Rise in Penetration of Smartphones & Mobile Gaming Expected to Drive Global Augmented Reality and Virtual Reality Market: Ken Research

The Augmented reality & virtual reality are the key immersive technologies that help in visualizing the virtual surrounding by a device over a surface/platform. The augmented reality further helps in integration of digital information as per the user environment in the real time and using existing environment for overlaying new information. Moreover, the use of virtual reality-based technologies further replicates a much realistic scenario in front of the user that lets the user experience different surrounding environments just by sitting at one place. The virtual reality uses different combination of both hardware and software components designed for imitating any situation and then transforming it into over a three-dimensional scene.

According to study, “Global Augmented Reality and Virtual Reality Market to reach USD 937.05 billion by 2026” the key companies operating in the global augmented reality and virtual reality market are Samsung Electronics Co. Ltd., Sony Corporation, Google Inc., Oculus VR, Microsoft Corporation, HTC Corporation, PTC Inc., Zugara, Wikitude and DAQRI. The key players are adopted mergers & acquisitions strategies in order to gain the market size.

Based on offering, augmented reality and virtual reality market is segmented as software and hardware. Software is further sub-segmented as VR content creation and AR software. AR software includes documentation, AR remote collaboration, visualization, navigation, workflow optimization, 3D modeling, and others. Hardware includes semiconductor components, cameras, position trackers, displays & projects, and sensors. Semiconductors component includes integrated circuits and controller & processor. Sensors include gyroscope, proximity sensor, accelerometer and magnetometer. Based on device type, market is segmented as head-mounted display, handheld device, head-up display, projector & display wall and gesture-tracking device. In addition, based on application, market is segmented as healthcare (surgery, pharmacy management, fitness management, patient care management and medical training & education), consumers (sports & entertainment and gaming), commercial (e-learning, tourism & sightseeing and retail & ecommerce), enterprise, aerospace & defense and others.

The augmented reality and virtual reality market is driven by increase in Smartphone penetration, followed by expansion in gamer community and cost-efficient benefits of augmented, increase in availability of affordable VR devices and virtual reality based solutions. However, lack of good user experience design and varied infrastructure quality of digital network may impact the market. Moreover, high growth of the travel & tourism industry and rise in demand to portray digital information using AR in architecture are key opportunities for market.

Based on geography, the North-American region dominates the global augmented reality and virtual reality market owing to presence of several augmented & virtual reality companies and rapid adoption of new technology by the masses in the region. Whereas, the Asian-Pacific and European regions are anticipated to exhibit considerable growth rate due to increase in application areas among end-use industries and rise in adoption of technologically advanced solutions over the forecast period. It is predicted that the global augmented reality and virtual reality market will be reacted at US $937.05 billion by 2026.

For More Information, click on the link below:-

Global Augmented Reality and Virtual Reality Market Research Report

Related Reports:-

Global Augmented Reality and Virtual Reality Market to reach USD 937.05 billion by 2026.

Global Augmented Reality and Virtual Reality Market Report 2020 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2020 COVID-19 Worldwide Spread)

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

ankur@kenresearch.com

+91-9015378249

Tags: Asia Pacific Augmented Reality and Virtual Reality Market, Brazil Augmented Reality and Virtual Reality Market, Canada Augmented Reality and Virtual Reality Market, China Augmented Reality and Virtual Reality Market, DAQRI Augmented Reality and Virtual Reality Market, Europe Augmented Reality and Virtual Reality Market, Germany Augmented Reality and Virtual Reality Market, Global Augmented Reality and Virtual Reality Industry, Global Augmented Reality and Virtual Reality Industry Research, Global Augmented Reality and Virtual Reality Industry Research Report, Global Augmented Reality and Virtual Reality Market, Global Augmented Reality and Virtual Reality Market Analysis, Global Augmented Reality and Virtual Reality Market Forecast, Global Augmented Reality and Virtual Reality Market Future Outlook, Global Augmented Reality and Virtual Reality Market Growth, Global Augmented Reality and Virtual Reality Market Key Players, Global Augmented Reality and Virtual Reality Market Research, Global Augmented Reality and Virtual Reality Market Research Report, Global Augmented Reality and Virtual Reality Market Revenue, Global Augmented Reality and Virtual Reality Market Scope, Global Augmented Reality and Virtual Reality Market Share, Global Augmented Reality and Virtual Reality Market Size, Global Augmented Reality and Virtual Reality Market Trends, Globaler Markt für Augmented Reality und Virtual Reality, Google Inc. Augmented Reality and Virtual Reality Market, HTC Corporation Augmented Reality and Virtual Reality Market, India Augmented Reality and Virtual Reality Market, Japan Augmented Reality and Virtual Reality Market, Latin America Augmented Reality and Virtual Reality Market, Marché mondial de la réalité augmentée et de la réalité virtuelle, Mercado global de realidad aumentada y realidad virtual, Mercato globale della realtà aumentata e della realtà virtuale, Mexico Augmented Reality and Virtual Reality Market, Microsoft Corporation Augmented Reality and Virtual Reality Market, North America Augmented Reality and Virtual Reality Market, Oculus VR Augmented Reality and Virtual Reality Market, Piața globală a realității augmentate și a realității virtuale, PTC Inc. Augmented Reality and Virtual Reality Market, Samsung Electronics Co. Ltd. Augmented Reality and Virtual Reality Market, Sony Corporation Augmented Reality and Virtual Reality Market, Thực tế tăng cường toàn cầu và thị trường thực tế ảo, U.S. Augmented Reality and Virtual Reality Market, UK Augmented Reality and Virtual Reality Market, Wikitude Augmented Reality and Virtual Reality Market, Zugara Augmented Reality and Virtual Reality Market, Παγκόσμια αγορά επαυξημένης πραγματικότητας και εικονικής πραγματικότητας, Глобальный рынок дополненной реальности и виртуальной реальности, الواقع المعزز العالمي وسوق الواقع الافتراضي, グローバル拡張現実と仮想現実市場, 全球增强现实和虚拟现实市场