Major players in the wipes market are Rockline Industries, Kimberly Clark Corporation, Procter and Gamble Co., Unicharm International, Edgewell Personal Care, Johnson & Johnson, Diamond Wipes International, La Fresh, NicePak International, and Meridian Industries Inc.
The Global Wipes Market is expected to grow from USD 35.2 billion in 2019 and to USD 37.8 billion in 2020 at a compound annual growth rate (CAGR) of 7.3%. The growth is mainly due to the COVID-19 outbreak and the measures to contain it, as wipes are the effective means for cleaning hands and various hard surfaces. The market is then expected to stabilize and reach USD 43.5 billion in 2023 at CAGR of 4.8%.
The wipes market consists of sales of wipes and related services that are used in personal, household sector and industrial sectors. A wipe is a moistened, disposable, that is used for cleaning surfaces. It is often used as an antiseptic fabric primarily for skin cleansing.
North America was the largest region in the wipes market in 2019. Asia Pacific is expected to be the fastest growing region in the forecast period.
The toxin free baby wipes is a key trend in the wipes market. The toxin free baby wipes are purest clinical grade filtered water wipes loaded with Aloe vera extracts and vitamin E. These baby water wipes are specially formulated with PH to match the delicate skin of new born babies. Though these wipes are often used for babies they can even be used by adults and elderly. In 2018, Bey Bee, a progressive child care company brand, announced the introduction of toxin-free baby wipes. These toxin-free wipes are distributed in all prominent web stores such as amazon, flipkart, Snapdeal, Paytm etc.
The wipes market covered in this report is segmented by type into disposable wipes; non-disposable wipes. It is also segmented by product into baby; facial & cosmetic; hand & body; flushable; others and by application into household sector; industrial sector; others.
The environmental threat is a key factor hampering the growth of the wipes market. Typically, the wipes are composed of a fabric like cotton blended together with plastic resins including polyester or polypropylene that are not biodegradable. A research carried out in 2018 by Water UK, the organization representing the water and sewerage companies in the UK, found that wet wipes accounted for 99% of the blocking content. An environmental agency in London that cleans rivers and canals collected 5,453 wet wipes in 116 square meters of the Thames embankment near Hammersmith during an operation last month. Therefore, the environmental threat is expected to hinder the growth of the wipes market.
In November 2018, Diamond Wipes International, the American wet wipe manufacturer acquired Ode to Clean for an undisclosed amount. Through this acquisition Diamond Wipes International saw an opportunity to integrate Bioperoxide into an everyday cleaning product that does not compromise performance for safety. Ode to Clean, a biotechnology company that specializes in Green Chemistry.
The increased demand for specialty wipes and wet wipes is a key factor driving the growth of the wipes market. Specialty wipes have multiple applications, from household to industrial including aerospace, while, wet wipes can be used for various purposes such as cleansing, hygiene, skincare, among others. Wet wipes are one of the best hygienic options for cleaning babies as they are fragile on sensitive children’s bodies. Manufacturers such as Pigeon offer products for children, such as anti-mosquito wet tissues. These mosquito repellent wet tissues and wipes are used to avoid mosquito bites and infectious diseases like malaria, dengue and other infections. These wipes can be easily carried to any place and used for both babies and adults for their sanitizing and easy cleaning benefits. Companies including Petkin, Wetnaps and other national wet wipes companies are selling wet wipes for even pets. Therefore, the increased demand for specialty wipes is expected to drive the growth of the wipes market.
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Ankur Gupta, Head Marketing & Communications
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