home & Kitchen

Beauty Products

Electronics

Others

By Region

Tier I

Tier II

TierIII
By Number of Orders

By Gender

Female

Male

By Mode of Payment

Cash on Delivery

Net Banking, Wallets & UPIs

Debit & Credit Cards

By Device Type

Mobile

Desktops/Laptops/Tablets

Companies Covered

Meesho

Shop101

GlowRoad

Dealshare

BulBul.tv

Mall91

Simsim

Wmall

Key Target Audience

Social E-Commerce Companies

Private Equity and Venture Capital Firms

Logistics and Shipment Companies

Social Networking and Media Companies

Horizontal and Vertical E-Commerce Players

Time Period Captured in the Report: –

Historical Period – FY’17- FY’20

Forecast Period – FY’21 – FY’25

Key Topics Covered in the Report: –

India Social E-Commerce Market Introduction

India Social E-Commerce Market Size

India Social E-Commerce Market Segmentation

India Social E-Commerce Market Future Outlook

India Social E-Commerce Market Future Segmentation

Issues and Challenges

Company Profile of Major Social Commerce Startups (Product Portfolio, User Base, Geographical Presence, Suppliers & Resellers, Current & Future Strategy, Logistics and Technological Partners)

Success and Failure Case Study

India Social Media Players Snapshot

For more information on the research report, refer to below link: –

India Social E-Commerce Industry Growth

Related Reports by Ken Research: –

Taiwan E-Commerce Market Outlook to 2023 – Online Retail (By Product Categories, By Desktop and Mobile, By Gender); Online Travel (By Intermediary and Direct Online Sale and By Desktop and Mobile); Online Payment Gateway Market

UK E-Commerce Market Outlook to 2025 – Online Retail (By Product Categories, By Desktop and Mobile Transaction Type, By Gender and By Mode of Payment); Online Travel (By Intermediary and Direct Online Sale and By Desktop and Mobile Booking Type); Online Advertising (By Desktop and Mobile Ad Spend, By Type of Advertising, By Type of Display Advertising, By Sectors and By Advertising Model); Online Movie Ticket Booking; Video Streaming; Music Streaming and Online Gambling

India Logistics Market Outlook to FY24–Driven by Government Infrastructure Push, New Age Logistics Startups, and Technology Innovation

Contact Us: –
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Tags: Average Delivery Time Social E-Commerce in India, Average Orders India Social E-Commerce Market, BulBul Social Commerce Market Revenue, China Social E-Commerce Market, Citymall Social Commerce Market Share, Consumer Behaviour in India Social E-Commerce Market, COVID-19 Impact on Social E-Commerce Industry, E-Commerce Investors in India, E-Commerce Startups in India, Fashion and Apparel in Social E-Commerce Industry, Future of India Social E-Commerce Market, GlowRoad Social E-Commerce Market Analysis, Highly used Social Media Platforms India, Impact of COVID-19 on Social E-Commerce Industry, India Meesho E-Commerce Market share, India Social E-Commerce Average Ticket Size, India Social E-Commerce GMV Market, India Social E-Commerce Industry, India Social E-Commerce Industry Research Report, India Social E-Commerce Market, India Social E-Commerce Market Analysis, India Social E-Commerce Market Growth Rate, India Social E-Commerce Market Major Players, India Social E-Commerce Market Outlook, India Social E-Commerce Market Research Report, India Social E-Commerce Market Revenue, India Social E-Commerce Market Share, India Social E-Commerce Market Size, India Social Media Major Platforms, Indonesia Social E-Commerce Market, Instagram Market Place Business Model, Internet Penetration Rate India, Internet Subscribers in India, Logistic cost Social E-Commerce in India, Logistics in India Social E-Commerce Market, Male Female Internet Users India, Mall91 Social Commerce Market Sales Analysis, Meesho social Commerce market Sales Growth, Number of Online Shoppers in India, Number of Online Shoppers in Tier 2 and Tier 3 Cities, Number of Smart Phone Users in India, Orders Placed in India Social E-Commerce Market, Preferable Social Media in India, Shop101 Shipping Major Partners, SimSim India E-Commerce Market Share, Social Commerce in India, Social Commerce Major Companies, social Commerce market size in india, Social E-Commerce B2B Models India, Social E-Commerce B2C Models India, Social E-Commerce Industry in India, Social E-Commerce Industry in India Payment Method, Social E-Commerce Market in India, Social E-Commerce Players Market Share India, Social Media Landscape in India, South East Asia Social E-Commerce Behaviour, South East Asia Social E-Commerce Market, Wmall India social Commerce market Size, Wooplr India E-Commerce Market Competitors