India Test Preparation Market, Industry Growth Rate, Sales, Revenue and Outlook to 2025: Ken Research

Test Preparation related to tools precise to education courses, tutoring services, e-learning, or educational material which improves the performance of the students on consistent tests. Tests involve the entrance examination for admission to the institutions of higher education, likewise college, business school, law school, medical school, and graduate school.

Report Analysis

According to the report analysis, ‘India Test Preparation Outlook to 2025 By Type of Course (Under-Graduate, Post-Graduate and Job-Based), By Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances), By Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others) and By Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)states that the test preparation landscape in the complete industry sense is in a mature stage, while the online test preparation sector is in a growth stage. Growth in the online segment is powerfully outpacing growth in the complete test prep segment, with the former increasing at a CAGR (Compounded Annual Growth Rate) of 57.4% with the latter augmenting at 9.1% over 2015-2020. Key aspects responsible for growth of the online segment is broader access to internet and smartphones, the shortage of quality coaching centers in Tier-2 and Tier-3 regions of the country, speedy investment flow in the education technology space and improved technologies enabling the increased reach of learning.

Market Segmentation

The test preparation category leading the Indian market is the Under-Graduate segment, commonly registered by Medical and Engineering entrance exams. The second greatest category in the space is the Job-Based segment which is greatly registered by Banking, Insurance, Civil Services, SSC and Railways exams. A great section of these exams is provided by aspirants in Tier-2 and Tier-3 cities. Next comes the Post-Graduate segment which involves Commerce, Finance and Accountancy exams along with the Engineering (GATE exam) and Management entrance exams.

Competitive Landscape

Competition landscape is divided amongst offline center-based players and online test preparation companies in the industry. While the offline test preparation companies register in terms of market share owing to their massive history and preference amongst students, online test preparation alternatives have been fast increasing into a viable solution, powered by augmenting adoption from Tier-2, Tier-3 and Tier-4 towns. Online test preparation sector is undertaking a 5% share in the complete test preparation industry as of now, and is predicted to grow rapidly to augment penetration country-wide in the years to come. Players in the space discriminate across test preparation categories and product offerings, making the competition structure in the test preparation industry temperately fragmented.

Future Outlook

The test preparation market in India is predicted to augment on the back of burgeoning investor interest in online test preparation companies, growing internet penetration in Tier-2 and Tier-3 cities and advanced technologies enabling offline test preparation companies to launch online platforms. Test preparation market revenues are predicted to augment at a CAGR of 9.3% over 2020-2025, led by the online test preparation segment which is predicted to grow at a CAGR of 42.3% over the same duration.

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Key Segments Covered:-

Type of Course (Under-Graduate, Post-Graduate and Job-Based)

Type of Undergraduate Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and Other UG Entrances)

Type of Postgraduate Test Prep (Commerce, Engineering, Management and Others)

Type of Job-Based Test Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)

Test Preparation Companies Covered:-








Adda 247


Aakash Educational Services

Key Target Audience:-

Offline Test Preparation Companies

Online Test Preparation Companies

Educational Industry Associations

Ed-Tech Companies

Ministry of Education, India

Venture Capital and Private Equity firms

Time Period Captured in the Report:-

Historical Period: 2015-2020

Forecast Period: 2020-2025

For More Information on the research report, refer to below link:-

India Test Preparation Market

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Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications

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