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Baby Food in Switzerland

Baby Food in Switzerland

  • Products Id :- BF141MR
  • |
  • Pages: 71
  • |
  • March 2016
  • |
  • |
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Executive Summary


The Swiss market has seen steady volume growth throughout most of the review period, partly as a result of continued annual increases in the number of live births up to 2014 but also as a result of higher per capita consumption levels of all the major product types. There has been a significant rise in the popularity of convenience foods-ready-to-eat and ready-to-cook products which often contain high amounts of fat, salt and sugar, attributed to increased numbers of Swiss women entering the workforce. Organic food has gone from strength to strength, although evidence of health benefits remains inconclusive.

Key Findings

The Swiss market was boosted by annual increases in the number of births up to 2014, although 2015 is likely to see an appreciable fall in both births and sales. Over the review period between 2009 and 2015 baby food sales rose by 11.6% in volume.

Baby milks dominate the market, accounting for 53.6% of value sales and 42.7% of volume sales in 2015. Wet meals accounted for 18.1% of value sales in 2015, up from just 15.8% in 2009.

Nestle leads overall; it is present in every sector, leads jointly in milks and is leader in cereals and meals. Second place is held by Danone via its Milupa subsidiary.

The Swiss baby food market is expected to grow by an overall 19.3% in current price terms between 2015 and 2021, although this falls to 12.7% in constant price terms.


"Baby Food in Switzerland" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Switzerland market.

What else does this report offer?

Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.

Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur [@]

Executive Summary

Major Developments

Market Structure

Per Capita


The Suppliers

The Future

Background to the Market


Live Birth Rates

Live Births by Region

The Baby Population

The Consumer

Eating Habits

Socio-Demographic Trends

Family Structure

Number of Women of Childbearing Age

Births By Age of Mother

Working Women

Female Employment

Maternity Legislation


Breastfeeding Promotion

Breastfeeding Prevalence

Breastfeeding Legislation


Marketing Legislation

Market Profile



Key Features & Developments


Baby Milks

Key Features & Developments

Per Capita Trends

Sector Segmentation

Manufacturers & Brands

Baby Cereals

Key Features & Developments

Per Capita Trends

Manufacturers & Brands

Baby Meals & Juices

Key Features & Developments

Per Capita Trends

Sector Segmentation

Manufacturers & Brands

Other Baby Food

Key Features & Developments

Per Capita Trends

Manufacturers & Brands


Grocery Structure

Baby Food Distribution

The Suppliers

Company Profiles


Nestle Suisse SA

Milupa SA (Danone)

Hero Gruppe

Hipp GmbH

Hochdorf Holding AG

Bimbosan AG

Holle Baby Food GmbH

Production & Foreign Trade




The Future

Future Determinants

Live Birth Trends

Market Size

Economic & Demographic Background

Political & Economic Summary

Economic Background


What is this Report About?

Time Frame

Product Category Coverage


About ERC-a division of Canadean


Figure 1: Baby Food: Market Size, 2009-2015

Figure 2: Baby Food: Market Segmentation, 2015

Figure 3: Manufacturer Share, 2015

Figure 4: Baby Food: Manufacturer Representation, Value, 2015

Table 1: Baby Food: % Growth, 2009-2015

Table 2: Baby Food: Per Capita Consumption & Expenditure, 2014 & 2015

Table 3: Projected Market Size, 2021& Growth Rates, 2015-2021

Table 4: Birth & Population Trends, 2005-2015

Table 5: Crude Birth Rate by Region, 2002-2014

Table 6: Baby Population, 2009-2015

Table 7: Marriage & Divorce Trends, 2008-2014

Table 8: Number of Women of Childbearing Age by Age Group, 2010 & 2014

Table 9: Breakdown of Live Births by Age of Mothers, 1995-2014

Table 10: Female Employment Trends, 2009-2015

Table 11: Exclusive and Partial Breastfeeding, 2003 &2014

Table 12: Breastfeeding Status by Type of Facility, 2003

Table 13: Baby Food: Market Value, Current Prices, 2009-2015

Table 14: Baby Food: Market Value, Constant Prices, 2009-2015

Table 15: Baby Food: Market Value, US Dollars, 2009-2015

Table 16: Baby Food: Market Volume, 2009-2015

Table 17: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015

Table 18: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015

Table 19: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015

Table 20: Baby Food: Per Capita Consumption, 2009-2015

Table 21: Baby Food: Trends in Manufacturer Shares, 2009-2015

Table 22: Baby Food: Manufacturer Shares by Sector, Value,2015

Table 23: Milks: Sector Trends, 2009-2015

Table 24: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015

Table 25: Market Segmentation, 2009-2015

Table 26: Powdered Baby Milks: Brand Price Positioning Analysis, 2015

Table 27: Baby Milks: Manufacturer Shares, 2009-2015

Table 28: Baby Milks: Brands by Segment, 2009-2015

Table 29: Cereals: Sector Trends, 2009-2015

Table 30: Cereals: Per Capita Expenditure & Consumption, 2009-2015

Table 31: Baby Cereals: Manufacturer Shares, 2009-2015

Table 32: Meals &Juices: Sector Trends, 2009-2015

Table 33: Meals &Juices: Per Capita Expenditure & Consumption, 2009-2015

Table 34: Meals & Juices: Manufacturer Shares, 2009-2015

Table 35: Others: Sector Trends, 2009-2015

Table 36: Others: Per Capita Expenditure & Consumption, 2009-2015

Table 37: Baby Teas & Finger Foods: Manufacturer Shares, 2009-2015

Table 38: Index of Retail Sales of Food & Beverages, 2009-2015

Table 39: Baby Food: Retail Distribution by Outlet Type, 2009-2015

Table 40: Nestle: Market Shares, Value, 2015

Table 41: Danone: Market Shares, Value, 2015

Table 42: Hero: Market Shares, Value, 2015

Table 43: Hipp: Market Shares, Value, 2015

Table 44: Hochdorf Financial Highlights, 2010-2014

Table 45: Baby Milks& Cereals: Trends in Imports, 2008-2014

Table 46: Baby Milks& Cereals: Imports by Country of Origin, Value, 2012-2014

Table 47: Trends in Imports of Baby Meals, by Type, Volume & Value, 2008-2014

Table 48: Baby Milks& Cereals: Trends in Exports, 2008-2014

Table 49: Baby Milks: Exports by Country of Destination, Value, 2012-2014

Table 50: Trends in Exports of Baby Meals, by Type, Volume & Value, 2008-2014

Table 51: Birth &Population Projections, 2015-2021

Table 52: The Baby Population, 2015-2021

Table 53: Baby Food: Market Value Forecasts, Current Prices, 2015-2021

Table 54: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021

Table 55: Baby Food: Market Value Forecasts, US Dollars, 2015-2021

Table 56: Baby Food: Market Volume Forecasts, 2015-2021

Table 57: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2015-2021

Table 58: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2015-2021

Table 59: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2015-2021

Table 60: Baby Food: Per Capita Consumption Forecasts, 2015-2021

Table 61: Key Macro-Economic Indicators, 2009-2016

Table 62: Key Macro-Economic Forecasts, 2015-2021

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Nestle Suisse SA, Milupa SA (Danone), Hero Gruppe, Hipp GmbH, Hochdorf Holding AG, Bimbosan AG, Holle Baby Food GmbH

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Wet Baby Meals, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Switzerland

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