Consumerism in Marketing | Effects of consumerism

There’s no question about it: #consumerism or in other words the #consumerbehavior model has gone through tremendous changes in the business province over the last decade, and is likely to evolve further.   Let’s consider an example; Smriti & Rahul are a married couple in their 30s. They grew up in a typical middle class family set-up wherein they… Read More »