India Experiential Learning Market, India Experiential Learning Industry, Market Major Players: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit How is the Experiential Learning Industry Positioned in India? For a very long the India Education system has been plagued to the traditional classroom learning methodology, unconsciously promoting rote learning among students. Students were just focused on getting good marks in school by memorising concepts to stay ahead of the growing competition. It was only after 2010 when educational institutes and start-ups made efficient use of technology and the concept of experiential learning and “learning by doing” methodology gained traction among parents and students. Ed-Tech start-ups in India are trying to take over the unorganised tuition classes industry by providing a technology driven, convenient and fun educational solution to students. Such kind of products also to address to the pain-points of parents such as increasing futile screen time of kids, lack of time to parents due to changing lifestyle and growing future competition & job security concerns. There are different kinds of e-learning start-ups providing different type of solution. Initially e-learning consisted of learning videos and virtual live classes. Two important concepts namely activity kit subscription and K12 E-Learning/Experiential Learning solution have gained traction in the last 5-6 years. Activity kit subscription solution is for 2-14 years old kids. Subscribers usually get 1 box every month that includes theme based multiple hands-on activities, worksheets, guidebook and other complimentary components. On the other hand, e-learning solution majorly focuses on reinforcing academic learning through animated educational videos, stories, educational games, quiz, personalised learning path, progress tracker, live classes and other AI based features on their app. Currently there are multiple educational solutions in the market, however there exist a gap such as increasing number of drop-outs, unavailability of material in regional language and others that has lead to limited adoption in tier 2 and tier 3 cities. Such gaps can be filled by an integrated product that promotes learning by blend of activity kits, educational videos, live-classes and other AI based features. Parents currently need to subscribe to multiple educational product to engage their kid in the after-school time in a fun and educational manner. There is a need of a one-stop-shop solution that fulfils all the after school requirement of parents. Overview of India K8 Activity Kit Subscription Industry The activity kit subscription industry is at its nascent stage and has gained traction during 2015-2016. As of 2020, the industry has penetrated <1% of its TAM with ~ subscribers across the country. The growth is driven by key factors such as increasing awareness about early childhood development increase in Per capita Income Levels & changing lifestyles. The average subscription renewal rate in the industry is ~%. The industry revenue has increased from INR ~ mn in FY’15 to INR ~ mn in FY’2020 with a double digit y-o-y growth rate. Majority of revenue is coming from 3 month subscribers who have to pay INR 1,500-4,000 as subscription fee. The major challenge in the industry is lack of awareness; companies have to spend a lot of their time to explain the benefit of the product and its value for money which leads to high customer acquisition cost and high lead conversion time. Majority of conversions also takes place on the sales calls and there are very few subscribers who directly subscribe through the website. The industry also faces the challenge of demand seasonality, majority of parents so not wish to subscribe before and during examination month and majority of demand can be expected during vacations in the month of March to June. How is the Activity Kit Market Segmented? By Age Group: Majority of demand comes from 6-10 years old kids as they are capable of doing the activities alone without parents help and relatively have less academic pressure & have ample of free time. Demand from +10years old is growing at the fastest pace after introduction of interesting and attractive activities by companies such as Flintobox, Magic Crate and Mel Science. By Region: Tier 1 contributes majority share to the overall revenue followed by tier 2 and tier 3. Better awareness and increasing number of both working parent has lead to growing demand in tier 1 cities such as Chennai, Bangalore, Mumbai, Delhi, Kolkata, Hyderabad and Pune. Companies should focus on social media marketing to reach to different geographies. B2B partnerships with schools can also help companies to reach parents in tier 2 and tier 3 cities. By Subscription Period: Majority of parents subscribe to 3 months subscription followed by 6 months and 12 months, however 6 months subscribers contribute the majority of the revenue. 3 Months is mostly preferred as a trial subscription, to understand the kid’s interest and because of demand seasonality. Majority of parents subscribing to activity kits are corporate employees and they prefer 6 months over 12 months to avoid a massive onetime payment. Competitive Landscape in K8 Activity Kit Industry The competition in the industry is concentrated with top two players contributing +90% of the revenue in FY’20. Flintobox and Magic Crate have created their brand value by first mover advantage. IntelliKit and Xplorabox are primarily focusing on activity kits for <6 years old kid. All the companies are competing on the basis of subscription price, product quality (use of child friendly material), comprehensiveness of the product, geographical presence, number of activities in a single box, and after sale services. A strong marketing, sales and product development team are key to success in the industry. Key Segments Covered:- K8 Activity Kit Industry Revenue By Age Group 2-4 years 4-6 years 6-8 years 8-10 years 10-12 years +12 years K8 Activity Kit Industry Revenue By Subscription Type 3 Months 6 Months 12 Months Others (1 Month, 2 Month & 9 Month) K8 Activity Kit Industry Revenue By Regions Tier 1 Cities Tier 2 Cities Tier 3 Cities K12 E-Learning Industry Revenue By Grade UKG and LKG Grade 1-5 Grade 6-8 Grade 9-12 Key Target Audience:- E-Learning Companies Activity Kit Companies Toy Companies Schools Pre-Schools Government Authority Time Period Captured in the Report:- Historical Period: FY’2015-FY’2020 Forecast Period: FY’2020-FY’2025 Companies Mentioned:- Indian K8 Activity Kit Subscription Competitive Ecosystem Flinto (Flintobox and Flintoclass) Magic Crate Xplorabox Einstein Box Intellikit Math Buddy Indian K12 E-Learning Competitive Ecosystem BYJU’s Meritnation Cuemath Toppr Vedantu PlanetSpark CampK12 For More Information on the research report, refer to below link:- India Experiential Learning Market Related Reports:- Saudi Arabia E-Learning Market Outlook to 2025 – Rising initiatives by Government and Growing K-12 Enrollments to Boost E-Learning Market Working Professional & Ed-Tech/University Paradigm Analysis for Online Up-skilling/Re-Skilling Programs during COVID-19 period India Ed-Tech Driven Career Programs Market Outlook To 2025 – Increasing Technological Capabilities Of Ed-Tech Companies To Increase Program Enrolments And Spend In Future Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Tags: Activity Kits for Kids India, BYJU’s E-Learning Market Revenue, CampK12 E-Learning Market Size, Covid-19 Impact India Experiential Learning Industry, Covid-19 Impact India Experiential Learning Market, Cuemath E-Learning Market Sales, Einstein Box K8 Activity Kit Subscription Market Revenue, Evaluation Study India Experiential Learning Market, Evaluation Summary Report India Experiential Learning Market, Evaluative Survey India Experiential Learning Market, Experiential Learning Industry In India, Experiential Learning Market In India, Flinto (Flintobox and Flintoclass) K8 Activity Kit Subscription Market Shares, India Activity Boxes Subscription Industry, India After School Learning Market, India E-Learning Companies, India Early Childhood Development Market, India Educational Boxes Industry, India Experiential Learning Due Diligence Report, India Experiential Learning Growth Strategy Market Report, India Experiential Learning Industry, India Experiential Learning Industry Research Report, India Experiential Learning Market, India Experiential Learning Market Analysis, India Experiential Learning Market Competition, India Experiential Learning Market Competition Benchmarking, India Experiential Learning Market Evaluation Report, India Experiential Learning Market Forecast, India Experiential Learning Market Future Outlook, India Experiential Learning Market Growth, India Experiential Learning Market Major Players, India Experiential Learning Market Research Report, India Experiential Learning Market Revenue, India Experiential Learning Market Revenue Forecasting, India Experiential Learning Market Shares, India Experiential Learning Market Size, India Experiential Learning Market Trends, India K12 E-Learning LKG Market, India K12 E-Learning Market, India K12 E-Learning UKG Market, India K12 Ed-Tech Market, India K12 Online Coding Market, India K12 Online Learning Market, India K8 Activity Kit Industry Revenue, India K8 E-Learning Market, India Remote Learning Market, India Skill Based Learning Market, India STEM Boxes Industry, India Toy Companies, Industry Research Report Of India Experiential Learning, Intellikit K8 Activity Kit Subscription Market Sales, M&A in E-Learning and Activity Kit Industry, Magic Crate K8 Activity Kit Subscription Market Size, Market Research Report Of India Experiential Learning, Math Buddy K8 Activity Kit Subscription Market Sales, Meritnation E-Learning Market Shares, PlanetSpark E-Learning Market Sales, Social Evaluation Research India Experiential Learning Market, STEM Boxes Subscription India, Toppr E-Learning Market Size, Vedantu E-Learning Market Revenue, Write An Evaluation Report On India Experiential Learning Market, Xplorabox K8 Activity Kit Subscription Market Shares