Will ONDC Kill Duopoly of Swiggy-Zomato? Find out what the ONDC CEO T Koshy has to say about it: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit Swiggy and Zomato reign supreme as the dominant players in India’s online food delivery market, collectively commanding an impressive market share of around 50%. According to a Ken Research report, the journey of online food delivery market players in India began in 2006 with the pioneering ventures of “JustEat” and “FoodieBay.” Furthermore, companies like Foodpanda, Tiny Owl, Swiggy, and Uber Eats entered the market over time. But consolidation and successful exits from the market have resulted in only two players, Swiggy and Zomato sustaining in the industry. However, the player could not enjoy the leading position, tension-free for longer. The arrival of ONDC has shaken up the top players in the Indian food delivery sector. Here is why? ONDC (Open Network for Digital Commerce), backed by the Indian government allows restaurants to sell food directly to customers without the need for a third party and has been giving tough time to the private rivals, Swiggy and Zomato. As per observations, ONDC has been growing rapidly over the last few weeks as daily retail orders that includes food and beverages and grocery segments have jumped over 100x from nearly 200 orders at the end of February. The hefty discount available on the platform is the key growth driver of the ONDC in the country. Its evidence is the screenshots uploaded by consumers on the internet that depicts the comparison of the food items available on Zomato/Swiggy and ONDC. An Mc Aloo Tikki Burger costs Rs 140 on Zomato/Swiggy and Rs 89 on ONDC, about 60 percent cheaper. The non-veg lovers will have to spend around Rs 398 for a Murgh Afghani Tikka Biryani on Zomato but only Rs 342 on ONDC. Will the “discounting” strategy cut down the competition in the sector? Presently, Swiggy or Zomato charges a commission of anywhere between 18% and 26% from restaurants whereas the ONDC platform partners charge only 2-6%. This is the key growth driver of the ONDC. But is the discounting policy here to stay? Well, according to the CEO of ONDC T Koshy, discounting is just a short-term strategy to start the transaction but the ONDC will be driven by competition and fair practices, not unhealthy discounting in the coming years. This embarks the conversation of healthy competition in the industry. Also, it highlights the need for the market players to come up with strong customer-centric strategies in order to stay ahead of the competition. To know the competitive landscape of the India Online Food Delivery market, download the free sample report now! The sample report consists of a market overview, competition analysis, and also the future projection that gives you a fair idea about future opportunities that lie in the India Online delivery sector. Tags: Challenges Indian Digital food delivery industry, Competitors in the E-Food Delivery industry, Customer base of E-Food Delivery sector India, Digital food delivery industry India, E-Food Delivery sector India, E-Food Delivery sector trends India, Emerging players in the online food delivery sector, Fund raised India Digital food delivery platforms, India Online Food Delivery Market, India online food delivery market top players, Investments Virtual Food Ordering and Delivery in India, Leading online food delivery apps, Number of employees in india online food delivery market, Number of India Digital food delivery providers, Number of Indic content providers India, Ola market revenue, ONDC App customer base India, Opportunities India online food delivery market, Swiggy total revenue, TinyOwl market share, Top 10 E-Food Delivery platforms, Top funded E-Food Delivery players India, Total number of Web-based food delivery apps India, Total users of India Virtual Food Ordering and Delivery, Uber Eats revenue share, Virtual Food Ordering and Delivery India, Web-based Food Delivery Services India, Zomato India market revenue