How a leading Education Arm of Leading Stock Exchange able to Acquire Majority Stake in Deep-Tech Education Company via Successful CDD

Background and Challenge
Client’s Background:
  • An Indian financial education company offering programs in various aspects of banking, financial services, financial markets and financial literacy to develop a new generation investors.
  • Promoting financial literacy through partnerships with state and national school boards and schools, interactive courses on personal finance and certification programs.
Challenges Faced by Client:
  • Difficulties in assessing the target audience: The client wanted to seek understanding on customers to understand the desirability, affordability of working professionals to undertake up-skilling / re-skilling courses in the COVID situation, Hence, they contacted Ken Research and Strategy Advisory for carrying out Potential Customer user quantitative survey .
  • Limitation of evaluating Learning preferences: The client needs to asses the impact of experience level over course preference v/s spend v/s need priority level, hence they outsourced this activity to Ken Research.
Online Finance Education Industry at Glance:
  • India has the potential to be among the top financial literate country in the world as 27.6% of its people between the age group 25-44 continue participating in the financial inclusion program through financial education. 
  • Moreover, continual technological advancements and the integration of cloud computing, virtual reality (VR) and augmented reality (AR) with e-learning platforms for improving the overall learning experience are contributing to the market.

Approach and Recommendations
Phase 1: Provided the study on the learners journey
  • Ken collaborated with its client to understand the learners journey and Interviewed 2,500 Existing and Potential Working Professionals (existing customer of Edtech platforms), 20-30 SPOC platforms, 20-30 higher education institutes.
  • In-depth and detailed discussions were carried out with the top decision making authorities.
  • These discussions gave the client possible opportunity windows to understand the Desirability & Preferences for Online Skilling Programs
Phase 2: Key Analysis of Services, Financial KPIs and Investment Model
  • The second phase of work focused on analyzing the evaluated the impact of experience level over course preference v/s spend v/s need priority level.
  • The study also covered multiple financial and operating parameters like Emerging Skill Areas, Course Preferences, Learner Decision Making, Financial Considerations and Learning Preferences of the various prospective end users.
  • This helped the client to get clarity on potential customer user quantitative survey customer survey and helped in understanding the overall industry of the financial education.
Phase 3: Quality Recommendations for Market trends and preferences
  • After identifying and analyzing the Financial literacy market, Ken provided the comprehensive customer viewpoint to penetrate the market.
  • These Recommendations included various customer centric strategy for the target audience and Impact of the Pandemic situation on working Professionals desirability & preferences for online skilling programs
  • Ken has provided a clear road map to the client to successfully understand the desirability and affordability of working professionals to undertake up-skilling / re-skilling courses in the COVID situation.
Result and Conclusion
Thorough Research on Customer-Target Market
  • Customizable offerings to working professionals are now provided by the Client on the basis of the needs and preferences of the Institutions for greater success of the e-degree courses.

Customer Analysis of Pre to Post Covid Situation
  • Ken Research delivered a detailed market assessment which helped the client  to comprehend customer viewpoint and what he values under pre to post COVID situation

Comprehensive Product Designing Strategy
  • Client was able to design course curriculum v/s fee in a way to serve customer that valuing growth v/s customer that are valuing survival

Business Impact
  • Successful Commercial Due Diligence

  • Majority Stake acquisition in Talent Sprint

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