Rising Consumer Data Privacy Concerns and the Impending Implementation of the California Consumer Privacy Act will Impact the Digital Advertising Market in the US: Ken Research The introduction and adoption of 5G Internet Technology are expected to be the prime growth driver for the digital advertising market in the country in the future. Improved internet infrastructure and faster speed will drive the shift towards online advertising, especially on mobile mediums. The expenditure on digital advertising is expected to increase as the… Read More »
Rising Internet Penetration Coupled with Introduction of Innovative Advertising Formats Leads to Skewed Budget for Digital Ads in the US: Ken Research US Online Advertising Market: – “Digital advertising expenditure is expected to surpass traditional advertising in the US in 2019 owing to the exponential growth of mobile advertising due to the rising social media usage and smartphone penetration in the country.” Analysts at Ken Research in their latest publication “US Online Advertising Market Outlook To 2025” believe that the introduction of 5G internet technology,… Read More »
US Online Advertising Market Industry Research Report, US Cost Per Action Advertising Market, Major Agencies – Ken Research The report titled “US Online Advertising Market Outlook To 2025 – By Medium (Desktop and Mobile), By Type (Search, Social Media, Display, Video, Audio, and Others), By Sectors (Retail, Automotive, Financial Services, Telecommunications, Leisure Travel, Consumer Packaged Goods, Electronics & Computers, Pharmaceuticals/Healthcare, Media, Entertainment and Others), By Pricing Model (Performance, Cost per Mile and Hybrid) and… Read More »
