Advancing Penetration of Online Test-Prep Solutions to Tier-2 & Tier-3 cities in the country, helping expand the reach of Test Preparation industry in India: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit In a landmark deal in the Indian Ed-Tech landscape, online education incumbent BYJU’s bought out offline test preparation behemoth Aakash Educational Services in a Cash + Stock Deal. The Education Ministry in India recently gave ascent to the New Education policy set to be introduced to revamp the country’s education system. The policy will act as a strong fillip to the test preparation industry, introducing additional categories of exams at different stages of a student’s educational and professional journey. The pandemic impacted activity across the ed-tech sector in the country, acting as a big boon to user adoption and growth within the industry. Ed-Tech companies across education segments witnessed strong growth in user activity levels, user conversions and revenues. Investor Interest in the Test Preparation Space: The test preparation industry in India, saw some of the highest level of funding received in the Ed-Tech industry over the period of 2014-2020 with investors pouring in excess of USD 2.0 billion into early-stage and mid-funding stage startups in the space. Online test preparation companies attracted the majority of funds. Adoption from Tier-2 and Tier-3 Cities: Online test preparation companies have played a key role in bridging the gap between students in metro cities, who have access to top teachers and offline training institutes and students in Tier-2 and Tier-3 regions in the country, having no access to top coaching brands. The same has been possible due to increased marketing towards such audience, the vastly expanding reach of internet and affordable plans launched by online test preparation companies. Dominance of Live Training/Coaching: Students have been understood to prefer coaching delivered live to them be it in classrooms or virtually, accessible through mobile/laptop/PC. In fact, students have been willing to pay extra than what they pay for recorded video-based courses, in order to access live lecture-based coaching. The same can be attributed to better doubt solving in the live version and better student engagement in live learning. Analysts at Ken Research in their latest publication “India Test Preparation Outlook to 2025 By Type of Course (Under-Graduate, Post-Graduate and Job-Based), By Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances), By Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others) and By Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)” observed that the test preparation industry is an extremely lucrative education segment in terms of investor interest and long term demand. The online segment of the test preparation industry in the country is the key driver behind growth in the test preparation industry in the country and technology growth makes online test prep as the fastest growing ed-tech segment in the country. Test prep market revenues registered a growth of 9.1% in terms of CAGR over the period 2015-2020, while online segment of the industry registered a growth of 57.4% during the same period. Key Segments Covered:- Type of Course (Under-Graduate, Post-Graduate and Job-Based) Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances) Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others) Type of Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others) Test Preparation Companies Covered BYJU’s Unacademy Testbook Vedantu Toppr Gradeup Oliveboard Adda 247 Doubtnut Aakash Educational Services Key Target Audience:- Offline Test Preparation Companies Online Test Preparation Companies Educational Industry Associations Ed-Tech Companies Ministry of Education, India Venture Capital and Private Equity firms Time Period Captured in the Report:- Historical Period: 2015-2020 Forecast Period: 2020-2025 For More Information on the research report, refer to below link:- India Test Preparation Market Related Reports:- Malaysia Education Market Outlook to 2023 – By K-12 Education, Higher Education, Test-Preparation Education and Vocational Education UAE Test Preparation Market Outlook to 2023 – Driven by Increasing Indian Expat Population, Enrollment for Pre-Engineering and Medical Exams and Entry of New Institutes Vietnam E-Learning Market Outlook to 2023 – Driven by Rising Adoption of Smartclasses, E-books in Schools and MOOCs and Smart Authoring Tools in Corporate Training and Test Preparation Segment Contact Us:- Ken Research Ankur Gupta, Head Marketing & Communications Ankur@kenresearch.com +91-9015378249 Tags: Aakash Educational Services Test Preparation Market Shares, Accounting Exam Preparation Market India, Adda 247 Test Preparation Market Sales, Banking Exam Preparation Market India, BYJU’s Test Preparation Market Revenue, COVID Impact on Test Prep Courses Market, Covid-19 Impact India Test Preparation Industry, Covid-19 Impact India Test Preparation Market, Doubtnut Test Preparation Market Revenue, Engineering Exam Preparation Market India, Evaluation Study India Test Preparation Market, Evaluation Summary Report India Test Preparation Market, Evaluative Survey India Test Preparation Market, Finance Exam Preparation Market India, GATE Exam Preparation Market India, Government Job Exam Preparation Market India, Gradeup Test Preparation Market Shares, India Test Prep Market, India Test Prep Market Ed-Tech, India Test Prep Technology Market, India Test Preparation Due Diligence Report, India Test Preparation Growth Strategy Market Report, India Test Preparation Industry, India Test Preparation Industry Research Report, India Test Preparation Market, India Test Preparation Market Analysis, India Test Preparation Market Competition, India Test Preparation Market Competition Benchmarking, India Test Preparation Market Evaluation Report, India Test Preparation Market Forecast, India Test Preparation Market Future Outlook, India Test Preparation Market Growth, India Test Preparation Market Major Players, India Test Preparation Market Research Report, India Test Preparation Market Revenue, India Test Preparation Market Revenue Forecasting, India Test Preparation Market Shares, India Test Preparation Market Size, India Test Preparation Market Trends, Industry Research Report Of India Test Preparation, Job Exam Preparation Market India, Job Test Preparation Market India, Law Exam Preparation Market India, Management Exam Preparation Market India, Market Research Report Of India Test Preparation, Medical Exam Preparation Market India, Offline Test Preparation Market India, Oliveboard Test Preparation Market Size, Online Test Preparation Market India, Post Graduate Test Preparation Market India, Railways Exam Preparation Market India, Social Evaluation Research India Test Preparation Market, SSC Exam Preparation Market India, Test Preparation Industry In India, Test Preparation Market In India, Testbook Test Preparation Market Shares, Toppr Test Preparation Market Revenue, Unacademy Test Preparation Market Sales, Under Graduate Test Preparation Market India, Vedantu Test Preparation Market Size, Write An Evaluation Report On India Test Preparation Market