Major players in Germany Online Advertising Market

Germany Online Advertising Market Research Report: Ken Research

Competition Scenario In Germany Online Advertising Market

The Online Advertising Market is highly competitive, owing to the existence of various prominent players operating on a global scale. The market appears to be moderately concentrated, with significant players adopting key strategies like mergers, acquisitions, and service innovation. Some of the major players in the market are Google LLC, Facebook Inc., and Twitter Inc. Major competing parameters for these companies include- Reach of their Advertisements, Insights, Target Audience, Flexibility and Cost.

What Is The Expected Future Outlook For The Overall Germany Online Advertising Market Across The Globe?

The Germany Online Advertising market was valued at EUR ~billion in 2022 and is anticipated to reach EUR ~billion by the end of 2027F, witnessing a CAGR of ~% during the forecast period 2022-2027F. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.

The Germany Online Advertising Market is projected to show a significant growth, with the shift of advertising budget from traditional marketing like print, and ATL-outdoor activities to digital and mobile marketing, would witness a rise with end-users preferring to consume content primarily on their mobile phones or TV, and social distancing, work-from-home possibly becoming the new normal.

: E-commerce giants in the region, such as Amazon, have been investing heavily in the region to increase their market share. Many users in the United States are now searching for products more on Amazon than on Google, compelling advertisers to invest in online ads in the company.

The marketing and advertising spend of companies are already shifting from the offline to the online space. Paid search is emerging as a great option for organizations for its cost-effectiveness and ability to adjust campaigns as and when needed. It is proving beneficial for both B2C and B2B segments. According to Zenith, in 2022, the total mobile advertising spending is projected to reach a record of 327.1 billion U.S. dollars worldwide.

According to Interactive Advertising Bureau, the total online advertising revenue in the Germany grew by ~ percent in 2021 compared to 2020, from ~ billion to ~. This is mainly due to the emergence of new channels and formats, including virtual and augmented reality, podcasts, and OTT content, as well as strong growth from existing channels.

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Key Segments Covered in the report

Online Advertising Market

By Type (On the Basis of Ad Expenditure)

  • Digital Advertising Market
  • Traditional Advertising Market

By Medium (On the Basis of Ad Expenditure)

  • Desktop Advertising
  • Mobile Advertising

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By Type of Advertisement (On the Basis of Ad Expenditure)

  • Search Advertising
  • Social Media Advertising
  • Display Advertising
  • Video Advertising
  • Audio Advertising
  • Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)

By Ad-Format on the Basis of Platforms (On the Basis of Ad Expenditure)

  • Social Media Advertising
    Facebook
    Instagram
    Others
  • Search Advertising
    Google
    Yahoo & Bing
    Amazon
    Others
  • Video Advertising
    YouTube
    Others

Further Segmentation by Medium (Desktop and Mobile, On the Basis of Ad Expenditure)

  • Social Media Advertising
    Mobile
    Desktop
  • Video Advertising
    Mobile
    Desktop
  • Search Advertising
    Mobile
    Desktop
  • Audio Advertising
    Mobile
    Desktop
  • Other Advertising (Native Advertising, Classifieds, Lead Generation, Buzz/Content Advertising, Email Marketing and more)
    Mobile
    Desktop

By Sectors (On the Basis of Ad Expenditure)

  • Retail
  • Automotive
  • Financial Services
  • Telecommunications
  • Leisure Travel
  • Consumer Packaged Goods
  • Electronics & Computers
  • Pharmaceuticals/Healthcare
  • Media
  • Entertainment
  • Others (Real-Estate, Education, Agrochemicals, Energy, Construction and more)

By Ad-Buyers (On the Basis of Ad Expenditure)

  • Direct
  • Ad Agencies

By Pricing Model (On the Basis of Ad Expenditure)

  • Performance
  • Cost Per Mile
  • Hybrid

Key Target Audience

  • Advertising Agencies
  • Social Networking Platforms
  • End User Industries Investing in Digital Advertising
  • Regulatory Bodies and Government Agencies
  • Investors

Time Period Captured in the Report:

  • Historical Period: 2017-2021
  • Base Period: 2022
  • Forecast Period: 2023-2027F

Companies Covered:

Major Ad Agencies

  • TBWA Germany
  • DDB Group
  • BBDO Group
  • Serviceplan Group
  • Scholz and Friends Group
  • Kolle Rebbe

  Major Online Platforms

  • Google (including YouTube)
  • Facebook (including Instagram)
  • Amazon
  • Microsoft (including LinkedIn)
  • Verizon Media
  • Tencent
  • Baidu
  • ByteDance

Key Topics Covered in the Report

  • Germany Online Advertising Market Introduction (Historical Evolution, Overview, Genesis, Business Cycle)
  • Germany Online Advertising Market Size,
  • Germany Online Advertising Market Segmentation,
  • SWOT Analysis of Germany Online Advertising Market
  • Growth Drivers, Trends and Developments in Germany Online Advertising Market
  • Issues and Challenges in Germany Online Advertising Market
  • Regulatory Framework in Germany Online Advertising Market
  • Customer Profiling in Germany Online Advertising Market
  • Case Studies Covered in Germany Online Advertising Market
  • Competitive Landscape in Germany Online Advertising Market
  • Germany Online Advertising Market Future Outlook and Projections,
  • Analyst Recommendations

For more insights on the market intelligence, refer to the link below: –

Germany Online Advertising Market Outlook To 2027: Ken Research

Related Reports by Ken Research: –

US Online Advertising Market Outlook to 2025

Malaysia Online Advertising Market Outlook to 2023

Oman Online Advertising Market Outlook to 2023

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