How an agri-equipment manufacturer expanded the dealer base by partnering in 50+ cities.
Background and Challenge
Client’s Background:
- An Indian multinational automotive manufacturing corporation headquartered in Mumbai, Maharashtra, India. It was established in 1945 and one of the largest vehicle manufacturers by production in India.
Challenges Faced by Client:
- Challenges in understand the market opportunity: The client wanted to understand the overall agriculture equipment market in India including tractors, Harvester and Transplanters.. Hence, they contacted Ken Research and Strategy Advisory to analyze the agricultural equipment's industry.
- Difficulties in understanding the dealership analysis: In addition, the client wanted to understand dealership analysis exercise for agricultural equipment at South East Asia Level, hence they outsourced this activity to Ken Research.
Agriculture equipment market at Glance:
- Rising income and transformation of food consumption pushing the demand for organic food products, thus driving demand for South-east Asia agriculture equipment market
- The pandemic has triggered the demand for organic and healthy food consumption habits which is expected to push the demand for agriculture produce in the region.
Approach and Recommendations
Phase 1: Provided the study on agriculture equipment's market
- Ken collaborated with its client to share the industry insights and detailed market assessment and dealership analysis exercise for agricultural equipment at South East Asia Level
- Our team has showcased market potential for agricultural equipment including categories such as Tractors, Harvesters and Transplanters
- In-depth and detailed discussions were carried out with the top decision making authorities.
- These discussions gave the client possible indication to get a know-how of the agriculture equipment's industry is positioned in SEA .
Phase 2: Key Analysis of each segment and competition framework
- The second phase of work focused on identifying the major catchment area and multiple untapped areas across cities.
- Ken research’s team has done geo-mapping exercises to understand customer cohorts and living standard in those particular catchment areas
- In-depth analysis was conducted and benchmarked multiple companies on operational and financial performance to provide detailed competition assessment exercise.
- The client was well able to assess the organized competition in the market and how they can penetrate in this space with eminent and noteworthy Primary Research by Ken Research in short span of time duration.
Phase 3: Quality Recommendations and advisory for the client
- After analyzing the benchmarking for product, Business model and sourcing for auto components ken provided quantitative intelligence of the overall market.
- Ken has provided a clear road map to the Client successfully provided advisory on dealership analysis for agriculture equipment's.
- The clients was able to get understanding on multiple location and countries where they can setup their footprints. Moreover, we have done a detailed market assessment exercise for each type of agricultural equipment across Philippines, Indonesia and Thailand.
Result and Conclusion
White space and future opportunity evaluation
- The client has been able to successfully understand the detailed market assessment exercise for each type of agricultural equipment across Philippines, Indonesia and Thailand.
Detailed landscape on competition
- The competition specific market assessment of multiple companies on operational and financial performance to provide detailed competition assessment exercise.
Understanding of Attractiveness and expansion strategy
- Ken Research provided the client with the multiple location and countries where they can setup their footprints and future expansion strategy.
Business Impact
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50+
cities Increased partnership with dealers
