Consumerism in Marketing | Effects of consumerism There’s no question about it: #consumerism or in other words the #consumerbehavior model has gone through tremendous changes in the business province over the last decade, and is likely to evolve further. Let’s consider an example; Smriti & Rahul are a married couple in their 30s. They grew up in a typical middle class family set-up wherein they… Read More »
3 ways through which corporates can keep up with the ever-changing needs of customers Customer behaviours and beliefs are changing faster than ever and in order to keep up with these changes, businesses must identify and meet these in order to build a solid customer base. Today’s smart customers are undoubtedly changing the way business is being conducted. The customers nowadays, are much aware and knowledgeable when it comes… Read More »