Australia Baby Food, 2021 Update - Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026

Region:Asia

Author(s):

Product Code:GDBF348MR

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Published on

November 2021

Total pages

147

Table of Content

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About the Report

About the Report

Australia Baby Food, 2021 Update-Market Size by Categories, Consumer Behaviour, Trends and Forecast to 2026
 
Summary
 
Australia Baby Food, 2021 Update is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Australian market.
 
The total number of live births in Australia recorded a marginal 1.5% decrease during 2014-2020. However, the forecast increment in number of live births over 2020-2026 translates into a bigger total addressable market for baby foods. The baby food sector recorded a value CAGR of 1.96% during 2014-2020. There has been little change in the competitive landscape during 2014-2020 with Danone, PZ Cussons, and the a2 Milk Company remaining in the lead in 2020, far ahead of the competition in both value and volume terms. Danone led the baby food sector in value terms in 2020. The market is centered on milks in 2020; both in value and volume terms, the milks was the largest category in Australia's baby food sector. The hypermarkets & supermarkets channel contributed the bulk of baby food sales, accounting for over 78% of overall sector values in 2020. The COVID-19 outbreak has intensified the country's economic issues and as a result reported a GDP decline of 4.1% in 2020. Overall volume sales in the sector are forecast to expand marginally over 2020-2026 in volume terms, with value sales rising nearly by 3.9% CAGR. The baby finger foods category is expected to experience the highest value sales growth, reflecting a CAGR of 5.73% during 2020-2026. Similarly, the milks category is forecast to increase at a CAGR of 3.94% over the same period.
 
What else does this report offer?
 
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
 
Scope
 
- The baby milks category grew from AUSD 224.7 million (USD 202.5 million) in 2014 to AUSD 264.4 million (USD 183.3 million) in 2020, registering a CAGR of 2.75%. Baby milks accounted for highest share of the overall baby food sector, amounting to 58.6% in value terms, in 2020
- Per capita consumption of cereals decreased by 8.4% from 2014 to 2020. The average intake per baby (aged 0-3 years) stood at 0.5 kg in 2020, compared to 0.6 kg in 2014
- Per capita consumption of baby meals among babies (aged 0-3 years) stood at 10 kg in 2020, compared to 11.4 kg in 2014
- The baby finger foods category grew from AUSD 38.4 million (USD 34.6 million) in 2014 to AUSD 45.5 million (USD 31.5 million) in 2020
 
Reasons to Buy
 
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.

Products


Companies

Danone Group PZ Cussons The a2 Milk Company The Kraft Heinz Company Bellamy's Organic

Table of Contents

Table of Contents

Table of Contents

Introduction

Executive summary

Market Environment

Value and volume growth analysis by region

Growth analysis of Australia compared to other leading countries in the Asia Pacific market

PCC and PCE of Australia compared to global and Asia Pacific markets

Background

Births

The consumer

Socio demographic trends

Working women

Breastfeeding trends

Regulations

Overview

Australia baby food sector snapshot

Market size analysis

Manufacturer Shares

Category Analysis

Baby milks

Baby cereals & dry meals

Baby meals

Baby finger foods

Production and trade

Baby food Production

Imports

Exports

Distribution

Channel share analysis

Baby food retailing

Economic background

GDP growth and inflation

Australia macroeconomic analysis

Prospects and Forecasts

Population growth

Birth & population projections

Australia baby food sector snapshot

Impact of COVID 19

Consumer attitude

Consumer survey insights: Australia baby food

Consumer survey insights: Australia baby care and childcare products

Definition

Appendix

Summary methodology

About GlobalData


List of Figure

List of Figures

Value and volume share of Australia in the global and Asia Pacific baby food sector, 2019-2024

Australia compared to the other top countries in terms of market share, growth, and competitive landscape

PCC comparison Australia, Asia Pacific, and global, 2014-2024

PCE comparison Australia, Asia Pacific, and global, 2014-2024

Baby food: sector size (value), 2014-2020

Baby food: sector size (volume), 2014-2020

Market size and growth analysis by value and volume, baby food sector, 2014-2026

Baby food: manufacturer shares, value %, 2020

Baby food: manufacturer shares, volume %, 2020

Baby food: manufacturer shares by category, %, 2020

Market size and growth analysis by value and volume, baby food sector, 2014-2026

Consumer survey insights: Australia baby milk products

Baby milks: per capita expenditure & consumption, 2014-2020

Baby milks: per capita expenditure & consumption by age group, 2014-2020

Baby milks: segmentation, value and volume, 2014-2020

Leading companies (in value and volume terms) in the baby milk category, 2020

Market size and growth analysis by value and volume, baby cereals category, 2014-2026

Baby cereals & dry meals: per capita expenditure & consumption, 2014-2020

Leading companies (in value and volume terms) in the baby cereals category, 2020

Market size and growth analysis by value and volume, baby wet meals category, 2014-2026

Baby meals: per capita expenditure & consumption, 2014-2020

Leading companies (in value and volume terms) in the baby wet meals category, 2020

Market size and growth analysis by value and volume, baby finger foods category, 2014-2026

Baby finger foods: per capita expenditure & consumption, 2014-2020

Leading companies (in value and volume terms) in the baby finger foods category, 2020

Share of key distribution channels (in value terms) baby food, 2020

Key distribution channel share by category (in value terms), 2020

GDP at current prices (AUSD billion)

Real GDP growth rate (%) (2013-2026)

Consumer price inflation (%) (2013-2026)

Unemployment rate

Live births

Baby population

Total population

Crude birth rate

Sector forecast (value) & (volume)

Per capita expenditure, 2019

Per capita consumption, 2019

Consumer survey insights: Australia baby food

Consumer survey insights: Australia baby care and childcare products


List of Table

List of Tables

Birth & population trends, 2010-2020

Births by state, 2012, 2014, 2016-2019

Income levels by income quintiles, 2017-2018

Breakdown of live births by age of mothers, 2012-2019

Number of women of childbearing age by age group, 2009, 2014-2019

Number of working women, 000's, 2014-2020

Labor force status of women with children, 1996 & 2006

Breastfeeding trends by age of baby, 2014 2015 & 2017-2018

Exclusively breastfed infants by age, % of babies, 2010 & 2011/12

Exclusively breastfed infants by age, % of babies, 2017-2018

Type of milk fed to babies, % of babies, 2015

Consumption of non breast milk & solids by age of infant, 2004 & 2010

Consumption of breast milk & solids by age of infant, 2017-2018

Consumption of breast milk & solids by age of infant, 2014 2015 & 2017-2018

Breastfeeding by economic status of mother & age of baby, 2010

Breastfeeding by age & educational attainment of mother & age of baby, 2010

Leading categories (value), 2020

Leading categories (value), 2020

Baby food: manufacturer shares, value & volume, %, 2014-2020

Baby food: manufacturer shares by category, %, 2020

Baby milks: SKUs by pack size, 2021

Baby milks: brand price positioning analysis, 2021

Baby milks: manufacturer shares, % value & volume,2014-2020

Baby cereals: SKUs by pack size, 2021

Baby cereals: SKUs by type of packaging, 2021

Baby cereals: brand price positioning analysis, 2021

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2014-2020

Baby meals: SKUs by pack type, 2021

Baby meals: SKUs by pack size, 2021

Baby meals: brand price positioning analysis, 2021

Baby wet meals: manufacturer shares, value & volume, %, 2014-2020

Baby finger foods: SKUs by pack type, 2021

Baby finger foods: SKUs by pack size, 2021

Baby meals: brand price positioning analysis, 2021

Baby finger foods: manufacturer shares, value & volume, %, 2014-2020

Baby milks & cereals: trends in imports, 2013-2019

Imports of baby milks & cereals by country of origin, 2017-2019

Other baby food : trends in imports, 2013-2019

Imports of other baby food by country of origin, 2017-2019

Baby milks & cereals: trends in exports, 2013-2019

Exports of baby milks & cereals by country of destination, 2017-2019

Other baby food: trends in exports, 2013-2019

Exports of other baby food by country of destination, 2017-2019

Change in distribution share, 2014-2020

Baby food: sales by outlet type, % value, 2014-2020

Baby food: sales by type of food & outlet type, % value, 2020

Birth & population projections, 2014-2026

Leading categories (value), 2020

Baby food: category growth, 2020-2026

Definitions category

Definitions terminology

Baby population, number of babies, 2014-2026

Baby food: market value, current prices, 2014-2020

Baby food: market value, constant prices, 2014-2020

Baby food: market value, USD million, 2014-2020

Baby food: market volume, million kg, 2014-2020

Baby food: per capita expenditure, current prices, 2014-2020

Baby food: per capita expenditure, constant prices, 2014-2020

Baby food: per capita expenditure, USD , 2014-2020

Baby food: per capita consumption, kg, 2014-2020

Baby milks: category trends, 2014-2020

Baby milks: category segmentation, value & volume, 2014-2020

Baby milks powder: brand price analysis, 2020

Baby cereals & dry meals: category trends, 2014-2020

Baby meals: category trends, 2014-2020

Baby finger foods: category trends, 2014-2020

Baby food: market value forecasts, current prices, 2020-2026

Baby food: market value forecasts, constant prices, 2020-2026

Baby food: market value forecasts, USD million, 2020-2026

Baby food: market volume forecasts, million kg, 2020-2026

Baby food: per capita expenditure, current prices, 2020-2026

Baby food: per capita expenditure, constant prices, 2020-2026

Baby food: per capita expenditure, USD , 2020-2026

Baby food: per capita consumption, kg, 2020-2026

SKUs allocation by product type

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