Traditionally, babies are fed with soft home baked food, a practice that is still prevalent in underdeveloped and developing regions. However, increasing urbanization and transforming lifestyles have augmented the requirement for packaged baby foods in dissimilar societies and cultures. Such foods are fed to babies among the ages of four to six months and two years. Increasing awareness for the nutrition, augment in organized retail marketing, development paired with a momentous increase in the count of functioning women populace are key aspects that boost the baby food industry growth. Concerns connected to food protection, falling birth rates, and the exercise of feeding home cooked food to babies are the key limits in this market.
The world Baby Food Market is classified based on product variety, distribution channel and geography. Based on product type, the market is categorized into dried baby food, milk formula, organized baby food, and numerous other baby food. During the present time, the milk formula occupies the greatest market share shadowed by the product division of prepared baby food. However, over the review period, product sector of prepared baby food would obtain prominent implementation in the worldwide market. Sales of the milk formula baby food is greatly concentrated across the APAC region. Alternatively, requirement for the prepared baby food is largely restricted to developed regions. However, market for prepared baby food, in underdeveloped regions would pick pace over the review period, consequently leading to the dynamic growth of the baby food market across the APAC region. Thus, this has unlocked a lot of occasions for baby food market growth.
The worldwide baby food market has observed significant growth over the past few years, principally owing to the growing population of working women, growth in organized retail marketing, and their concern for the better nutrition for their babies. The transforming demographics and societal structures are providing growth to the women workforce. These aspects have played a foremost role in the success of the worldwide market, predominantly in the infant formulations grouping. The growing awareness and knowledge over the prominence and role of nutrition in an infant’s growth is suggestively supporting the worldwide market.
The effective growth in the number of malnutrition cases and health concerns for the entire growth of the babies characterize the foremost factors propelling the worldwide organic baby food market. Advanced economic situations have resulted in augmented expenditure by the parents. Therefore, they are willing to devote on high-quality and classy products for the wellness of their babies. Also, the organic baby food safeguards the existence of any type of pesticides in the baby’s system as it is created of fruits and vegetables that are not scattered with chemical pesticides, and meat from animals that are not provided antibiotics or growth hormones. It also does not comprise any artificial tastes, preservatives or colors. Furthermore, the urbanization and the increasing functioning population, particularly women, has reinvigorated convenience-oriented lifestyles, which is augmenting the requirement for organic baby food across the globe. Therefore, in the near years, it is predicted that the market of baby food will increase around the globe more effectively over the incoming years.
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Ankur Gupta, Head Marketing & Communications
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