Online Advertising will be driven by Growth in the Number of Social Media Users and Increase in Number of Internet and Mobile Users: Ken Research REQUEST FOR SAMPLE REPORT Buy Now Request For sample Report × Report Title Name Email Designation Phone No Comapny Name Comapny URL Country -- Please Select Your Country -- Afganistan Africa Albania Algeria Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Asia Australasia Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire Bosnia Herzegovina Botswana Brazil BRICS British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Central and South America Chad Chile China Colombia Comoros Congo Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Europe European Union Falkland Islands Faroe Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Global Great Britain Greece Greenland Grenada Guadeloupe Guam Guatemala Guerney & Alderney Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Isle of Man Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kosovo Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macau Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Man (Island of) Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Middle East Minnesota Moldova Monaco Mongolia Monserrat Montenegro Morocco Morroco Mozambique Myanmar Namibia Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North America North Korea Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Reunion Romania Russia Rwanda Saint Helena Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa Samoa (American) San Marino Sao Tome and Principe Saudi Arabia Scandinavia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten Slovakia Slovenia Solomon (Islands) Somalia South Africa South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Islands Swaziland Sweden Switzerland Syria Taiwan Tajikistan Tanzania Thailand Timor Leste Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City Venezuela Vietnam Virgin Islands Western Sahara Yemen Zambia Zimbabwe Requirement Submit “Overshadowing of Traditional Medium for better Customer Reach with an Extra Advantage of Better Monetization and Ad Penetration Measurement Tools has driven the Online Advertisement Market in Russia”. The report titled “Russia Online Advertising Market Outlook to 2023 by Medium (Desktop and Mobile), by Type of Online Advertisement Buying and Selling (Non-Programmatic and Programmatic), by Type of Online Advertisement (Performance and Branding), by Sector (Retail and E-commerce, FMCG, Electronics, Automotive, Finance, Pharmaceuticals, Travel, Real Estate and others)” by Ken Research suggested that the Online Advertising market in Russia has been increasing due to E-commerce and retail sector, new advertising technologies, increasing internet penetration and surge in number of mobile users. The market is expected to register a double digit positive CAGR of 20.5% in terms of advertisement expenditure during the forecast period of 2018–2023E. Increasing Preference of Desktop: Majority of consumer still prefer desktop over mobile for shopping, financial transactions, video surfing and other activities which has made advertisers prefer desktop medium for advertising as compared to mobile in Russia. This is largely due to rising number of internet and mobile users, introduction of international brands and highly advanced digital infrastructure are some of the key factors that are driving the growth of Russia online advertisement market.The exponential increase in the social media usage and growth in e-commerce market has also contributed exponentially in the growth of the Russia online advertising spending, with approximately 67.0% of the population using internet through desktop as of 2018. Development of Mobile Technologies and Online Promotion Tools: Developments in mobile technologies in the country have been a major contributor towards the growth of online advertisements in Russia. Under mobile technologies, introduction of 5G is expected to contribute to a greater extent. The transmission of data is expected to increase which in turn will lead to increase in the number of mobile users. With the increasing mobile users in Russia, the opportunities for online advertisers are expected to increase which in turn will help the market to grow in future. Increase in Social Media Marketing: Social networks have played a huge role in increasing the user interaction with content online in Russia and in rest of the world. Socializing through social networking sites such as Vkontake, Ok.ru, Facebook, Instagram and others has become a trend in the recent past and the social media penetration has increased from 46.4% in 2015 to 49.0% in 2019. There are currently 70 million active social media users in Russia. The social media penetration is expected to reach 53.4% by 2022. With developments in social media marketing, product promotion on social media has been considered highly effective, as it provides a wider reach to targeted audience. Key Segments Covered:- By Medium Desktop Mobile By Type of Online Advertisement Buying and Selling Non-Programmatic Programmatic By Type of Online Advertisement Performance Search CPx Branding Video Banners By Sector Retail and E-commerce FMCG Electronics Automotive Finance Pharmaceuticals Travel Real Estate Key Target Audience:- Advertising Agencies Social Networking Platforms End User Industries Investing in Online Advertising Private Equity Investors Time Period Captured in the Report:- Historical Period: 2013 – 2018 Forecast Period: 2019E – 2023E Companies Covered (Major Ad Agencies):- Isobar Russia Media Instinct Group ICON Group Nectrain Publicis Media OMD Resolution Media Direction Group Major Online Platforms:- Yandex Google Mail.ru Facebook Keywords:- Russia Online Advertising Industry Russia Online Advertisement Market Research Report Russia Online Advertisement Market Major Players Russia Digital Advertising Market Russia Branding Online Advertising Market Russia Video Online Advertising Market ICON Group Online Advertisement Market Size Publicis Media Online Advertisement Market Revenue Russia Online Advertising in Real Estate Market Russia Online Advertising in Electronics Market Russia Online Advertising in Finance Market Russia Online Advertising in Travel Market Russia Online Advertising Major Platforms Major Russia Advertising Agencies Revenue Number Of Digital Ads Agencies In Russia For more information, refer to below link:- Russia Online Advertising Market Other Related Reports:- Oman Online Advertising Market Outlook to 2023 – By Medium (Desktop and Mobile), By Type (Search Advertising, Social Media Advertising, Banner Advertising, Video Advertising, Online Classifieds), By Sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others) and By Model (Cost Per Mile, Cost Per Click and Cost Per Action) Singapore Online Advertising Market Outlook to 2023 – By Type (Search Ads, Social Media Ads, Video Ads, Banner Ads, Online Classifieds and others), By Type Medium (Desktop, Mobile), By Sectors (FMCG, Entertainment & Media, BFSI, Automotive, Retail, Healthcare and others) and By Models (Cost Per Click, Cost Per Mile and Cost Per Action) Vietnam Online Advertising Market Outlook to 2023 – By Medium (Desktop and Mobile), By Type (Banner, Video, Search, Social Media and Online Classifieds & Others Digital Advertising), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI and Others) Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications Sales@kenresearch.com +91-9015378249 Tags: End User Industries Investing in Online Advertising, Happy Marketer Russia Ad Agency Market Share, ICON Group Online Advertisement Market Size, Industry Research Report Of Russia Online Advertising, Isobar Russia Online Advertisement Market Revenue, Major Russia Advertising Agencies Revenue, Market Research Report Of Russia Online Advertising, Media 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