Fortum Charge & Drive India Introduces Innovative RuPay Pre-paid Card for EV Charging: Ken Research

The partnership showcases how the convergence of clean energy and innovative payment solutions can drive efficiency in the EV market

Storyline

• As per Ken Research, partnership showcases how the convergence of clean energy and innovative payment solutions can drive efficiency in the EV market.
• Enhanced User Experience: Partnership with Pine Labs enriches EV charging experience, offering convenience, flexibility, and control.
• Versatility in Use: Card facilitates payments at Fortum and non-Fortum charging stations, extends to online and offline transactions.
• Seamless Access: Customers order the card via the Fortum C&D App from January 1, 2023, simplifying KYC.
• Innovative Collaboration: Fortum C&D and Pine Labs introduce RuPay Pre-paid Card, redefining EV charging payments.

1. Revolutionizing EV Charging Payments

Read More: India’s Cashless payment Market

Fortum Charge & Drive (C&D) India, in collaboration with Pine Labs, has launched a RuPay Pre-paid Card. The card is expected to simplify payments for completed charging sessions at Fortum charging stations across India. The grand launching took place at the prestigious ‘The FINCHAM Annual Gala 2022’, attended by industry dignitaries.

2. Efficient and Flexible Charging Experience

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From January 1, 2023, customers can access the RuPay Pre-paid Card through the Fortum C&D App, via minimal KYC. Fortum Charge & Drive India will also shift from post-paid to pre-paid payment methods specifically for EV users. This is also expected to add value to the existing EV structure, improving the market base for the same.

3. Versatile Usage and Convenience

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The card extends beyond Fortum charging stations, allowing payments for EV charging at non-Fortum stations where RuPay cards are accepted. Furthermore, the pre-paid card can also be used for online and offline transactions across various merchant outlets, eateries, retail stores, as well as e-commerce platforms.

Collaborating with Pine Labs, an expert in prepaid card solutions, Fortum C&D aims to enhance the charging experience for users. The RuPay Pre-paid Card empowers EV users with convenience, flexibility, and complete control over their finances, catering to diverse needs.

Conclusion

As per Ken Research, this partnership showcases how the convergence of clean energy and innovative payment solutions can drive efficiency in the EV market. The RuPay Pre-paid Card promises to play a pivotal role in the growth of EV charging infrastructure, elevating the experience for Indian EV users.

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