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Baby Food in Germany; 2015

Baby Food in Germany; 2015


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Executive Summary

There are a number of influences currently shaping the baby food market in Germany which are likely to continue over the next few years. Ready-to-eat products are expected to comprise one of the few growth areas in the baby food market in the face of a falling birth rate. Concerns over the health and safety aspects of manufactured baby foods will remain a priority for parents, and products which are organic, hypoallergenic, or possess other health enhancing properties are likely to have the advantage, despite their usually higher price. Confidence in recognised brand names will remain high notwithstanding further contamination scares.

Key Findings

- 2014 saw an upturn in sales over the previous year of 2.5% in value and 2.1% in volume. This was in part due to higher birth numbers, but also to an improvement in the economy, and to strong marketing and product innovation.

- Unusually, the largest sector of the German market is not baby milks but meals and juices. The latter accounted for 47.9% of value sales in 2014 and for 72.6% of volume sales.

- Two major channels of distribution dominate in the baby food sector - drugmarkets and food outlets, the latter principally comprising large supermarkets and hypermarkets.

- Although the economic situation has improved in 2015, growth is expected to be muted over the review period overall. The number of births is also expected to fall.

Synopsis

"Baby Food in Germany" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Germany market.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.

- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.

Executive Summary

Major Developments

Market Structure

Per Capita

Distribution

The Suppliers

The Future

Background to the Market

Births

Live Birth Rates

Live Births by Region

The Baby Population

The Consumer

Living Standards

Eating Habits

Socio-Demographic Trends

Family Structure

Number of Women of Childbearing Age

Birth by Age of Mother

Working Women

Female Employment

Maternity Legislation

Breastfeeding Trends

Breastfeeding Promotion

Breastfeeding Prevalence

Regulations

Marketing Legislation

Market Profile

Overview

Definitions

Key Features & Developments

Manufacturers & Brands

Baby Milks

Key Features & Developments

Per Capita Trends

Sector Segmentation

Manufacturers & Brands

Baby Cereals

Key Features & Developments

Per Capita Trends

Sector Segmentation

Manufacturers & Brands

Baby Meals & Juices

Key Features & Developments

Per Capita Trends

Sector Segmentation

Manufacturers & Brands

Baby Teas

Key Features & Developments

Per Capita Trends

Sector Segmentation

Manufacturers & Brands

Finger Foods

Key Features & Developments

Per Capita Trends

Sector Segmentation

Manufacturers & Brands

Retailaing

Grocery Structure

Drugstore Retailing

Baby Food Retailing

The Suppliers

Company Profiles

Introduction

Hipp GmbH & Co Vertrieb KG

Milupa Nutricia GmbH (Danone)

Nestle Deutschland AG

BWK

Humana Milchunion (Deutsches Milchkontor)

Production & Foreign Trade

Production

Imports

Exports

The Future

Future Determinants

Live Birth Trends

Consumer Attitudes

Health Guidelines

Future Trends

Economic Background

Political & Economic Summary

Economic Background

Appendix

What is this Report About?

Time Frame

Product Category Coverage

Methodology

About ERC - a division of Canadean

Disclaimer

Figure 1: Baby Food: Market Size, 2008-2014

Figure 2: Baby Food: Market Segmentation, 2014

Figure 3: Baby Food: Manufacturer Shares, 2014

Figure 4: Baby Food: Manufacturer Representation, Value, 2014

Figure 5: Baby Food: Manufacturer Representation, Volume, 2014

Table 1: Baby Food: % Growth, 2008-2014

Table 2: Baby Food: Per Capita Consumption & Expenditure, 2013 & 2014

Table 3: Projected Market Size, 2020 & Growth Rates, 2014-2020

Table 4: Birth & Population Trends, 2004-2014

Table 5: Breakdown of Live Births by Land, 2008-2013

Table 6: Baby Population, 2004-2014

Table 7: Baby Food Shopping Habits, 2008

Table 8: Frequency of Buying Baby Food, 2006

Table 9: Marriages & Divorces, 2008-2014

Table 10: Average Age of Mothers at the Birth of Children, 2005-2013

Table 11: Births by Age of Mother, 2010-2013

Table 12: Number of Women of Childbearing Age by Age Group, 2014

Table 13: Working Women, 2008-2014

Table 14: Breastfeeding Duration for Women Giving Birth in a Breastfeeding-Friendly Hospital, 2006

Table 15: Breastfeeding by Age of Baby, 2001 & 2005

Table 16: Baby Food, Advertising Expenditure, 2006-2009

Table 17: Baby Food: Market Value, Current Prices, 2008-2014

Table 18: Baby Food: Market Value, Constant Prices, 2008-2014

Table 19: Baby Food: Market Value, US Dollars, 2008-2014

Table 20: Baby Food: Market Volume, 2008-2014

Table 21: Baby Food: Per Capita Expenditure, Current Prices, 2008-2014

Table 22: Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014

Table 23: Baby Food: Per Capita Expenditure, US Dollars, 2008-2014

Table 24: Baby Food: Per Capita Consumption, 2008-2014

Table 25: Baby Food: Trends in Manufacturer Share, 2008-2014

Table 26: Baby Food: Manufacturer Shares by Sector, Value, 2014

Table 27: Baby Food: Manufacturer Shares by Sector, Volume, 2014

Table 28: Baby Milks: Sector Trends, 2008-2014

Table 29: Total Retail Sales of Baby Milks, by Value, 2012-2014

Table 30: Baby Milks: Per Capita Expenditure & Consumption, 2008-2014

Table 31: Baby Milks: Market Segmentation, 2008-2014

Table 32: HA Baby Milks: Market Segmentation, 2008-2014

Table 33: Powdered Baby Milks: Brand Price Positioning, 2015

Table 34: Liquid Baby Milks: Brand Price Analysis, 2015

Table 35: Baby Milks: Manufacturer Market Share Trend, Value, 2008-2014

Table 36: Baby Milks: Manufacturer Market Share Trends, Volume, 2008-2014

Table 37: Baby Milks: Brand Shares, 2008-2014

Table 38: Baby Milks: Brands by Segment, 2015

Table 39: Baby Cereals: Sector Trends, 2008-2014

Table 40: Baby Cereals: Per Capita Expenditure & Consumption, 2008-2014

Table 41: Baby Cereals: Market Segmentation, 2008-2014

Table 42: Baby Cereals: Brand Price Positioning, 2015

Table 43: Baby Cereals: Manufacturer Shares, Value, 2008-2014

Table 44: Baby Cereals: Manufacturer Shares, Volume, 2008-2014

Table 45: Baby Meals & Juices: Sector Trends, 2008-2014

Table 46: Baby Meals & Juices: Per Capita Expenditure & Consumption, 2008-2014

Table 47: Baby Meals & Juices: Segmentation, by Type2008-2014

Table 48: Baby Meals & Others: Sales by Age of Baby, 2008-2014

Table 49: Complete Baby Meals: Sales by Age of Baby, 2007

Table 50: Baby Meals: Brand Price Positioning 2015

Table 51: Baby Drinks: Brand Price Positioning, 2015

Table 52: Baby Meals & Juices: Manufacturer Shares, Value, 2008-2014

Table 53: Baby Meals & Juices: Manufacturer Shares, Volume,2008-2014

Table 54: Baby Meals & Juices: Brand Shares, Volume,2008-2014

Table 55: Teas : Sector Trends, 2008-2014

Table 56: Baby Teas: Per Capita Expenditure & Consumption, 2008-2014

Table 57: Baby Teas: Brand Price Poisitioning, 2015

Table 58: Baby Teas: Manufacturer Shares, Value, 2008-2014

Table 59: Baby Teas: Manufacturer Shares, Volume, 2008-2014

Table 60: Finger Food: Sector Trends, 2008-2014

Table 61: Finger Food: Per Capita Expenditure & Consumption, 2008-2014

Table 62: Finger Foods: Retail Prices by Manufacturer, Brand and Product, 2015

Table 63: Finger Food: Manufacturer Shares, Value, 2008-2014

Table 64: Finger Food: Manufacturer Shares, Volume, 2008-2014

Table 65: Number of Large-Scale Food Outlets, 2008-2013

Table 66: Turnover of Large-Scale Food Outlets, 2008-2013

Table 67: Turnover of Leading German Food Retailers, 2008-2014

Table 68: Leading German Food Retailers: Outlet Numbers, 2008-2014

Table 69: Trends in Drugmarkets, Chemists & Pharmacies, 2008-2013

Table 70: Turnover of Leading Drugmarket Operators, 2008-2014

Table 71: Grocery Turnover of Leading Drugmarket Operators, 2008-2014

Table 72: Leading Drugmarket Operators: Outlet Numbers, 2008-2014

Table 73: Reasons for Choice of Place of Purchase of Baby Food, 2012

Table 74: Retail Distribution of Baby Food by Outlet Type, 2008-2014

Table 75: Retail Distribution of Baby Food by Sector, 2005 & 2009

Table 76: Retail Sales of Baby Milk by Type of Outlet, 2012 & 2013

Table 78: Hipp: Market Shares, 2014

Table 79: Hipp: Turnover & Profit, 2008-2013

Table 80: Milupa: Market Shares, 2014

Table 81: Milupa GmbH: Turnover & Employee Trends, 2008-2013

Table 82: Milupa GmbH: Turnover & Employee Trends, 2008-2013

Table 83: Milupa GmbH: Advertising Expenditure, 2011-2013

Table 84: Nestle: Market Shares, 2014

Table 85: Nestle Deutschland AG: Financial Highlights, 2008-2013

Table 86: Humana: Market Shares, 2014

Table 87: Imports of Baby Food by Type, Volume, 2008-2014

Table 88: Imports of Baby Food by Type, Value, 2008-2014

Table 89: Imports of Baby Food by Country of Origin, Volume, 2012-2014

Table 90: Imports of Baby Food by Country of Origin, Value, 2012-2014

Table 91: Exports of Baby Food by Type, Volume, 2008-2014

Table 92: Exports of Baby Food by Type, Value, 2008-2014

Table 93: Exports of Baby Food by Country of Destination, Volume, 2012-2014

Table 94: Exports of Baby Food by Country of Destination, Value, 2012-2014

Table 95: Birth & Population Projections, 2008-2020

Table 96: The Baby Population, 2014-2020

Table 97: Number of Women of Childbearing Age by Age Group, 2014 & 2020

Table 98: Baby Food: Market Value Forecasts, Current Prices, 2014-2020

Table 99: Baby Food: Market Value Forecasts, Constant Prices, 2014-2020

Table 100: Baby Food: Market Value Forecasts, US Dollars, 2014-2020

Table 101: Baby Food: Market Volume Forecasts, 2014-2020

Table 102: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020

Table 103: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020

Table 104: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014-2020

Table 105: Baby Food: Per Capita Consumption Forecasts, 2014-2020

Table 106: Economic Indicators, 2008-2015

Table 107: Key Macro-Economic Forecasts, 2014-2020

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Hipp GmbH & Co Vertrieb KG

Milupa Nutricia GmbH (Danone)

Nestle Deutschland AG

BWK

Humana Milchunion (Deutsches Milchkontor)

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Wet Baby Meals, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Germany.


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