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Baby Food in Canada

Baby Food in Canada


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Executive Summary

Overall consumption of baby food fell by 6.5% between 2009 and 2015. Although the number of babies born has remained fairly stable, demand for milks has been held back by a rise in the proportion of mother's breastfeeding and the duration of breastfeeding. Ethical consumption is increasingly important to Canadian consumers. Environmental and social awareness is having a growing impact on sub-trends, such as buying locally sourced products. 75% of consumers said that they have made an effort to buy local or Canadian-made products recently.

Key Findings

Overall, the Baby Food market has increased by just 9.9% in terms of value in 2015, while sales in volume terms have declined by 6.5%.

Baby milks account for 63.6% of value sales of baby food, well ahead of wet meals (24.2%)and cereals/finger foods (11.4%).

Nestle continues to lead the market, although its share has fallen by around three percentage points since 2012 due to its almost total withdrawal from wet meals.

By 2021, the Canadian baby food market is forecast to achieve an increase sales by 25.6% compared with 2015, helped by a gradually increasing number of births.

Synopsis

"Baby Food in Canada" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Canada market.

What else does this report offer?

Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.

Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.

Executive Summary

Major Developments

Market Structure

Per Capita

Distribution

The Suppliers

The Future

Background to the Market

Births

Live Birth Rates

Live Births by Region

The Baby Population

The Consumer

Living Standards

Eating Habits

Socio-Demographic Trends

Family Structure

Number of Women of Childbearing Age

Births by Age of Mother

Working Women

Female Employment

Maternity Legislation

Breastfeeding Trends

Breastfeeding Promotion

Breastfeeding Prevalence

Breastfeeding Legislation

Regulations

Marketing Regulations

Market Profile

Overview

Introduction

Key Features & Developments

Manufacturers

Baby Milk

Key Features & Developments

Per Capita Trends

Sector Segmentation

Manufacturers & Brands

Baby Cereals

Key Features & Developments

Per Capita Trends

Sector Segmentation

Manufacturers & Brands

Baby Wet Meals

Key Features & Developments

Per Capita Trends

Sector Segmentation

Manufacturers & Brands

Baby Drinks

Key Features & Developments

Per Capita Trends

Sector Segmentation

Manufacturers & Brands

Distribution

Grocery Structure

Baby Food Retailing

The Suppliers

Company Profiles

Introduction

Nestle Canada Inc

Mead Johnson Nutrition Company

Abbott Nutrition

Heinz Canada

Other Manufacturers

Danone

Baby Gourmet

Production & Foreign Trade

Production

Imports

Exports

The Future

Future Determinants

Live Birth Trends

Future Trends

Economic Background

Political & Economic Summary

Economic Background

Appendix

What is this Report About?

Time Frame

Product Category Coverage

Methodology

About Canadean Baby

Disclaimer

Figure 1: Baby Food: Market Size, 2009-2015

Figure 2: Baby Food: Market Segmentation, 2015

Figure 3: Manufacturer Share, 2015

Figure 4: Baby Food: Manufacturer Representation, Value, 2015

Table 1: Baby Food: % Growth, 2009-2015

Table 2: Baby Food: Per Capita Consumption & Expenditure, 2014 & 2015

Table 3: Projected Market Size, 2021& Growth Rates, 2015-2021

Table 4: Birth & Population Trends, 2005-2015

Table 5: Live Births & Population Trends, 2005-2015

Table 6: Live Births by Province, 2011-2015

Table 7: Baby Population, 2009-2015

Table 8: Family Structure, 2001-2011

Table 9: Breakdown of Live Births by Age of Mothers, 2009 & 2011

Table 10: Working Women, 2009-2015

Table 11: Exclusive Breastfeeding Rates, 2003 and 2011/12

Table 12: Breastfeeding Trends in Quebec, 2005/06

Table 13: Breastfeeding Initiation Trends, by Age & Province, 2008-2013

Table 14: Baby Food: Market Value, Current Prices, 2009-2015

Table 15: Baby Food: Market Value, Constant Prices, 2009-2015

Table 16: Baby Food: Market Value, US Dollars, 2009-2015

Table 17: Baby Food: Market Volume, 2009-2015

Table 18: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015

Table 19: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015

Table 20: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015

Table 21: Baby Food: Per Capita Consumption, 2009-2015

Table 22: Baby Food: Trends in Manufacturer Shares, 2008-2015

Table 23: Baby Food: Manufacturer Shares by Sector, Value, 2015

Table 24: Milks: Sector Trends, 2009-2015

Table 25: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015

Table 26: Infant Formula: Sector Segmentation, Value, 2008-2015

Table 27: Powdered Baby Milks: Brand Price Positioning Analysis, 2015

Table 28: Liquid Baby Milks: Brand Price Positioning Analysis, 2015

Table 29: Baby Milks: Manufacturer Shares by Value, Trends, 2008-2015

Table 30: Baby Milks: Brands by Segment, 2015

Table 31: Cereals : Sector Trends, 2009-2015

Table 32: Baby Cereals: Per Capita Expenditure & Consumption, 2009-2015

Table 33: Baby Cereals: Manufacturer Shares by Value, Trends, 2008-2015

Table 34: Wet Meals : Sector Trends, 2009-2015

Table 35: Wet Baby Meals: Per Capita Expenditure & Consumption, 2009-2015

Table 36: Baby Meals: Market Shares by Value, Trends, 2008-2015

Table 37: Drinks : Sector Trends, 2009-2015

Table 38: Baby Drinks/Juices: Per Capita Expenditure & Consumption, 2009-2015

Table 39: Baby Drinks/Juices: Manufacturer Shares, Value, Trends 2008-2015

Table 40: Packaged Food Sales by Channel, CAD Million, 2009-2015

Table 41: Nestle: Market Shares, Value, 2015

Table 42: Mead Johnson: Market Shares, Value, 2015

Table 43: Abbott: Market Shares, Value, 2015

Table 44: HJ Heinz: Market Shares, Value, 2015

Table 45: Imports of Baby Food by Sector, Value, 2009-2014

Table 46: Imports of Baby Food by Sector, Volume, 2009-2014

Table 47: Imports of Baby Food by Country of Origin, Value, 2012-2014

Table 48: Imports of Baby Food by Country of Origin, Volume, 2012-2014

Table 49: Exports of Baby Food by Sector, Value, 2009-2014

Table 50: Exports of Baby Food by Sector, Volume, 2009-2014

Table 51: Exports of Baby Food by Country of Destination, Value, 2012-2014

Table 52: Exports of Baby Food by Country of Destination, Volume, 2012-2014

Table 53: Birth & Population Projections, 2015-2021

Table 54: The Baby Population, 2015-2021

Table 55: Baby Food: Market Value Forecasts, Current Prices, 2015-2021

Table 56: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021

Table 57: Baby Food: Market Value Forecasts, US Dollars, 2015-2021

Table 58: Baby Food: Market Volume Forecasts, 2015-2021

Table 59: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2015-2021

Table 60: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2015-2021

Table 61: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2015-2021

Table 62: Baby Food: Per Capita Consumption Forecasts, 2015-2021

Table 63: Economic Indicators, 2009-2016

Table 64: Key Macro-Economic Forecasts, 2015-2021

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Nestle Canada Inc, Mead Johnson Nutrition Company, Abbott Nutrition, Heinz Canada, Danone, Baby Gourmet

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Wet Baby Meals, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Canada.


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