The Baby Food Market in Hong Kong, 2017
March 2017
149
About the Report
About the Report
The Baby Food Market in Hong Kong, 2017
Summary
"The Baby Food Market in Hong Kong, 2017" is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Hong Kong market.
Hong Kong stands out as an extremely well developed baby food market. Total sales of baby food were 60% higher in 2016 than in 2010 in terms of volume. In value terms, sales more than doubled over the same period. Total sales in Hong Kong still include a large proportion of sales destined for mainland China. The domestic market has shown much slower growth than the overall market, with volume sales rising by only 16.5%, although retail value has increased by 62%, or 28% at constant 2010 prices. The lower growth is attributable to the fact that the milks sector in the domestic market is approaching saturation level. Hong Kong is primarily a trading center. It has virtually no natural resources and is therefore dependent on imports of raw materials, food, and fuel. The economy is generally strong, built on a sound banking system, the strength of its stock exchange. The country performed well up to 2015. However, 2016 saw slower annual growth, estimated at 1.6%, as trade in goods and services has declined.
What else does this report offer?
Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
Future projections considering various trends which are likely to affect the industry.
Scope
Hong Kong's Baby food market is unique in that it is distorted by a huge parallel trade in infant formula with China, which is roughly twice the size of domestic consumption in Hong Kong itself. Total sales of baby food were 60% higher in 2016 than in 2010 in terms of volume.
Milks are by far the most important sector in the Hong Kong baby food market, accounting for 96.3% of overall value in 2016 and 93.4% of volume.
Four multinationals — Mead Johnson, Nestle, Abbott, and FrieslandCampina — hold a combined 84% of value. Danone is now in fifth place, and is recovering from the Fonterra incident
Hong Kong's packaged food sales are dominated by hypermarkets, supermarkets and hard discount outlets, which accounted for 59% of sales in 2015, up from 57% in 2009.
Reasons to Buy
Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
Investigates which categories are performing the best and how this is changing market dynamics.
Products
Companies
Mead Johnson Nutrition, Nestle Hong Kong Limited, Abbott Laboratories Limited, FrieslandCampina (Hong Kong) Limited, Danone Nutricia, Heinz Hong Kong Limited
Table of Contents
Table of Contents
Table of Contents
Introduction
Executive Summary
Definitions
Background to the Market
Birth: Live Birth Rates
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Market Overview
Market Overview
Manufacturers shares
The future
Sector Analysis
Baby Milks
Baby Cereals & Dry Meals
Baby Wet Meals
Baby Drinks
Finger Foods
Production and trade
Production
Imports
Exports
Company profiles
Mead Johnson Nutrition
Nestle Hong Kong Limited
Abbott Laboratories Limited
FrieslandCampina (Hong Kong) Limited
Danone Nutricia
Heinz Hong Kong Limited
Distribution
Retail Structure
Baby Food Retailing
Economic background
Economic Background
Key Macro-economic Forecasts
Prospects and forecasts
Birth And Population Projections
Forecast Overview
Future Trends
Appendix
Additional Data Tables
Summary Methodology
About Globaldata
List of Figure
List of Figures
Figure 1: Baby Food: Total Market Size, 2010-2016
Figure 2: Baby Food: Domestic Per Capita, 2010-2016
Figure 3: Baby Food: Market Segmentation, 2016
Figure 4: Baby Food: Manufacturer Shares, Value %, 2016
Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2016
Figure 6: Baby Milks: Total Sector Trends, 2010-2016
Figure 7: Baby Milks: Domestic Sector Trends, 2010-2016
Figure 8: Baby Milks: Domestic Per Capita Expenditure & Consumption, 2010-2016
Figure 9: Infant Formula: Sector Segmentation, 2010-2016
Figure 10: Baby Cereals & Dry Meals: Sector Trends, 2010-2016
Figure 11: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2010-2016
Figure 12: Wet Baby Meals : Sector Trends, 2010-2016
Figure 13: Wet Baby Meals : Per Capita Expenditure & Consumption, 2010-2016
Figure 14: Baby Drinks : Sector Trends, 2010-2016
Figure 15: Baby Drinks : Per Capita Expenditure & Consumption, 2010-2016
Figure 16: Finger Foods : Sector Trends, 2010-2016
Figure 17: Finger Foods : Per Capita Expenditure & Consumption, 2010-2016
Figure 18: Milks & Cereals: Country of Origin, Top Five, % Volume, 2015
Figure 19: Milks & Cereals: Country of Destination, Top Two, % Volume, 2015
Figure 20: Baby Food: Manufacturer Shares, Value %, 2016
Figure 21: Baby Food: Manufacturer Shares, Volume %, 2016
Figure 22: Baby Food: Total Market Size, 2016-2022
Figure 23: Baby Food: Market Segmentation, 2022
List of Table
List of Tables
Table 1: Live Births & Population Trends, 2006-2016
Table 2: Birth Trends by Mother's Place of Residence, 2006-2015
Table 3: Trends in Marriages & Divorces, 2009-2015
Table 4: Number of Women of Childbearing Age of Mother, 2010 & 2015
Table 5: Live Births by Age of Mother, %, 2010-2015
Table 6: Employment Rates by Age Group, %, 2014 & 2015
Table 7: Breastfeeding Rates on Discharge, 1992-2015
Table 8: Total Baby Food Market Size, 2016 & Growth Rates, 2010-2016
Table 9: Domestic Baby Food Market Size, 2016 & Growth Rates, 2010-2016
Table 10: Baby Food: Manufacturer Shares, Value, %, 2014-2016
Table 11: Baby Food: Manufacturer Shares by Sector, %, 2016
Table 12: Total Baby Food Projected Market Size, 2022, & Growth Rates, 2016-2022
Table 13: Domestic Baby Food Projected Market Size, 2022 & Growth Rates, 2016-2022
Table 14: Baby Milks: Brand Price Positioning Analysis, 2016
Table 15: Baby Milks: Facings Allocation by Pack Type, 2016
Table 16: Baby Milks: Facings Allocation by Pack Size, 2016
Table 17: Baby Milks: Manufacturer Shares, 2010-2016
Table 18: Baby Cereals & Dry Meals: Price Positioning, 2016
Table 19: Baby Cereals & Dry Meals: Facings Allocation by Pack Type, 2016
Table 20: Baby Cereals & Dry Meals: Facings Allocation by Pack Size, 2016
Table 21: Baby Cereals : Manufacturer Shares, Value & Volume, %, 2014-2016
Table 22: Wet Meals: Price Positioning, 2016
Table 23: Wet Meals: Facings by Pack Type, 2016
Table 24: Wet Meals: Facings by Pack Type, 2016
Table 25: Wet Meals: Manufacturer Shares, Value & Volume %, 2014 & 2016
Table 26: Baby Drinks: Price Positioning, 2016
Table 27: Baby Drinks: Facings Allocation by Pack Size
Table 28: Baby Drinks: Facings Allocation by Pack Type
Table 29: Baby Drinks: Manufacturer Shares, Value & Volume, 2014 & 2016
Table 30: Finger Foods: Price Positioning, 2016
Table 31: Finger Foods: Facings Allocation by Pack Size
Table 32: Finger Foods: Facings Allocation by Pack Type
Table 33: Finger Foods: Manufacturer Shares, Value & Volume, 2014 & 2016
Table 34: Mead Johnson: Sales in China & Hong Kong, 2009-2015
Table 35: Packaged Food Sales by Channel, HK$ bn, 2009-2015
Table 36: Baby Food Sales by Channel, % Value, 2010-2016
Table 37: Key Macro-Economic Indicators, 2010-2017
Table 38: Annual Retail Price & GDP Growth, 2010-2022
Table 39: Birth & Population Projections, 2006-2022
Table 40: Baby Population, Number of Babies , 2006-2022
Table 41: Number of Women of Childbearing Age by Age Group, 2010-2022
Table 42: Baby Food: Total Market Value, Current Prices, 2010-2016
Table 43: Baby Food: Total Market Value, Constant Prices, 2010-2016
Table 44: Baby Food: Total Market Value, US$ Million, 2010-2016
Table 45: Baby Food: Total Market Volume, Tons, 2010-2016
Table 46: Baby Food: Domestic Market Value, Current Prices, 2010-2016
Table 47: Baby Food: Domestic Market Value, Constant Prices, 2010-2016
Table 48: Baby Food: Domestic Market Value, US$ Million, 2010-2016
Table 49: Baby Food: Domestic Market Volume, Tons, 2010-2016
Table 50: Baby Food: Domestic Per Capita Expenditure, Current Prices, 2010-2016
Table 51: Baby Food: Domestic Per Capita Expenditure, Constant Prices, 2010-2016
Table 52: Baby Food: Domestic Per Capita Expenditure, US Dollars, 2010-2016
Table 53: Baby Food: Domestic Per Capita Expenditure, Grams, 2010-2016
Table 54: Baby Milks: Sector Trends, Total Sales 2010-2016
Table 55: Baby Milks: Market Segmentation, % Value, HK$ Million, 2010-2016
Table 56: Baby Milks: Market Segmentation, % Volume, Tons, 2010-2016
Table 57: Baby Milks: Brand Price Analysis, 2016
Table 58: Baby Cereals & Dry Meals: Sector Trends, Total Sales, 2010-2016
Table 59: Baby Wet Meals: Sector Trends, Total Sales, 2010-2016
Table 60: Baby Drinks: Sector Trends, Total Sales, 2010-2016
Table 61: Finger Foods: Sector Trends, Total Sales, 2010-2016
Table 62: Imports of Baby Food by Type, Volume (Tons), 2010-2015
Table 63: Imports of Baby Food by Type, Value, US$ '000, 2010-2015
Table 64: Imports of Baby Food by Country of Origin, Volume, 2013-2015
Table 65: Imports of Baby Food by Country of Origin, Value, 2013-2015
Table 66: Exports of Baby Food by Type, Volume, Tons, 2010-2015
Table 67: Exports of Baby Food by Type, Value, US$ '000, 2010-2015
Table 68: Exports of Baby Food by Country of Destination, Volume, 2013-2015
Table 69: Exports of Baby Food by Country of Destination, Value, 2013-2015
Table 70: Baby Food: Total Market Value Forecasts, Current Prices, 2016-2022
Table 71: Baby Food: Total Market Value Forecasts, Constant Prices, 2016-2022
Table 72: Baby Food: Total Market Value Forecasts, US Dollars Million, 2016-2022
Table 73: Baby Food: Total Market Volume Forecasts, Tons, 2016-2022
Table 74: Baby Food: Domestic Market Value Forecasts, Current Prices, 2016-2022
Table 75: Baby Food: Domestic Market Value Forecasts, Constant Prices, 2016-2022
Table 76: Baby Food: Domestic Market Value Forecasts, US Dollars Million, 2016-2022
Table 77: Baby Food: Domestic Market Volume Forecasts, Tons, 2016-2022
Table 78: Baby Food: Domestic Per Capita Expenditure, Current Prices, 2016-2022
Table 79: Baby Food: Domestic Per Capita Expenditure, Constant Prices, 2016-2022
Table 80: Baby Food: Domestic Per Capita Expenditure, US Dollars, 2016-2022
Table 81: Baby Food: Domestic Per Capita Expenditure, Grams, 2016-2022
Table 82: Facings Allocation by Product Type
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