Competitive Pricing Strategies for Retailers: Ken Research

Competitor’s Product and Pricing Analysis Determining how much to charge for your product demands more thought than merely measuring your costs and totaling a mark-up. Presuming out how much the consumer values your product or service and pricing it consequently is called value-based pricing. Therefore, if you have the superlative product of service around the world, but… Read More »

How to Create the right Pricing Strategy: Ken Research

Unsurprisingly, pricing is one of the 4Ps of marketing. In both short-term and long the term, it can be a complex matter and there are several aspects to contemplate. No doubt you can have the best product or service across the globe, but if you don’t have a solid pricing strategy and a perfect execution plan, you will fail.… Read More »