The Baby Food Sector in Colombia, 2018

The Baby Food Sector in Colombia, 2018


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Executive Summary

The Baby Food Sector in Colombia, 2018

Summary

"The Baby Food Sector in Colombia, 2018", is an analytical report by GlobalData which provides extensive and highly detailed current and future market trends in the Colombian market.

Over the 2007-2017 period, Colombia's total population has steadily increased, while the number of births has fallen. Poverty appears to have been falling since 2009. In 2015, according to government figures, 27.8% of the population was classed as poor, compared to 40.3% in 2009. Figures for 2016, however, indicate a slight rise in poverty to 28%. Figures for extreme poverty were also up in 2016, and were calculated at 8.5%, compared with 7.9% in 2015, and 14.4% in 2009. The baby food market has continued to suffer from competition from standard milks, cereals, and drinks, which are often used instead of baby-specific products as they are much cheaper, while baby meals are often pureed versions of home?made meals, rather than commercially prepared products. Baby food in Colombia is distributed through food retail outlets and drug stores/pharmacies. Food retail outlets control the majority of sales in all categories except baby milks.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Scope

- Exclusive breastfeeding rates have dropped, with 23.9% of babies in the 4-5 month age group exclusively breastfed in 2010, while in 2005 the figure was 26.1%. However, predominant breastfeeding (breastmilk + water/juice) has risen from 8.5% to 11.1% for the same age group. Mixed feeding has also risen strongly.

- Since 2011, retail sales of baby food have grown by 54% and volume sales by 10%, with all the main categories experiencing growth.

- The per capita consumption of baby milks continued to increase over the period as a whole. In 2017, consumption stood at 3.3 kg, which represented an 18% increase on 2011 levels. Cans dominate the sale of powdered formulae, although some bags and a few boxes are also available.

- The value of the cereals category has, however, appreciated rapidly, with sales in current price terms rising by 92.3% since 2011 to COLUSD 161 billion (USD 54.1 million) in 2017.

- The tradition of feeding babies sweet meals is much stronger in Colombia than for savory meals. Most of the meals products continue to be sold in glass jars, although the last five years have seen an increase of new products in different types of packaging.

- The baby milks category is likely to drive the market. Higher demand may be held back by higher levels of breastfeeding and the use of alternative products. Growth in demand for baby meals will be stronger than in cereals, with consumers attracted by the convenience and choice of products.

Reasons to buy

- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.



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Table of Contents

Introduction

Executive Summary

Definitions

Background to the Market

Birth

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Market Overview

Sector Overview

Manufacturers Shares

The Future

Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Meals

Drinks

Finger Foods

Production and trade

Production

Imports

Exports

Company profiles

Nestle de Colombia SA

Mead Johnson Nutrition Colombia Ltda

Abbott de Colombia SA

Aspen Colombiana SAS

Alpina Productos Alimenticios SA

Danone Baby Nutrition Colombia SAS

Alimentos Polar Colombia SA (Productos Quaker)

Compania Nacional de Levaduras Levapan SA

Distribution

Baby Food Retailing

Economic background

Economic Background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Future Trends

Appendix

Additional Data Tables

Summary Methodology

About GlobalData

List of Figures

Figure 1: Baby Food: Sector Size, 2011-2017

Figure 2: Baby Food: Per Capita, 2011-2017

Figure 3: Baby Food: Sector Segmentation, 2017

Figure 4: Baby Food: Manufacturer Shares, Value, 2017

Figure 5: Food: Manufacturer Shares, Volume %, 2017

Figure 6: Baby Food: Manufacturer Shares by Category, % Value, 2017

Figure 7: Baby Milks: Category Trends, 2011-2017

Figure 8: Baby Milks: Per Capita Expenditure & Consumption, 2011-2017

Figure 9: Baby Milks: Per Capita Expenditure & Consumption by Age Group, 2011-2017

Figure 10: Baby Milks: Segmentation, Value and Volume, 2011-2017

Figure 11: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Figure 12: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2011-2017

Figure 13: Baby Meals: Category Trends, 2011-2017

Figure 14: Baby Meals: Per Capita Expenditure & Consumption, 2011-2017

Figure 15: Baby Drinks: Category Trends, 2011-2017

Figure 16: Baby Drinks: Per Capita Expenditure & Consumption, 2011-2017

Figure 17: Baby Food: Sector Size, 2017-2023

Figure 18: Baby Food: Per Capita, 2017-2023

Figure 19: Baby Food: Sector Segmentation, 2023

List of Tables

Table 1: Birth & Population Trends, 2007-2017

Table 2: Births by Province, 2015 & 2016

Table 3: Types of Baby Food Eaten, 2010

Table 4: Frequency of Eating Baby Food, 2005

Table 5: Births by Age of Mother, %, 2008-2016

Table 6: Number of Women of Childbearing Age by Age Group, 2010 & 2016

Table 7: Female Employment Trends, 2011 & 2017

Table 8: Breastfeeding Initiation, 1990-2010

Table 9: Breastfeeding by Type & Age of Baby, %, 2005 & 2010

Table 10: Breastfeeding Habits, % of Babies, 2010

Table 11: Average Length of Breastfeeding by Socio-Economic Characteristics, 2000-2010

Table 12: Sector Size, 2017, & Growth Rates, 2011-2017

Table 13: Baby Food: Manufacturer Shares, Value & Volume, %, 2011-2017

Table 14: Baby Food: Manufacturer Shares by Category, %, 2017

Table 15: Projected Sector Size, 2022, & Growth Rates, 2017-2023

Table 16: Baby Milks: Category Size, 2017

Table 17: Baby Milks: Category Growth, % 2011-2017

Table 18: Baby Milks, Facings by Pack Size, 2017

Table 19: Baby Milk Powders: Facings by Pack Type, 2017

Table 20: Powdered Baby Milks: Brand Price Positioning Analysis, 2017

Table 21: Liquid Baby Milks: Brand Price Positioning Analysis, 2017

Table 22: Baby Milks: Manufacturer Shares, Value & Volume, %, 2011-2017

Table 23: Baby Milks: Manufacturer Shares, Value & Volume, %, 2011-2017

Table 24: Baby Cereals: Category Size, 2017

Table 25: Baby Cereals Category Growth, %, 2011-2017

Table 26: Baby Cereals: Category Segmentation, Volume, 2011-2017

Table 27: Baby Cereals: Price Positioning, 2017

Table 28: Baby Cereals: Facings by Pack Type, 2017

Table 29: Baby Cereals: Facings by Pack Size, 2017

Table 30: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2011-2017

Table 31: Baby Meals: Category Size, 2017

Table 32: Baby Cereals Category Growth, %, 2011-2017

Table 33: Baby Meals & Others: Price Positioning, 2017

Table 34: Baby Meals: Facings by Pack Size, 2017

Table 35: Baby Meals: Facings by Pack Type, 2017

Table 36: Baby Meals : Manufacturer Shares, Value & Volume, %, 2011-2017

Table 37: Baby Drinks Category Growth, %, 2011-2017

Table 38: Baby Drinks: Manufacturer Shares, Value & Volume, %, 2011-2015

Table 39: Baby Meals & Others: Price Positioning, 2017

Table 40: Alpina: Turnover & Profit Trends, 2011-2016

Table 41: Baby Food: Sales by Outlet Type, % Volume, 2011-2017

Table 42: Economic Indicators, 2011-2018

Table 43: Key Macro-Economic Forecasts, 2017-2023

Table 44: Birth & Population Projections, 2011-2023

Table 45: Baby Population, Number of Babies, '000, 2006-2023

Table 46: Number of Women of Childbearing Age, by Age Group, 2016 & 2020

Table 47: Baby Food: Market Value, Current Prices, 2011-2017

Table 48: Baby Food: Market Value, Constant Prices, 2011-2017

Table 49: Baby Food: Market Value, USD , 2011-2017

Table 50: Baby Food: Market Volume, Tons, 2011-2017

Table 51: Baby Food: Per Capita Expenditure, Current Prices, 2011-2017

Table 52: Baby Food: Per Capita Expenditure, Constant Prices, 2011-2017

Table 53: Baby Food: Per Capita Expenditure, USD Dollars Prices, 2011-2017

Table 54: Baby Food: Per Capita Consumption, Grams, 2011-2017

Table 55: Baby Milks: Category Trends, 2011-2017

Table 56: Baby Milks: Market Segmentation, Value and Volume, 2011-2017

Table 57: Baby Milks-Powder: Brand Price Analysis, 2017

Table 58: Baby Milks-Liquid: Brand Price Analysis, 2017

Table 59: Baby Cereals & Dry Meals: Category Trends, 2011-2017

Table 60: Baby Meals: Category Trends, 2011-2017

Table 61: Baby Drinks: Category Trends, 2011-2017

Table 62: Baby Milks & Cereals: Import Trends, 2011-2016

Table 63: Imports of Milks & Cereals by Country of Origin, 2014-2016

Table 64: Fruit-Based Meals: Import Trends, 2011-2016

Table 65: Imports of Other Baby Meals by Country of Origin, 2012-2016

Table 66: Baby Milks & Cereals: Export Trends, 2011-2016

Table 67: Exports of Milks & Cereals by Country of Destination, 2014-2016

Table 68: Baby Food: Market Value Forecasts, Current Prices, 2017-2023

Table 69: Baby Food: Market Value Forecasts, Constant Prices, 2017-2023

Table 70: Baby Food: Market Value Forecasts, US Dollars Million, 2017-2023

Table 71: Baby Food: Market Volume Forecasts, Tons, 2017-2023

Table 72: Baby Food: Per Capita Expenditure, Current Prices, 2017-2023

Table 73: Baby Food: Per Capita Expenditure, Constant Prices, 2017-2023

Table 74: Baby Food: Per Capita Expenditure, USD Dollars, 2017-2023

Table 75: Baby Food: Per Capita Consumption, Grams, 2017-2023

Table 76: Baby Food: Facings Allocation by Product Type

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Nestle de Colombia

Mead Johnson Nutrition Colombia Ltda

Aspen Colombiana SAS

Abbott de Colombia SA

Alpina Productos Alimenticios SA

Danone Baby Nutrition Colombia SAS

Alimentos Polar Colombia SA (Productos Quaker

Compania Nacional de Levaduras Levapan SA

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Colombia

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