Increase in Use of Internet to Drive the Online Advertising Market: Ken Research REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Online advertising is a marketing approach that entails using of the internet as a medium to attain website traffic and delivering the marketing messages to the right and the targeted consumers. It is also properly known as digital advertising. It is further used in formulating the usage of cyberspace for the publishing of the ideas & intentions associated to launch of a product or the service, brand and the masses to bridge easily. It further assists vendors for promoting their products & services over a wide area of geographical locations & demographics. The advertising may be informative or promotional but is mostly used to target and standardize the message to the majority of customers. The key benefits associated to use of online advertising include measurability, targeting, speed, coverage, and formatting, etc. Some of the key companies currently operating in online advertising, the market is Amazon.Com, Inc., Quora Inc., Facebook Inc., Aol, Inc., Google LLC, Baidu Inc., IAC/InterActiveCorp., Microsoft Corp., Linkedin Corp., Yahoo Inc., Twitter Inc. IBM Corp., Oracle Corp., SAP AG, Salesforce.com Inc., Adobe Systems Inc., Aplicor LLC, ComScore Networks Inc., Lithium Technologies Inc., eBay GSI Commerce, Demandware Inc., LongJump CRM, Attensity Corp., OpenText Corp., Percussion Software Inc., StrongMail Systems Inc., Zoho CRM Inc., Netsuite Inc., SugarCRM Inc., Sitecore Inc. There are numerous vendors and data scientist technologies which collect the data on the user’s important personal data & initiating personalized, targeted advertisements based on their choice, like and interest, or the usefulness related to the customer. In addition, the commercial companies including large & small scale are very enthusiastic about the social media campaign and platforms and further looking at new ways to acquire new and more consumers. Based on the format, the online advertising market can be segmented into display advertising, mobile advertising, lead generation, in-app advertising, classifieds advertising, rich media, digital video advertising, and others (rich media advertising & lead generation advertising). Based on the type of delivery methods, the market can be segmented and analyzed into interstitial (text ads), email advertising (chat advertising), display advertising, Search engine marketing (SEM), Adware, and content marketing. Display advertising is defined by the web banner advertising that includes trick banners, floating ad, frame ad or traditional banner, trick banners, pop-ups or pop-under, etc. The Online Advertisement Market Research based on the compensation techniques can be divided into CPM (cost per mile), CPE (cost per engagement), CPC (cost per click), CPV (cost per view), attribution of ad value, CPI (cost per install), and fixed cost. Based on vertical, the market is split into education, Banking, Financial Services & Insurance (BFSI), automotive, healthcare, industrial, retail, media & entertainment, Consumer Packaged Goods (CPG), transport & tourism, telecommunication & Information Technology-Enabled Services (ITES) and others. The widespread development of the online advertising market is primarily driven by a shift from print media to online advertising, followed by time spent online and the evolution of communication technology. However, some of the challenges associated with the market are flexibility issues, lack of communication between publisher & advertiser. The online advertising market is further expected to provide new opportunities associated to use of mobile applications, video advertising or video streaming, and social media. Additionally, the regular technical advancement coupled with ascending digital spending is anticipated further drive the market. For More Information on the Post, refer to below links: – Online Advertising Market Growth Related Report: – India Online Advertising Industry Growth and Forecast 2016 Contact Us: – Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Tags: Digital Advertising Market Research Report, Online Advertising Market Application, Online Advertising Market Forecast, Online Advertising Market Future Outlook, Online Advertising Market Growth, Online Advertising Market Key Players, Online Advertising Market Research, Online Advertising Market Research Report, Online Advertising Market Revenue, Online Advertising Market Scope, Online Advertising Market Share, Online Advertising Market Size, Online Advertising Market Value