Japan Nutraceuticals Market Outlook to 2022: Ken Research

The report titled “Japan Nutraceuticals Market Outlook to 2022 – Aging Population leading to Increase in Prevalence of Chronic Diseases to Foster Future Growth” provides a comprehensive analysis of Japan nutraceuticals market. The report focuses on overall market size for nutraceuticals market, market segmentations on the bases of dietary supplements, functional food & beverages and distribution channels, dietary supplements sub-segmentation by type of supplements, functional foods and beverages sub-segmentation by product category. The report also covers Government Regulations for nutritional and dietary supplements in Japan, import and export scenarios of nutritional and dietary supplements in Japan, trends & developments in the market and competitive landscape of major players in Japan Nutraceuticals Market. The report concludes with market projection for future and analyst recommendation highlighting the major opportunities and cautions.

Japan Nutraceuticals Market Size

Japan nutraceuticals market has showcased steady growth in between 2012 and 2017 with recorded CAGR of ~% and revenues worth USD ~ million and USD ~ million in years 2012 and 2017 respectively. High demand for beauty and weight loss supplements in Japan acted as major driver for the nutraceuticals market in the country. The fact that Japanese people have been most health, beauty and body conscious in the world with an estimated average annual spending of USD ~ per household for health fortification purposes in 2012 helped nutraceuticals market players generate high revenue from the segment. Owing to the trend, the market has witnessed an increase in beauty supplements that range from whitening tablets to collagen drinks with honeysuckle such as DHC Collagen Powder, Brand’s Innershine Ruby Collagen essence Strips, Orbis collagen the beauty and Jelly and others over the years.

By Dietary Supplements, and Functional Foods and Beverages

Functional foods dominated the Japan nutraceuticals market with revenue share of ~% in 2012 and ~% in 2017. The market grew at a CAGR of ~% during the period. Supplements which have been observed to be consumed during old age have been observed to dominate the entire market owing to presence of increased geriatric population in Japan. Geriatric population is observed to consume functional foods at extensive rates for health issues such as cardiovascular diseases, diabetes, and osteoporosis. Dietary Supplements in nutraceuticals market attributed to Japan with the revenue share of ~% in 2012 and ~% in 2017. Functional beverages contributed to the Japan nutraceuticals market with revenue share of ~% in 2012 and ~% in 2017.

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By Distribution Channel

Supermarkets hold the largest share in the distribution of nutraceuticals in Japan accounting to ~% since the pharmacies and convenience stores principally accommodate only best selling products due to the limited selling spaces. Convenience stores (called Combini in Japan) accounted to a share of ~% in the distribution channels of nutraceuticals in Japan in 2016. Direct selling channel generated the next highest sales of nutraceuticals products in Japan in 2016, registering a contribution of ~% in the overall revenues. Home shopping attributed ~% revenue share in the distribution of nutraceuticals in 2016. Non grocery specialists have contributed revenue share of ~% during 2016 in the overall nutraceuticals market.

Dietary Supplements Segmentation by Type of Supplements

Vitamins and minerals dominated the market with revenue share of ~% in 2016. Owing to high prevalence of vitamin deficiency in the aged population which led to health issues such as osteoporosis, back pain and osteoarthritis. As a part of treatment, doctors in Japan also prescribe the intake of vitamins and mineral supplements. Moreover, in young adults, a high intact parathyroid hormone concentration was also found in Japan due to vitamin D insufficiency, which adversely affects bone mass which in turn led to in-take of more vitamins and minerals supplements.

Functional Foods and Beverages Market Segmentation by Food Category

Health segment dominated the functional food and beverages market with a revenue share worth ~% in Japan functional foods and beverages market in year 2017. With quarter of population living above 65 years of age, Japan has witnessed the problem of deficiency of trace elements, which requires health supplements. The geriatric population of Japan is observed to be deficient of magnesium, zinc, selenium, copper, zinc, lithium, vanadium, and thiamine. ~% of the old age women were observed to be deficient of zinc during a study which included ~ subjects, conducted by La Belle Vie Research Laboratory, Tokyo in year 2015. Digestive and energy boosters segment captured second and third positive with revenue shares of ~% and ~% in 2016 respectively.

Competitive Landscape

Dietary Supplements: Lipovitan brand of Taisho pharmaceutical Co. Ltd. Led to highest market share in dietary supplements in Japan due to its sustained energy and lasting endurance products such as Sustained energy formula, Healthy heart formula, Healthy joint formula, Vitamin C formula and Sugar free formula. The innovative concept of incorporating energy-enhancing vitamins into liquid form with great taste coupled with the product portfolio has helped the company gain ~% share in the market. Other players include Suntory Group, Takeda Pharmaceuticals, Miki Corporation, Amway, Fancl Corporation and others.

Functional Foods: Meiji Holdings Co Ltd provides products in various verticals including infant formula, beauty supplement and probiotics. It acquired ~% market share in Japan functional foods in 2016 with its high production capacity. Other major players include Yakult HonshaCo Ltd, Lotte Group and others.

Functional Beverages: Coca Cola Company contributed ~% share in the functional food segment of nutraceuticals market in year 2016. Strong marketing initiatives done by the company in its initial phase such as giving away the free samples in sporting events since the sports drink was first introduced in 1983 and being promoted as official drink of the 1992 Summer Olympics in Barcelona helped the company in making wide consumer base in the country, which is still helping the company in gaining revenue in the country. Other major companies include Otsuka Pharmaceutical Co. Ltd., Suntory Holdings Ltd and others.

Future Outlook and Projections

Japan Nutraceuticals market is expected to grow at a CAGR of ~% during the forecast period owing to high awareness and economic stability to purchase expensive nutraceuticals. The demand for beauty enhancing products is anticipated to be high due to presence of beauty-conscious Japanese. The same could be judged from a fact that anti-aging products have gained high demand in the country with collagen being major ingredient of the supplements and collagen has been recorded to gain ~% demand in between 2007 and 2016. The trend of self-medication is expected to increase during the forecast period and hence more companies will launch more products which will lead in increased intake of the nutraceuticals.

Key Topics Covered in the Report:

Introduction to Japan Nutraceuticals Market

Japan Nutraceuticals market size, 2012-2017

Japan nutraceuticals market segmentation by Dietary Supplements, and Functional Foods & Beverages and Distribution channels

Dietary Supplements segmentation by type of supplements

Foods and Beverages Market Segmentation by Product Category

Regulatory Landscape of Japan

Competitive Landscape of Major Players in Japan Nutraceuticals Market

Import & Export Scenario of Nutritional and Dietary Supplements in Japan

Major Trends and developments

Analyst Recommendations

Japan Nutraceuticals Future Outlook and Projections, 2017-2022

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Japan Nutraceuticals Market Size

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Ankur Gupta, Head Marketing & Communications

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