Increase in Penetration of Internet and Social Media Expected to Drive Global Demand Side Platform Market: Ken Research REQUEST FOR SAMPLE REPORT Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Buy Now Demand-side platform (DSP) is the software used by advertisers to buy search, mobile, and video ads from the marketplace on which publishers’ list advertising inventory. These platforms allow for management of advertising across various real-time bidding networks, as opposed to just one, like Google Ads. It offers various advantages for instance easy management, real-time bidding, and enhanced campaign reporting. These benefits make it easier for the user to opt for this system and therefore enhance the rate of adoption of demand-side platforms across various industries. According to study, “Global Demand Side Platform to reach USD 6.5 Million by 2026” the key companies operating in the global demand side platform are Criteo, Facebook Ads Manager, Double Click, Appnexus, Adobe, Amazon (AAP), Tubemogul, Trade Desk, Centro Inc., Oath Inc, Dataxu, SocioMatic, Mediamath, AdForm, Amobee and Sizmek. Key companies have many computer-based technologies for media buying automation across different sources. The main purpose of DSP is to buy advertisements placements at the minimum price and to show ads to those users who have as perfect match as possible with the advertiser’s requests. Based on type, demand side platform market is segmented as PPB (Programmatic Premium Buying), RTB (Real Time Bidding) and others. Based on programmatic buys, market is segmented as programmatic guaranteed, open exchange buy, preferred deal, private marketplace and others. Based on functions, market is segmented as frequency capping, creative optimizations, targeting, budget pacing and others. In addition, based on industry vertical, market is segmented as BFSI, consumer goods, media entertainment, retail & restaurants, healthcare, government, travel & transportation and others. The demand side platform market is driven by increase in popularity of mobile advertising with increasing mobile devices, followed by surge in optimizing digital experiences to meet the changing customer preferences, real-time bidding, easy management, enhanced campaign reporting, growth of social media & social advertising and sophisticated advertising, speed, precise targeting, and analysis. However, high initial cost and complexity associated with software may impact the market. Moreover, inefficient traditional online display advertising and growth in programmatic advertising are key opportunities for market. Furthermore, real time bidding in programmatic buying to show right Ads to right people is a major trend for market. Based on geography, the North-American region dominates the global demand side platform market owing to presence of large market players dealing in demand side platforms across the region. Whereas, the European and Asian-Pacific regions are anticipated to witness higher growth rate due to increase in penetration of internet and social media over the forecast period. In near future, it is estimated that future of the global market will be optimistic as a result of higher penetration of digital advertising along with crucial role of smart phones in such process during the forecast period. The global demand side platform is valued approximately US $8.007 Million in 2018 and is likely to grow with a growth rate of more than 30% over the forecast period 2019 to 2026. For More Information, click on the link below:- Global Demand Side Platform Market Research Report Related Reports:- Global Demand Side Platform (DSP) Software Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread) Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications ankur@kenresearch.com +91-9015378249 Tags: Amazon (AAP) Demand Side Platform Market, AppNexus Demand Side Platform Market, Asia Pacific Demand Side Platform Market, Brazil Demand Side Platform Market, BrightRoll Demand Side Platform Market, Canada Demand Side Platform Market, China Demand Side Platform Market, Choozle Demand Side Platform Market, DoubleClick Demand Side Platform Market, Europe Demand Side Platform Market, Facebook Ads Manager Demand Side Platform Market, Germany Demand Side Platform Market, Global Demand Side Platform Industry, Global Demand Side Platform Industry Research, Global Demand Side Platform Industry Research Report, Global Demand Side Platform Market, Global Demand Side Platform Market Analysis, Global Demand Side Platform Market Forecast, Global Demand Side Platform Market Future Outlook, Global Demand Side Platform Market Growth, Global Demand Side Platform Market Key Players, Global Demand Side Platform Market Research, Global Demand Side Platform Market Research Report, Global Demand Side Platform Market Revenue, Global Demand Side Platform Market Scope, Global Demand Side Platform Market Share, Global Demand Side Platform Market Size, Global Demand Side Platform Market Trends, Globaler Markt für nachfrageseitige Plattformen, India Demand Side Platform Market, Japan Demand Side Platform Market, Latin America Demand Side Platform Market, LiveRamp Demand Side Platform Market, Marché mondial de la plate-forme côté demande, MediaMath Demand Side Platform Market, Mercado global de plataformas del lado de la demanda, Mercato globale della piattaforma lato domanda, Mexico Demand Side Platform Market, North America Demand Side Platform Market, Piața globală a platformei laterale a cererii, Rocket Fuel Demand Side Platform Market, Thị trường nền tảng bên cầu toàn cầu, TubeMogul Demand Side Platform Market, U.S. Demand Side Platform Market, UK Demand Side Platform Market, Παγκόσμια αγορά πλατφόρμας ζήτησης, Глобальный рынок платформ со стороны спроса, سوق منصة الطلب العالمي, 世界の需要側プラットフォーム市場, 全球需求方平台市场