Indonesia D2C Online Retail Market Revenue, Market Growth Rate, Share

Sustained growth supported by rising Internet and smartphone penetration, growing population, and proliferation of online merchants and payment have fueled the growth of the D2C Market: Ken Research

  • Spur in the growth of industry has made Indonesia the 3rd largest country in G20 after India and China and is expected to proliferate robust market competitive landscape for the Indonesia D2C market in the forthcoming years.

Law of E-Commerce: Indonesia’s government introduced GR 80, 2019 in November 2019 aimed at providing legal guidelines for the country’s e-commerce industry. The new law requires e-commerce businesses to obtain a business license, report taxes, and uphold consumer protection and rights. Law requirement is to prioritize the trade of domestic goods or services, improve their competitiveness, and facilitate special sections or areas to promote such goods or services on online marketplaces.

Impact of COVID19: The onset of the global pandemic has fueled the digital economy in Indonesia. Customer footfall to shopping malls and retailing stores along with leisure and business travels decreased significantly as consumers had to stay at home. This had a particularly great impact on the D2C market as most people now shop from online platforms and keep looking for new brands to explore.

New innovative products: Indonesian customers are highly influenced by K-Pop Culture & Korean beauty Brands along with natural & Eco-friendly products, especially among Millennials. This has increased the demand for Korean brands. Also, demand for halal products internally influenced by Muslim Culture has given rise to brands such as Wardah Cosmetics for Women in the Country.

Huge Funding: Despite Covid-19, 14 consumer brands in Indonesia raised VC money last year, doubling the tally of the previous year. In the first half of 2021 alone, as many as 17 VC firms have poured capital into consumer brands. Companies like NAMA Beauty by Luna Maya raised US$5M in Seed Funding led by AC Ventures.

The report titled Indonesia D2C Online Retail Market Outlook to 2026– Driven by high smart phone and Internet Penetration, changing Consumer lifestyle along with the inclination towards exploring New brands and Productsby Ken Research suggested that the Indonesia D2C market is further expected to grow in the near future owing to new product variants, investment in New Innovations, and Influencer marketing Promotional Strategies. The growing customer inclination toward customization, K-pop culture, and eco-friendly products would gain traction in the near future. The market is expected to register a positive CAGR of ~30% in terms of GMV during the forecast period 2021-2026F.

Key Segments Covered in Indonesia D2C Market: –

By End Users

Fashion includes glasses & Frames

Beauty & Personal Care

Food and Beverage



Others includes Furniture & more

By Delivery Period By Number of Orders

Same Day Delivery

Next Day Delivery

Two Days Delivery

More Than Two Days Delivery

Request for Sample Report: –

By Region by GMV






Others such as Batam, Depok, Batu and more

Key Target Audience

D2C Companies

Venture Capitalists

Potential Investors

E commerce Companies

Time Period Captured in the Report:

Historical Period: 2016-2021

Forecast Period: 2021–2026

Key Topics Covered in the Report

Indonesia E commerce Market Introduction

Indonesia Retail Market Introduction

Indonesia D2C Online Retail Market Introduction

Indonesia D2C Online Retail Market Size, 2016-2021

Indonesia D2C Online Retail Market Segmentation, 2021

Growth Drivers for Indonesia D2C Online Retail Market

Landscape of E commerce, D2C Players, Vertical Players, Logistics Companies in Indonesia D2C Online Retail Market

Competition Scenario of Indonesia D2C Online Retail Market

Issues and Challenges in Indonesia D2C Online Retail Market

Customer Analysis in Indonesia D2C Online Retail Market

Snapshot of All Vertical Sectors in D2C Online Retail Market

Indonesia D2C Online Retail Market Future Outlook and Projections, 2021-2026F

Case Study of the Global Players in D2C market

For More Info on the Research Report, Click on the below link: –

Indonesia D2C Online Retail Market

Related Reports by Ken Research: –

Malaysia E-Commerce Shipments Market Outlook To 2026F- Driven By Increasing Tech Savvy Millennials, Growing Demand For Faster Deliveries And Improving Logistics Infrastructure In The Country

Philippines E-Commerce Logistics Market Outlook To 2025 – Driven By Growth In Internet Penetration Along With Introduction Of New Age Technologies By Logistics Players

India E-Commerce Logistics Market Outlook To 2025-Driven By Changing Shopping Patterns And Increasing Demand Of Fast Delivery Services

Contact Us: –
Ken Research
Ankur Gupta, Head Marketing & Communications

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