Taiwan Online Advertising Market Research Report: Ken Research

Taiwan Online Advertising Market Segmentation by Sectors on the Basis of Share in Online Advertising Expenditure in USD Millions, 2018 By Cost Model (CPA, CPM and CPA): CPM i.e. Cost per Mile segment dominated the Taiwan online advertisement market in terms of online advertising expenditure during the year 2018. Publishers prefer CPM model because of… Read More »

Taiwan Online Advertisement Market Segmentation: Ken Research

How Online Advertising Market Is Positioned In Taiwan? The market is well regulated and the consumers are well versed and updated with the ongoing global trends. Taiwan online advertising has been considered as the link joining the developed countries of the West with the developing markets of the East. TV ads had held the top… Read More »

Internet and Digital Advertising seen Outstripping the Traditional Medium in terms of better Customer Penetration with an Added Advantage of Better Monetization and Ad Reach Measurement Tools in Taiwan in 2018 : Ken Research

“Taiwan has a population of around 24 million residents out of which 20.8 million users are internet users and 21 million are active social media users during 2018. The country has an exceptionally high internet penetration rate of 88% which gives a major impetus to the online advertisement space.” The changing consumer preferences towards using… Read More »

Taiwan Online Advertisement Market Outlook to 2023: Ken Research

The report titled “Taiwan Online Advertisement Outlook To 2023 – By Medium (Desktop and Mobile), Type (Display, Video, Search, Buzz / Content and Others), By Sectors (FMCG, Healthcare, Entertainment & Media, Finance and Financial Insurance, E-Commerce and Others), and By Cost Model (CPC, CPM and CPA)” provides a comprehensive analysis on Taiwan Online Advertisement Industry.… Read More »