Baby Food in Slovakia

Baby Food in Slovakia


  • Products Id :- BF149MR
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  • Pages: 117
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Executive Summary

Summary

Slovakia is still the poor neighbor of the Czech Republic and in some ways continues to identify with Eastern Europe, where the use of commercially prepared baby foods has traditionally been low. Consumption of baby milks was, until fairly recently, encouraged by state subsidies, but many mothers in Slovakia still prefer to breastfeed their babies, especially in the first few months. Demand for cereals and baby meals have also been hampered by the traditional practice of preparing home-made alternatives, especially during an economic downturn. Mothers often puree a portion of a meal cooked for the rest of the family, instead of buying commercial preparations. However, of those baby meals bought ready-prepared, sweet varieties have been very popular, possibly due to the unreliable quality and supply of fresh fruit, unlike vegetables, which are both abundant and of good quality. Meat however, has always been expensive in Slovakia, and has not formed a significant part of babies' diets

Key Findings

The market for baby food in Slovakia has expanded by 15% in value over the past seven years. Retail sales were up by 5.8% and volume sales by 3.3% between 2009 and 2015.

All sectors have seen value growth since 2009, but only wet meals have experienced volume growth. This is mainly due to a sharp fall in the number of births between 2009 and 2013, which hampered volume growth throughout most of the period.

Locally manufactured products account for only a very small proportion of total consumption, and the market is almost entirely dependent on imports. Imports were on an upward trend until 2012, but have since declined.

In 2015, supermarkets and other grocery outlets accounted for 83% of volume sales. Supermarkets have developed at the expense of other grocery stores and pharmacies, both of which have declined in importance in the sale of baby food.

Synopsis

"Baby Food in Slovakia" is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Slovakia market.

What else does this report offer?

Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Future projections considering various trends which are likely to affect the industry.

Reasons To Buy

Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.



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Introduction

Executive summary

Definitions

Background to the Market

Birth and population trends

The baby population

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Market Overview

Key features & developments

Market value and volume

Manufacturers shares

The future

Sector Analysis

Baby milks

Baby cereals

Baby Meals/Juices

Baby Teas

Production and trade

Production

Imports

Exports

Company profiles

Introduction

Nutricia Slovakia s.r.o. (Danone)

Hero Slovakia s.r.o.

Hipp Slovakia s.r.o.

Nestle Slovensko s.r.o.

Other Manufacturers

Distribution

Retail structure

Baby food Retailing

Economic & demographic background

Economic Background

Key macro-economic forecasts

The Future

Birth and Population Projections

Forecast overview

Future trends

Appendix

Additional data tables

Summary methodology

About Canadean

Figure 1: Baby Food: Market Size, 2009-2015

Figure 2: Baby Food: Market Segmentation, 2015

Figure 3: Baby Food: Per Capita, 2009-2015

Figure 4: Baby Food: Manufacturer Shares, % Value, 2015

Figure 5: Baby Food: Manufacturer Shares by Sector, % value, 2015

Figure 6: Baby Milks: Sector Trends, 2009-2015

Figure 7: Baby Milks: Per Capita Expenditure & Consumption, 2009-2015

Figure 8: Baby Cereals & Dry Meals: Sector Trends, 2009-2015

Figure 9: Baby Cereals & Dry Meals: Per Capita Expenditure & Consumption, 2009-2015

Figure 10: Baby Meals/Juices: Sector Trends, 2009-2015

Figure 11: Baby Meals/Juices: Per Capita Expenditure & Consumption, 2009-2015

Figure 12: Baby Teas : Sector Trends, 2009-2015

Figure 13: Baby Teas : Per Capita Expenditure & Consumption, 2009-2015

Figure 14: Milks & Cereals: Country of Origin, Top Four, % Volume, 2014

Figure 15: Milk & Cereals : Country of Destination, Top Two, % Volume, 2014

Figure 16: Baby Food: Manufacturer Shares, Value %, 2015

Figure 17: Baby Food: Manufacturer Shares, Volume %, 2015

Figure 18: Baby Food: Market Size, 2015-2021

Figure 19: Baby Food: Market Segmentation, 2021

Figure 20: Baby Food: Per Capita Consumption, 2015-2021

Table 1: Birth & Population Trends, 2005-2015

Table 2: Live Births by Region, 2014

Table 3: Marriage & Divorce Trends, 2008-2014

Table 4: Number of Women of Childbearing Age, by Age Group, 2014

Table 5: Live Births by Age Group of Mother, 2009 & 2014

Table 6: Trends in Working Women, 2009-2015

Table 7: Breastfeeding Rates, 1980-2007

Table 8: Breastfeeding Prevalence & Duration by Region, 2004

Table 9: Market Size, 2015, & Growth Rates, 2009-2015

Table 10: Baby Food: Manufacturer Share Trends, 2009-2015

Table 11: Baby Food: Manufacturer Shares by Sector, %, 2015

Table 12: Projected Market Size, 2021, & Growth Rates, 2015-2021

Table 13: Baby Milks: Market Segmentation, 2009-2015

Table 14: Baby Milks: Brand Price Positioning Analysis, 2016

Table 15: Baby Milks: Facings by Pack Size, 2016

Table 16: Baby Milks: Manufacturer Shares, Value & Volume, %, 2009-2015

Table 17: Baby Milks: Brands by Segment, 2016

Table 18: Baby Cereals: Facings by Pack Size, 2016

Table 19: Baby Cereals & Dry Meals: Manufacturer Shares, Value & Volume, %, 2009-2015

Table 20: Baby Meals: Segmentation by Volume, 2009-2015

Table 21: Wet Meals: Facings by Pack Size, 2016

Table 22: Baby Juices: Facings by Pack Size, 2016

Table 23: Baby Meals/Juices : Manufacturer Shares, Value & Volume, %, 2009-2015

Table 24: Baby Teas: Facings by Pack Size, 2016

Table 25: Baby Teas: Manufacturer Shares, Value & Volume, %, 2009-2015

Table 26: Packaged Food Sales by Channel, Million, 2009-2015

Table 27: Baby Food: Sales by Outlet Type, 2009-2015

Table 28: Baby Food: Sales by Outlet Type & Sector, 2015

Table 29: Key Macro-Economic Indicators, 2009-2016

Table 30: Key Macro-Economic Forecasts 2015-2021

Table 31: Birth & Population Projections, 2009-2021

Table 32: Baby Population, Number of Babies, 2009-2021

Table 33: Baby Food: Market Value, Current Prices, 2009-2015

Table 34: Baby Food: Market Value, Constant Prices, 2009-2015

Table 35: Baby Food: Market Value, USD 000, 2009-2015

Table 36: Baby Food: Market Volume, Tons, 2009-2015

Table 37: Baby Food: Per Capita Expenditure, Current Prices, 2009-2015

Table 38: Baby Food: Per Capita Expenditure, Constant Prices, 2009-2015

Table 39: Baby Food: Per Capita Expenditure, US Dollars, 2009-2015

Table 40: Baby Food: Per Capita Consumption, Grams, 2009-2015

Table 41: Baby Milks: Market Segmentation, Volume, 2009-2015

Table 42: Baby Milks: Market Segmentation, Value, 2010-2015

Table 43: Baby Milks: Brand Price Analysis, 2016

Table 44: Baby Cereals & Dry Meals: Sector Trends, 2009-2015

Table 45: Baby Meals/Juices: Sector Trends, 2009-2015

Table 46: Baby Teas: Sector Trends, 2009-2015

Table 47: Imports of Baby Food by Sector, Volume, Tons, 2009-2014

Table 48: Imports of Baby Food by Sector, Value, 000, 2009-2014

Table 49: Imports of Baby Food by Sector & Country of Origin, Volume, 2012-2014

Table 50: Imports of Baby Food by Sector & Country of Origin, Value, '000, 2012-2014

Table 51: Exports of Baby Food by Sector, Volume, Tons, 2009-2014

Table 52: Exports of Baby Food by Sector, Value, 000, 2009-2014

Table 53: Exports of Baby Food by Sector & Country of Destination, Volume, 2012-2014

Table 54: Exports of Baby Food by Sector & Country of Destination, '000, Value, 2012-2014

Table 55: Baby Food: Market Value Forecasts, Current Prices, 2015-2021

Table 56: Baby Food: Market Value Forecasts, Constant Prices, 2015-2021

Table 57: Baby Food: Market Value Forecasts, US Dollars, 2015-2021

Table 58: Baby Food: Market Volume Forecasts, Tons, 2015-2021

Table 59: Baby Food: Per Capita Expenditure, Current Prices, 2015-2021

Table 60: Baby Food: Per Capita Expenditure, Constant Prices, 2015-2021

Table 61: Baby Food: Per Capita Expenditure, US Dollars, 2015-2021

Table 62: Baby Food: Per Capita Consumption, Grams, 2015-2021

Table 63: Facings Allocation by Product Type

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Nutricia Slovakia s.r.o. (Danone)

Hero Slovakia s.r.o.

Hipp Slovakia s.r.o.

Nestle Slovensko s.r.o.

Hame Slovakia s.r.o.

Novofruct SK s.r.o.

Frape Slovensko s.r.o.

Humana GmbH.

Demand, driver, Baby Food, Baby Milk, Baby Cereals & Snacks, Wet Baby Meals, Baby Drinks, birth, mother, breastfeeding, infant, food retail, Slovakia.

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