The Baby Food Sector in Norway, 2018
October 2018
120
About the Report
About the Report
The Baby Food Sector in Norway, 2018
Summary
"The Baby Food Sector in Norway, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Norwegian market.
Norway is an affluent country with a very high standard of living, which means that commercial baby food is affordable to all. The Norwegians' taste in food is typically Scandinavian, with high consumption of fish and dairy products. Potatoes are important and bread is often made with rye. Milk, sour cream, and cheese are consumed in abundance. All categories of baby food have seen both value and volume growth since 2011, despite a sharp fall in the number of births. The milks, meals, and cereals categories are forecast to develop well. However, the cereals and drinks categories will both face rising competition from meals.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- Rising demand for organic products has boosted the value of the baby food sector.
- In value terms, wet meals dominate accounting for 61% of overall baby food sales, with the high proportion of organic variants in this category raising prices.
- Savoury meals are by far the largest segment within wet meals and historically tended to increase share at the expense of sweet varieties.
- The milks category continues to grow, despite a very high incidence of breastfeeding in Norway, and a decline in the number of live births. Dehydrated baby milks are still the dominant option on sale.
Reasons to buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Products
Products
Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Norway
Companies
A/S Nestle Norge
Hipp
Ella's Kitchen (Hain Celestial)
Semper (Hero)
Table of Contents
Table of Contents
Table of Contents
Introduction
Executive Summary
Definitions
Background to the Market
Birth
The Consumer
Socio-Demographic Trends
Working Women
Regulations
Breastfeeding Trends
Market Overview
Overview
Manufacturers Shares
Category Analysis
Baby Milks
Baby Cereals & Dry Meals
Wet Meals
Drinks
Finger Foods
Production and trade
Production
Imports
Exports
Company profiles
A/S Nestle Norge
Hipp
Ella's Kitchen (Hain Celestial
Semper (Hero)
Distribution
Baby Food Retailing
Economic Background
Key Macroeconomic Forecasts
Prospects and forecasts
Birth & Population Projections
Forecast Overview
Consumer Attitude
Appendix
Additional Data Tables
Summary Methodology
About GlobalData
List of Figure
List of Figures
Figure 1: Baby Food: Sector Size, 2011-2017
Figure 2: Baby Food: Per Capita, 2011-2017
Figure 3: Baby Food: Sector Segmentation, 2017
Figure 4: Baby Food: Manufacturer Shares, Value, 2017
Figure 5: Baby Food: Manufacturer Shares, Volume %, 2017
Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017
Figure 7: Baby Milks: Category Trends, 2011-2017
Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017
Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017
Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017
Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017
Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017
Figure 13: Baby Wet Meals: Category Trends, 2011-2017
Figure 14: Baby Wet Meals: Per Capita Expenditure & Consumption, 2011-2017
Figure 15: Baby Drinks: Category Trends, 2011-2017
Figure 16: Baby Drinks: Per Capita Expenditure & Consumption, 2011-2017
Figure 17: Finger Foods: Category Trends, 2011-2017
Figure 18: Finger Foods: Per Capita Expenditure & Consumption, 2011-2017
Figure 19: Baby Food: Sector Size, 2017-2023
Figure 20: Baby Food: Per Capita, 2017-2023
Figure 21: Baby Food: Sector Segmentation, 2023
List of Table
List of Tables
Table 1: Birth & Population Trends, 2007-2017
Table 2: Live Births by Age of Mother, 2011-2016
Table 3: Number of Women of Childbearing Age by Age Group, 2010-2017
Table 4: Female Employment Trends by Age Group, 2011-2016
Table 5: Trends in Breastfeeding Initiation and Usage of Infant Formula, 1998-2013
Table 6: Trends in Exclusive and Any Breastfeeding by Age of Baby, 1998-2013
Table 7: Age of Introduction of Infant Formula and Other Baby Food, 2013
Table 8: Breastfeeding by Baby's Age & Type of Breastfeeding, 2013
Table 9: Sector Size, 2017, & Growth Rates, 2011-2017
Table 10: Baby Food: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 11: Baby Food: Manufacturer Shares by Category, %, 2017
Table 12: Baby Milks: Category Size, 2017
Table 13: Baby Milks: Category Growth, % 2011-2017
Table 14: Baby Milks: Brand Price Positioning Analysis, 2017
Table 15: Baby Milks: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 16: Baby Cereals & Dry Meals: Category Size, 2017
Table 17: Baby Cereals & Dry Meals: Category Growth, % 2011-2017
Table 18: Cereals & Dry Meals: Price Positioning, 2017
Table 19: Baby Cereals: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 20: Penetration of Organic Baby Food: Value, 2011-2017
Table 21: Baby Wet Meals: Price Positioning, 2017
Table 22: Baby Wet Meals: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 23: Baby Drinks: Category Size, 2017
Table 24: Baby Drinks: Category Growth, % 2011-2017
Table 25: Age of Introduction of Baby Drinks, 1998-2013
Table 26: Baby Drinks: Price Positioning, 2017
Table 27: Baby Drinks: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 28: Baby Finger Foods: Category Size, 2017
Table 29: Baby Finger Foods: Category Growth, % 2011-2017
Table 30: Finger Foods: Price Positioning, 2017
Table 31: Finger Foods: Manufacturer Shares, Value & Volume, %, 2011-2017
Table 32: Retail Distribution of Baby Food by Channel, % Value, 2011-2017
Table 33: Retail Distribution of Baby Food by Outlet Type & Category, % Value, 2017
Table 34: Economic Indicators, 2011-2018
Table 35: Key Macro-Economic Forecasts, 2017-2023
Table 36: Birth & Population Projections, 2011-2023
Table 37: Baby Population, Number of Babies, 2007-2023
Table 38: Baby Food: Market Value, Current Prices, 2011-2017
Table 39: Baby Food: Market Value, Constant Prices, 2011-2017
Table 40: Baby Food: Market Value, USD Million, 2011-2017
Table 41: Baby Food: Market Volume, Tons, 2011-2017
Table 42: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017
Table 43: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017
Table 44: Baby Food: Per Capita Expenditure, USD Prices, 2011-2017
Table 45: Baby Food: Per Capita Consumption, Grams, 2011-2017
Table 46: Baby Milks: Market Segmentation, Value and Volume, 2011-2017
Table 47: Baby Milks-Powder: Brand Price Analysis, 2017
Table 48: Baby Milks-Liquid: Brand Price Analysis, 2017
Table 49: Baby Milks & Cereals: Trends in Imports, 2011-2017
Table 50: Other Baby Food: Trends in Imports, 2011-2017
Table 51: Imports of Milk & Cereals by Country of Origin, Volume & Value % 2015-2017
Table 52: Imports of Other Baby Food by Country of Origin, Volume & Value % 2015-2017
Table 53: Baby Milks & Cereals: Trends in Exports, 2011-2017
Table 54: Other Baby Food: Trends in Exports, 2011-2017
Table 55: Exports of Milk & Cereals by Country of Destination, Tons, 2015-2017
Table 56: Exports of Other Baby Food by Country of Origin, Volume & Value % 2015-2017
Table 57: Baby Food: Market Value Forecasts, Current Prices, 2017-2023
Table 58: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023
Table 59: Baby Food: Market Value Forecasts, USD Million, 2017-2023
Table 60: Baby Food: Market Volume Forecasts, Tons, 2017-2023
Table 61: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023
Table 62: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023
Table 63: Baby Food: Per Capita Expenditure, USD , 2017-2023
Table 64: Baby Food: Per Capita Consumption, Grams, 2017-2023
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